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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Technology, including AI and digital tools, is profoundly influencing PR practices and audience engagement.
Tech-Driven PR Transformation- AI-Driven Transformation
- The Power of Community and Connection
- Communication channels
- Data Analysis
- PR strategies
- Brands & Advertising
- Emerging Technology
Technology, including AI and digital tools, is profoundly influencing PR practices and audience engagement.
PR Lab: Public relations trends...Tech-Driven PR Transformation
Technology, including AI and digital tools, is profoundly influencing PR practices and audience engagement.
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Short Trend Summary
Banks are modernizing legacy systems to improve agility and efficiency, focusing on cloud, data systems, and agile methodologies.
Tech Infrastructure Modernization- AI-Driven Transformation
- Banking
- Operational Efficiency
- Technology Infrastructure
- Business & Commerce
- Emerging Technology
- Finance & Money
Banks are modernizing legacy systems to improve agility and efficiency, focusing on cloud, data systems, and agile methodologies.
Publicis Sapient: Guide to next...Tech Infrastructure Modernization
Banks are modernizing legacy systems to improve agility and efficiency, focusing on cloud, data systems, and agile methodologies. 
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Short Trend Summary
E-commerce continues its upward trajectory, maintaining its pandemic-era peak and showing robust growth in overall spending.
Sustained E-commerce Growth- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Values-Driven Consumption
- Consumer Behavior
- Logistics
- Retail
- Technology
- Business & Commerce
- Consumer Attitudes
E-commerce continues its upward trajectory, maintaining its pandemic-era peak and showing robust growth in overall spending.
Coefficient Capital: Consumer trends 2025Sustained E-commerce Growth
E-commerce continues its upward trajectory, maintaining its pandemic-era peak and showing robust growth in overall spending. 
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Short Trend Summary
Growing e-waste and increasing consumer environmental awareness necessitate extended device lifecycles and innovative service offerings like recycling programs.
Sustainable Device Lifecycles- Experiences Over Material Goods
- Values-Driven Consumption
- Consumer Electronics
- Technology
- Business & Commerce
- Sustainability
Growing e-waste and increasing consumer environmental awareness necessitate extended device lifecycles and innovative service offerings like recycling programs.
Publicis Sapient: Guide to next...Sustainable Device Lifecycles
Growing e-waste and increasing consumer environmental awareness necessitate extended device lifecycles and innovative service offerings like recycling programs. 
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Short Trend Summary
The telecom industry faces sustainability challenges related to energy consumption and e-waste, while 5G offers potential environmental benefits.
Sustainability in Telecom- Navigating Global Uncertainty
- Values-Driven Consumption
- Environment
- Telecommunications
- Business & Commerce
- Emerging Technology
- Sustainability
The telecom industry faces sustainability challenges related to energy consumption and e-waste, while 5G offers potential environmental benefits.
Infosys: Telecom industry outlookSustainability in Telecom
The telecom industry faces sustainability challenges related to energy consumption and e-waste, while 5G offers potential environmental benefits. 
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Short Trend Summary
Consumers are stabilizing their streaming subscriptions, with most planning to maintain their current number of services.
Streaming Service Stabilization- Navigating Global Uncertainty
- Values-Driven Consumption
- Advertising
- Media Consumption
- Streaming Services
- Consumer Attitudes
- Entertainment
Consumers are stabilizing their streaming subscriptions, with most planning to maintain their current number of services.
DISQO: Consumer trends 2025 reportStreaming Service Stabilization
Consumers are stabilizing their streaming subscriptions, with most planning to maintain their current number of services. 
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Short Trend Summary
TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies.
Strategic AI Applications- AI-Driven Transformation
- Entertainment
- Media
- Technology
- Telecommunications
- Business & Commerce
- Emerging Technology
TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies.
Publicis Sapient: Guide to next...Strategic AI Applications
TMT companies must strategically experiment with AI to unlock long-term value, focusing on practical use cases and avoiding over-investment in unproven technologies. 
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Short Trend Summary
Spatial computing is approaching mainstream adoption, with advancements in devices, AI, and data ecosystems.
Spatial Computing’s Rise- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- AR/VR
- Enterprise Applications
- Gaming
- Business & Commerce
- Emerging Technology
Spatial computing is approaching mainstream adoption, with advancements in devices, AI, and data ecosystems.
Activate Consulting: Technology and media...Spatial Computing’s Rise
Spatial computing is approaching mainstream adoption, with advancements in devices, AI, and data ecosystems. 
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Short Trend Summary
Slowing growth in the software market requires companies to adopt disciplined product portfolio strategies and prioritize efficient R&D spending.
Software Market Slowdown- Navigating Global Uncertainty
- Product Management
- R&D Spending
- Software Industry
- Business & Commerce
- Emerging Technology
Slowing growth in the software market requires companies to adopt disciplined product portfolio strategies and prioritize efficient R&D spending.
Bain: Technology reportSoftware Market Slowdown
Slowing growth in the software market requires companies to adopt disciplined product portfolio strategies and prioritize efficient R&D spending. 
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Short Trend Summary
Generative AI is improving software development efficiency, but realizing its full potential requires a comprehensive approach beyond code generation.
Software Development Efficiency- AI-Driven Transformation
- Generative AI
- Productivity
- Resource Allocation
- Software Development
- Business & Commerce
- Emerging Technology
Generative AI is improving software development efficiency, but realizing its full potential requires a comprehensive approach beyond code generation.
Bain: Technology reportSoftware Development Efficiency
Generative AI is improving software development efficiency, but realizing its full potential requires a comprehensive approach beyond code generation. 
