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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Growing e-waste and increasing consumer environmental awareness necessitate extended device lifecycles and innovative service offerings like recycling programs.
Sustainable Device Lifecycles- Experiences Over Material Goods
- Values-Driven Consumption
- Consumer Electronics
- Technology
- Business & Commerce
- Sustainability
Growing e-waste and increasing consumer environmental awareness necessitate extended device lifecycles and innovative service offerings like recycling programs.
Publicis Sapient: Guide to next...Sustainable Device Lifecycles
Growing e-waste and increasing consumer environmental awareness necessitate extended device lifecycles and innovative service offerings like recycling programs.
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Short Trend Summary
E-commerce continues its upward trajectory, maintaining its pandemic-era peak and showing robust growth in overall spending.
Sustained E-commerce Growth- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Values-Driven Consumption
- Consumer Behavior
- Logistics
- Retail
- Technology
- Business & Commerce
- Consumer Attitudes
E-commerce continues its upward trajectory, maintaining its pandemic-era peak and showing robust growth in overall spending.
Coefficient Capital: Consumer trends 2025Sustained E-commerce Growth
E-commerce continues its upward trajectory, maintaining its pandemic-era peak and showing robust growth in overall spending. 
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Short Trend Summary
Banks are modernizing legacy systems to improve agility and efficiency, focusing on cloud, data systems, and agile methodologies.
Tech Infrastructure Modernization- AI-Driven Transformation
- Banking
- Operational Efficiency
- Technology Infrastructure
- Business & Commerce
- Emerging Technology
- Finance & Money
Banks are modernizing legacy systems to improve agility and efficiency, focusing on cloud, data systems, and agile methodologies.
Publicis Sapient: Guide to next...Tech Infrastructure Modernization
Banks are modernizing legacy systems to improve agility and efficiency, focusing on cloud, data systems, and agile methodologies. 
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Short Trend Summary
Technology, including AI and digital tools, is profoundly influencing PR practices and audience engagement.
Tech-Driven PR Transformation- AI-Driven Transformation
- The Power of Community and Connection
- Communication channels
- Data Analysis
- PR strategies
- Brands & Advertising
- Emerging Technology
Technology, including AI and digital tools, is profoundly influencing PR practices and audience engagement.
PR Lab: Public relations trends...Tech-Driven PR Transformation
Technology, including AI and digital tools, is profoundly influencing PR practices and audience engagement. 
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Short Trend Summary
Technological advancements like real-time translation, virtual experiences, and Web3 are removing barriers and reshaping travel experiences.
Tech-Driven Travel Disruption- AI-Driven Transformation
- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Accessibility
- Customer service
- Destination marketing
- Travel planning
- Emerging Technology
- Travel & Tourism
Technological advancements like real-time translation, virtual experiences, and Web3 are removing barriers and reshaping travel experiences.
Google: NextGen travelers and destinationsTech-Driven Travel Disruption
Technological advancements like real-time translation, virtual experiences, and Web3 are removing barriers and reshaping travel experiences. 
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Short Trend Summary
Technology is playing a crucial role in personalizing experiences, optimizing supply chains, and enhancing convenience in the alcohol industry.
Tech-Enabled Alcohol- AI-Driven Transformation
- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Alcohol retail
- Personalized Marketing
- Product Development
- Supply Chain Management
- Business & Commerce
- Emerging Technology
- Food & Drink
Technology is playing a crucial role in personalizing experiences, optimizing supply chains, and enhancing convenience in the alcohol industry.
Kantar: The future of alcoholTech-Enabled Alcohol
Technology is playing a crucial role in personalizing experiences, optimizing supply chains, and enhancing convenience in the alcohol industry. 
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Short Trend Summary
Technology and nature will work in harmony, leveraging AI for sustainable solutions in agriculture, nutrition, and environmental management.
Techno-Naturalism Symbiosis- AI-Driven Transformation
- Values-Driven Consumption
- Agriculture
- environmental sustainability
- Food Tech
- Emerging Technology
- Food & Drink
- Global Challenges
Technology and nature will work in harmony, leveraging AI for sustainable solutions in agriculture, nutrition, and environmental management.
McKinsey: Ultra violet femtech+futures+2035Techno-Naturalism Symbiosis
Technology and nature will work in harmony, leveraging AI for sustainable solutions in agriculture, nutrition, and environmental management. 
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Short Trend Summary
Technology, especially AI and data analytics, is significantly impacting the creative process, both positively and negatively.
Technology Impacts Creative- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Creative Development
- Technology Adoption
- Workflow Efficiency
- Brands & Advertising
- Emerging Technology
Technology, especially AI and data analytics, is significantly impacting the creative process, both positively and negatively.
MMA: The state of creative...Technology Impacts Creative
Technology, especially AI and data analytics, is significantly impacting the creative process, both positively and negatively. 
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Short Trend Summary
Technological advancements are revolutionizing infrastructure project delivery, enabling greater efficiency and data-driven decision-making.
Technology Transforms Projects- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Construction Technology
- Data Analytics
- Project Management
- Renewable Energy
- Smart Grids
- Business & Commerce
- Emerging Technology
- Global Challenges
Technological advancements are revolutionizing infrastructure project delivery, enabling greater efficiency and data-driven decision-making.
PwC: Capital project and infrastructure...Technology Transforms Projects
Technological advancements are revolutionizing infrastructure project delivery, enabling greater efficiency and data-driven decision-making. 
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Short Trend Summary
While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.
Technowonder and Worry- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Data Privacy
- Labor Market
- Technological Development
- Consumer Attitudes
- Data & Privacy
- Emerging Technology
While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.
Ipsos: Global trends 10th anniversary...Technowonder and Worry
While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs. 
