Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
HR is moving beyond an advisory role to become deeply embedded within business units, actively participating in business solutions and driving people excellence.
Embedded HR Professionals- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- HR Business Partnering
- Organizational Effectiveness
- Strategic Workforce Planning
- Business & Commerce
- The Workplace
HR is moving beyond an advisory role to become deeply embedded within business units, actively participating in business solutions and driving people excellence.
AIHR: HR trends report 2025Embedded HR Professionals
HR is moving beyond an advisory role to become deeply embedded within business units, actively participating in business solutions and driving people excellence.
-
Short Trend Summary
The availability of home entertainment options, such as streaming services, is influencing consumer spending on out-of-home entertainment.
Home Entertainment Growth- Experiences Over Material Goods
- Navigating Global Uncertainty
- Entertainment
- Media
- Streaming Services
- Consumer Attitudes
- Entertainment
The availability of home entertainment options, such as streaming services, is influencing consumer spending on out-of-home entertainment.
AlixPartners: 2025 global consumer outlookHome Entertainment Growth
The availability of home entertainment options, such as streaming services, is influencing consumer spending on out-of-home entertainment. 
-
Short Trend Summary
The increasing use of voice search and smart assistants requires brands to adapt their SEO strategies for conversational queries and local intent.
Rise of Voice Search- AI-Driven Transformation
- Digital Marketing
- E-commerce
- SEO
- Brands & Advertising
- Business & Commerce
- Digital Platforms
The increasing use of voice search and smart assistants requires brands to adapt their SEO strategies for conversational queries and local intent.
Aeroplane 2025: Branding trends reportRise of Voice Search
The increasing use of voice search and smart assistants requires brands to adapt their SEO strategies for conversational queries and local intent. 
-
Short Trend Summary
With the decline of third-party cookies, brands are shifting to first-party data and contextual advertising to maintain privacy compliance and build consumer trust.
Privacy-First Marketing- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Consumer Privacy
- Data Analytics
- Digital Advertising
- Brands & Advertising
- Cybersecurity
- Data & Privacy
With the decline of third-party cookies, brands are shifting to first-party data and contextual advertising to maintain privacy compliance and build consumer trust.
Aeroplane 2025: Branding trends reportPrivacy-First Marketing
With the decline of third-party cookies, brands are shifting to first-party data and contextual advertising to maintain privacy compliance and build consumer trust. 
-
Short Trend Summary
Brands are shifting away from celebrity endorsements towards authentic influencer collaborations that prioritize relatability, shared values, and genuine connections.
Authentic Influencer Marketing- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Consumer Engagement
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
Brands are shifting away from celebrity endorsements towards authentic influencer collaborations that prioritize relatability, shared values, and genuine connections.
Aeroplane 2025: Branding trends reportAuthentic Influencer Marketing
Brands are shifting away from celebrity endorsements towards authentic influencer collaborations that prioritize relatability, shared values, and genuine connections. 
-
Short Trend Summary
While HR is expected to lead organizational AI transformation, its own AI adoption lags, hindering its potential to maximize efficiency and effectiveness.
HR’s AI Paradox- AI-Driven Transformation
- Human resources
- Organizational Efficiency
- Technology Adoption
- Business & Commerce
- Emerging Technology
- The Workplace
While HR is expected to lead organizational AI transformation, its own AI adoption lags, hindering its potential to maximize efficiency and effectiveness.
AIHR: HR trends report 2025HR’s AI Paradox
While HR is expected to lead organizational AI transformation, its own AI adoption lags, hindering its potential to maximize efficiency and effectiveness. 
-
Short Trend Summary
Audio consumption remains strong, with listeners engaging with multiple formats, including music, podcasts, and audiobooks.
Audio Consumption Diversification- AI-Driven Transformation
- The Power of Community and Connection
- Audiobooks
- Music
- Podcasts
- Emerging Technology
- Entertainment
- Finance & Money
Audio consumption remains strong, with listeners engaging with multiple formats, including music, podcasts, and audiobooks.
Activate Consulting: Technology and media...Audio Consumption Diversification
Audio consumption remains strong, with listeners engaging with multiple formats, including music, podcasts, and audiobooks. 
-
Short Trend Summary
B2B technology spending is projected to increase significantly, driven by cloud adoption, AI, and changing buyer behaviors.
B2B Tech Spend Increase- AI-Driven Transformation
- Artificial Intelligence
- B2B Technology
- Cloud Computing
- Business & Commerce
- Emerging Technology
B2B technology spending is projected to increase significantly, driven by cloud adoption, AI, and changing buyer behaviors.
Activate Consulting: Technology and media...B2B Tech Spend Increase
B2B technology spending is projected to increase significantly, driven by cloud adoption, AI, and changing buyer behaviors. 
-
Short Trend Summary
Advertising is becoming increasingly data-driven, with platforms leveraging consumer data to improve targeting and outcomes.
Data-Driven Advertising- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Advertising
- Connected TV
- Retail Media
- Brands & Advertising
- Business & Commerce
- Data & Privacy
Advertising is becoming increasingly data-driven, with platforms leveraging consumer data to improve targeting and outcomes.
Activate Consulting: Technology and media...Data-Driven Advertising
Advertising is becoming increasingly data-driven, with platforms leveraging consumer data to improve targeting and outcomes. 
-
Short Trend Summary
A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts.
Generational Digital Divide- AI-Driven Transformation
- Experiences Over Material Goods
- The Power of Community and Connection
- Marketing
- Media Consumption
- Technology Adoption
- Consumer Attitudes
- Digital Platforms
- Media & Information
A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts.
Activate: Technology and media outlook...Generational Digital Divide
A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts. 
