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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Robotics is becoming more accessible and integrated into various sectors, driven by advancements in AI and IoT.
Robotics Democratization- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Construction
- Healthcare
- Manufacturing
- Smart Cities
- Business & Commerce
- Emerging Technology
Robotics is becoming more accessible and integrated into various sectors, driven by advancements in AI and IoT.
Globant: Tech trends 2025Robotics Democratization
Robotics is becoming more accessible and integrated into various sectors, driven by advancements in AI and IoT.
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Short Trend Summary
The increasing use of voice search and smart assistants requires brands to adapt their SEO strategies for conversational queries and local intent.
Rise of Voice Search- AI-Driven Transformation
- Digital Marketing
- E-commerce
- SEO
- Brands & Advertising
- Business & Commerce
- Digital Platforms
The increasing use of voice search and smart assistants requires brands to adapt their SEO strategies for conversational queries and local intent.
Aeroplane 2025: Branding trends reportRise of Voice Search
The increasing use of voice search and smart assistants requires brands to adapt their SEO strategies for conversational queries and local intent. 
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Short Trend Summary
A new segment of "power users" is emerging, demonstrating the transformative potential of AI when fully embraced.
Rise of the AI Power User- AI-Driven Transformation
- Innovation
- Leadership
- Productivity
- Work Habits
- Business & Commerce
- Emerging Technology
- The Workplace
A new segment of "power users" is emerging, demonstrating the transformative potential of AI when fully embraced.
Microsoft: 2024 Work Trend Index...Rise of the AI Power User
A new segment of "power users" is emerging, demonstrating the transformative potential of AI when fully embraced. 
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Short Trend Summary
Governments are investing in domestic AI infrastructure and models (Sovereign AI) driven by national interests and data security concerns, creating new opportunities and challenges.
Rise of Sovereign AI- AI-Driven Transformation
- Navigating Global Uncertainty
- AI development
- Data Centers
- Geopolitics
- Cybersecurity
- Emerging Technology
- Government & Politics
Governments are investing in domestic AI infrastructure and models (Sovereign AI) driven by national interests and data security concerns, creating new opportunities and challenges.
Bain: Technology reportRise of Sovereign AI
Governments are investing in domestic AI infrastructure and models (Sovereign AI) driven by national interests and data security concerns, creating new opportunities and challenges. 
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Short Trend Summary
Brands are increasingly leveraging conversational commerce through SMS and DM to engage in personalized dialogues with customers and drive conversions.
Rise of Conversational Commerce- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Conversion Optimization
- Customer Engagement
- Messaging Apps
- Personalized Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands are increasingly leveraging conversational commerce through SMS and DM to engage in personalized dialogues with customers and drive conversions.
Smartly: Digital Advertising Trends 2025Rise of Conversational Commerce
Brands are increasingly leveraging conversational commerce through SMS and DM to engage in personalized dialogues with customers and drive conversions. 
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Short Trend Summary
AI and Sustainability are emerging as dominant themes in European tech, attracting significant investment and talent.
Rise of AI and Sustainability- AI-Driven Transformation
- Values-Driven Consumption
- Artificial Intelligence
- Climate tech
- Sustainability
- Venture capital
- Emerging Technology
- Global Challenges
AI and Sustainability are emerging as dominant themes in European tech, attracting significant investment and talent.
Atomico: State of European tech...Rise of AI and Sustainability
AI and Sustainability are emerging as dominant themes in European tech, attracting significant investment and talent. 
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Short Trend Summary
Developers are exploring shorter single-player games as a response to rising development costs and changing player habits.
Right-Sizing Single-Player Games- Experiences Over Material Goods
- Values-Driven Consumption
- AAA Games
- Game Design
- Game Development
- Business & Commerce
- Entertainment
Developers are exploring shorter single-player games as a response to rising development costs and changing player habits.
Newzoo: Global Games Market ReportRight-Sizing Single-Player Games
Developers are exploring shorter single-player games as a response to rising development costs and changing player habits. 
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Short Trend Summary
Retailers are prioritizing personalization to improve conversions and customer loyalty, leveraging generative AI for 1:1 experiences.
Retail Personalization Imperative- AI-Driven Transformation
- Experiences Over Material Goods
- E-commerce
- Generative AI
- Personalization
- Retail
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
Retailers are prioritizing personalization to improve conversions and customer loyalty, leveraging generative AI for 1:1 experiences.
CB Insights: Tech trends 2025Retail Personalization Imperative
Retailers are prioritizing personalization to improve conversions and customer loyalty, leveraging generative AI for 1:1 experiences. 
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Short Trend Summary
BFS companies are prioritizing resilience by leveraging cloud, automation, and AI to address volatility and evolving customer demands.
Responsive Resilience- AI-Driven Transformation
- Navigating Global Uncertainty
- Banking
- Cybersecurity
- Financial Services
- Risk management
- Business & Commerce
- Emerging Technology
BFS companies are prioritizing resilience by leveraging cloud, automation, and AI to address volatility and evolving customer demands.
WNS: Top 5 banking and...Responsive Resilience
BFS companies are prioritizing resilience by leveraging cloud, automation, and AI to address volatility and evolving customer demands. 
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Short Trend Summary
Growing resource scarcity is pushing innovation in infrastructure towards sustainable and resilient solutions.
Resource Scarcity Drives Innovation- Navigating Global Uncertainty
- Values-Driven Consumption
- Climate change adaptation
- Disaster Risk Reduction
- Renewable Energy
- Sustainable Construction
- Water Management
- Business & Commerce
- Global Challenges
- Sustainability
Growing resource scarcity is pushing innovation in infrastructure towards sustainable and resilient solutions.
PwC: Capital project and infrastructure...Resource Scarcity Drives Innovation
Growing resource scarcity is pushing innovation in infrastructure towards sustainable and resilient solutions. 
