Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Generative AI is delivering significant efficiency gains across key business functions, including software development, customer support, and sales & marketing.
AI’s Impact on Business Functions- AI-Driven Transformation
- Back Office
- Customer Support
- Sales & Marketing
- Software Development
- Business & Commerce
- Emerging Technology
Generative AI is delivering significant efficiency gains across key business functions, including software development, customer support, and sales & marketing.
Bain: Technology reportAI’s Impact on Business Functions
Generative AI is delivering significant efficiency gains across key business functions, including software development, customer support, and sales & marketing.
-
Short Trend Summary
AI is driving the expansion of large data centers and transforming edge computing through smaller, domain-specific language models.
AI Reshapes Computing Landscape- AI-Driven Transformation
- Data Centers
- Edge Computing
- Energy
- Supply Chains
- Business & Commerce
- Cybersecurity
- Emerging Technology
AI is driving the expansion of large data centers and transforming edge computing through smaller, domain-specific language models.
Bain: Technology reportAI Reshapes Computing Landscape
AI is driving the expansion of large data centers and transforming edge computing through smaller, domain-specific language models. 
-
Short Trend Summary
B2B buying is increasingly digital, demanding personalized, omnichannel experiences.
Digital-First B2B Buying- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- B2B Marketing
- Customer Experience
- Sales
- Business & Commerce
- Digital Platforms
B2B Group: B2B media in...Digital-First B2B Buying
B2B buying is increasingly digital, demanding personalized, omnichannel experiences. 
-
Short Trend Summary
AI is transforming B2B marketing, enabling hyper-personalization, predictive analytics, and campaign optimization.
AI-Powered B2B Marketing- AI-Driven Transformation
- Content creation
- Customer Relationship Management
- Marketing Automation
- Brands & Advertising
- Business & Commerce
- Emerging Technology
AI is transforming B2B marketing, enabling hyper-personalization, predictive analytics, and campaign optimization.
B2B Group: B2b media in...AI-Powered B2B Marketing
AI is transforming B2B marketing, enabling hyper-personalization, predictive analytics, and campaign optimization. 
-
Short Trend Summary
With the decline of third-party cookies, first-party data is becoming essential for personalized marketing and building trust.
First-Party Data Prioritization- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Customer Relationship Management
- Data Privacy
- Marketing Analytics
- Brands & Advertising
- Business & Commerce
- Data & Privacy
With the decline of third-party cookies, first-party data is becoming essential for personalized marketing and building trust.
B2B Group: B2b media in...First-Party Data Prioritization
With the decline of third-party cookies, first-party data is becoming essential for personalized marketing and building trust. 
-
Short Trend Summary
B2B events are transforming into personalized, omnichannel experiences focused on data capture and engagement.
Evolving B2B Events- AI-Driven Transformation
- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Customer Engagement
- Event Marketing
- Lead Generation
- Business & Commerce
- Digital Platforms
B2B events are transforming into personalized, omnichannel experiences focused on data capture and engagement.
B2B Group: B2b media in...Evolving B2B Events
B2B events are transforming into personalized, omnichannel experiences focused on data capture and engagement. 
-
Short Trend Summary
Right-brain, emotion-led audio advertising is making a comeback, outperforming product-centric messaging by connecting with audiences on a deeper level.
Emotional Audio Advertising- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Audio Content Creation
- Consumer Behavior
- Brands & Advertising
- Consumer Attitudes
Right-brain, emotion-led audio advertising is making a comeback, outperforming product-centric messaging by connecting with audiences on a deeper level.
Audacy: Share of audio trendsEmotional Audio Advertising
Right-brain, emotion-led audio advertising is making a comeback, outperforming product-centric messaging by connecting with audiences on a deeper level. 
-
Short Trend Summary
AI is rapidly transforming the advertising landscape, impacting content creation, personalization, audience formation, and media buying.
Pervasive AI Adoption- AI-Driven Transformation
- Advertising
- Content creation
- Marketing
- Media Buying
- Brands & Advertising
- Emerging Technology
AI is rapidly transforming the advertising landscape, impacting content creation, personalization, audience formation, and media buying.
Audacy: Share of audio trendsPervasive AI Adoption
AI is rapidly transforming the advertising landscape, impacting content creation, personalization, audience formation, and media buying. 
-
Short Trend Summary
Audio platforms are leveraging AI to enhance listening experiences and advertising strategies, including dynamic contextual ads, synthetic voice testing, and content navigation.
AI-Powered Audio Features- AI-Driven Transformation
- Advertising Technology
- Audio Platforms
- User Experience
- Brands & Advertising
- Digital Platforms
- Emerging Technology
Audio platforms are leveraging AI to enhance listening experiences and advertising strategies, including dynamic contextual ads, synthetic voice testing, and content navigation.
Audacy: Share of audio trendsAI-Powered Audio Features
Audio platforms are leveraging AI to enhance listening experiences and advertising strategies, including dynamic contextual ads, synthetic voice testing, and content navigation. 
-
Short Trend Summary
Publishers, agencies, and measurement partners are collaborating to develop unified audio measurement solutions that bridge the gap between over-the-air, digital streaming, and podcast ads.
Unified Audio Measurement- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Advertising ROI
- Campaign Measurement
- Media Planning
- Brands & Advertising
- Business & Commerce
- Media & Information
Publishers, agencies, and measurement partners are collaborating to develop unified audio measurement solutions that bridge the gap between over-the-air, digital streaming, and podcast ads.
Audacy: Share of audio trendsUnified Audio Measurement
Publishers, agencies, and measurement partners are collaborating to develop unified audio measurement solutions that bridge the gap between over-the-air, digital streaming, and podcast ads. 
