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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Short-form video continues to deliver strong ROI and engagement, remaining a popular and effective content format.
Short-Form Video Thrives- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Content Marketing
- Social Media Engagement
- Video Marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Short-form video continues to deliver strong ROI and engagement, remaining a popular and effective content format.
HubSpot: 2024 social trends reportShort-Form Video Thrives
Short-form video continues to deliver strong ROI and engagement, remaining a popular and effective content format.
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Short Trend Summary
Individuals and brands are increasingly using provocative tactics to gain attention in the crowded online space.
Promotional Provocation- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Influencer marketing
- online reputation management
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Individuals and brands are increasingly using provocative tactics to gain attention in the crowded online space.
Mørning: The age of relevancePromotional Provocation
Individuals and brands are increasingly using provocative tactics to gain attention in the crowded online space. 
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Short Trend Summary
Brands are maximizing Super Bowl ROI by creating multi-platform pre-game buzz and engagement, extending the campaign beyond the 30-second spot.
Pre-Super Bowl Buzz Building- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Advertising
- Influencer marketing
- Super Bowl marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands are maximizing Super Bowl ROI by creating multi-platform pre-game buzz and engagement, extending the campaign beyond the 30-second spot.
Contagious: Grand prix insights 2024Pre-Super Bowl Buzz Building
Brands are maximizing Super Bowl ROI by creating multi-platform pre-game buzz and engagement, extending the campaign beyond the 30-second spot. 
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Short Trend Summary
AI is creating more micro-moments for personalized, one-to-one brand experiences, impacting consumer relationships.
Million Media Micro-Moments- AI-Driven Transformation
- Experiences Over Material Goods
- Brand Loyalty
- Customer service
- Personalized Marketing
- Brands & Advertising
- Business & Commerce
- Emerging Technology
AI is creating more micro-moments for personalized, one-to-one brand experiences, impacting consumer relationships.
Dentsu: The year of impact...Million Media Micro-Moments
AI is creating more micro-moments for personalized, one-to-one brand experiences, impacting consumer relationships. 
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Short Trend Summary
Media formats are blurring, creating hybrid experiences across various platforms and surfaces, including gaming and even vehicles.
Kaleidoscopic Media Convergence- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Advertising
- Automotive
- E-commerce
- Gaming
- Social Media
- Brands & Advertising
- Digital Platforms
- Media & Information
Media formats are blurring, creating hybrid experiences across various platforms and surfaces, including gaming and even vehicles.
OMG: Futures closer to the...Kaleidoscopic Media Convergence
Media formats are blurring, creating hybrid experiences across various platforms and surfaces, including gaming and even vehicles. 
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Short Trend Summary
AR and VR technologies are transforming marketing by offering immersive experiences that deepen consumer engagement and create memorable interactions.
Immersive Marketing with AR/VR- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Entertainment
- Gaming
- Retail
- Brands & Advertising
- Emerging Technology
AR and VR technologies are transforming marketing by offering immersive experiences that deepen consumer engagement and create memorable interactions.
Aeroplane 2025: Branding trends reportImmersive Marketing with AR/VR
AR and VR technologies are transforming marketing by offering immersive experiences that deepen consumer engagement and create memorable interactions. 
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Short Trend Summary
To build trust, brands are becoming more flexible, dynamic, and participatory, engaging audiences where they are and demonstrating positive local impact.
Flexible and Participatory Brands- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Branding
- Community Engagement
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
To build trust, brands are becoming more flexible, dynamic, and participatory, engaging audiences where they are and demonstrating positive local impact.
Gensler: Design forecast 2025Flexible and Participatory Brands
To build trust, brands are becoming more flexible, dynamic, and participatory, engaging audiences where they are and demonstrating positive local impact. 
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Short Trend Summary
Brands taking big creative swings on social media are seeing significant payoff, emphasizing originality and audience connection.
Creative Social Campaigns Win- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Brand Building
- Marketing
- Brands & Advertising
- Business & Commerce
Brands taking big creative swings on social media are seeing significant payoff, emphasizing originality and audience connection.
HubSpot: 2024 social trends reportCreative Social Campaigns Win
Brands taking big creative swings on social media are seeing significant payoff, emphasizing originality and audience connection. 
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Short Trend Summary
Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention.
Creative Collaborations: Brand Elevation- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Branding
- Marketing
- Product Development
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention.
The Drawing Arm: Trend report...Creative Collaborations: Brand Elevation
Brands are increasingly collaborating with artists to create unique products and experiences that capture consumer attention. 
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Short Trend Summary
Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and budget allocation.
Commerce Media Expansion- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- E-commerce
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and budget allocation.
WARC: The future of media...Commerce Media Expansion
Retail media and commerce media are rapidly growing, offering brands new opportunities across the purchase journey, but also presenting challenges related to platform fragmentation and… 
