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Short Trend Summary
Individuals will leverage technology to challenge traditional power structures, promote social change, and empower marginalized communities.
Social Hacktivism Empowerment- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Community Development
- Decentralized Governance
- social justice
- Business & Commerce
- Culture
- Emerging Technology
Individuals will leverage technology to challenge traditional power structures, promote social change, and empower marginalized communities.
McKinsey: Ultra violet femtech+futures+2035Social Hacktivism Empowerment
Individuals will leverage technology to challenge traditional power structures, promote social change, and empower marginalized communities.
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Short Trend Summary
Social media and messaging apps continue to dominate user time, reaching three trillion hours in 2024, with platforms diversifying monetization strategies.
Social App Dominance Continues- The Power of Community and Connection
- Values-Driven Consumption
- Digital Advertising
- Social Media
- Social Messaging
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Social media and messaging apps continue to dominate user time, reaching three trillion hours in 2024, with platforms diversifying monetization strategies.
Sensor Tower: State of mobile...Social App Dominance Continues
Social media and messaging apps continue to dominate user time, reaching three trillion hours in 2024, with platforms diversifying monetization strategies. 
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Short Trend Summary
Smartwatches have overtaken traditional watches as the preferred timepiece for women, particularly among younger generations.
Smartwatches Dominate Women’s Wrists- The Blurring of Physical and Digital Realities
- Values-Driven Consumption
- Retail channels
- Smartwatch manufacturers
- Traditional watch brands
- Business & Commerce
- Consumer Attitudes
Smartwatches have overtaken traditional watches as the preferred timepiece for women, particularly among younger generations.
Deloitte: Swiss watch industry insights...Smartwatches Dominate Women’s Wrists
Smartwatches have overtaken traditional watches as the preferred timepiece for women, particularly among younger generations. 
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Short Trend Summary
The rapid evolution of technology, particularly AI, is creating a widening skills gap, requiring organizations to rethink workforce management and prioritize skills-based approaches.
Skills Mismatch Crisis- AI-Driven Transformation
- Organizational Competitiveness
- Talent Management
- Workforce Development
- Business & Commerce
- Emerging Technology
- The Workplace
The rapid evolution of technology, particularly AI, is creating a widening skills gap, requiring organizations to rethink workforce management and prioritize skills-based approaches.
AIHR: HR trends report 2025Skills Mismatch Crisis
The rapid evolution of technology, particularly AI, is creating a widening skills gap, requiring organizations to rethink workforce management and prioritize skills-based approaches. 
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Short Trend Summary
Market saturation, generational preferences, and AI are reshaping how audiences engage with content.
Shifting Content Consumption- AI-Driven Transformation
- Values-Driven Consumption
- Audience Engagement
- Content creation
- Streaming Services
- Consumer Attitudes
- Emerging Technology
- Media & Information
Market saturation, generational preferences, and AI are reshaping how audiences engage with content.
Kantar: 2025 media trends and...Shifting Content Consumption
Market saturation, generational preferences, and AI are reshaping how audiences engage with content. 
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Short Trend Summary
The automotive industry is undergoing a major transformation with the rise of electric vehicles, impacting global trade and investment.
Shift to Electric Vehicles- Navigating Global Uncertainty
- Values-Driven Consumption
- Automotive industry
- Employment
- Energy Sector
- Global Trade
- Investment
- Mineral demand
- Business & Commerce
- Emerging Technology
- Global Challenges
The automotive industry is undergoing a major transformation with the rise of electric vehicles, impacting global trade and investment.
IMF: World economic outlookShift to Electric Vehicles
The automotive industry is undergoing a major transformation with the rise of electric vehicles, impacting global trade and investment. 
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Short Trend Summary
The use of unapproved, external AI tools by customer service agents (shadow AI) is rapidly increasing, posing security risks for companies.
Shadow AI Surge- AI-Driven Transformation
- Customer service
- IT
- Security
- Business & Commerce
- Cybersecurity
- Emerging Technology
The use of unapproved, external AI tools by customer service agents (shadow AI) is rapidly increasing, posing security risks for companies.
Zendesk: CX trends 2025Shadow AI Surge
The use of unapproved, external AI tools by customer service agents (shadow AI) is rapidly increasing, posing security risks for companies. 
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Short Trend Summary
Healthier, tech-savvy older adults are reinventing 55+ communities, demanding more choice, wellness, inclusion, and connection.
Senior Living Redefined- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Healthcare
- Real estate
- Senior Living
- Urban planning
- Health & Wellness
- Lifestyle
- The Home
Healthier, tech-savvy older adults are reinventing 55+ communities, demanding more choice, wellness, inclusion, and connection.
Gensler: Design forecast 2025Senior Living Redefined
Healthier, tech-savvy older adults are reinventing 55+ communities, demanding more choice, wellness, inclusion, and connection. 
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Short Trend Summary
Search is expanding beyond traditional engines like Google, driven by evolving user behavior and platform algorithms.
Search Diversification- AI-Driven Transformation
- The Power of Community and Connection
- E-commerce
- Search Marketing
- Social Media
- Business & Commerce
- Consumer Attitudes
- Digital Platforms
Search is expanding beyond traditional engines like Google, driven by evolving user behavior and platform algorithms.
Basis Technologies: Reality check the...Search Diversification
Search is expanding beyond traditional engines like Google, driven by evolving user behavior and platform algorithms. 
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Short Trend Summary
Companies need to reshape their technology function and adopt an "AI everywhere" approach to successfully scale AI solutions across the enterprise.
Scaling Enterprise Technology for AI- AI-Driven Transformation
- AI Scaling
- Enterprise Technology
- Operating Models
- Talent
- Business & Commerce
- Emerging Technology
Companies need to reshape their technology function and adopt an "AI everywhere" approach to successfully scale AI solutions across the enterprise.
Bain: Technology reportScaling Enterprise Technology for AI
Companies need to reshape their technology function and adopt an "AI everywhere" approach to successfully scale AI solutions across the enterprise. 
