emerging
Technology Impacts Creative
Technology, especially AI and data analytics, is significantly impacting the creative process, both positively and negatively.
Timeframe
near-term
Categories
Impact areas
Detailed Analysis
Technology is playing a dual role in shaping the creative process. While marketers recognize the positive impact of tools like collaboration platforms, photo/video editing software, and generative AI, there's also a concern about keeping pace with the rapid advancements. "Marketers see potential from new tech applications and tools."
Context Signals
Collaboration platforms, photo/video editing tools, and generative AI are seen as having the biggest positive impact.
Marketers feel competitors are moving faster in applying new technologies.
There's a need for greater agility in integrating AI and GenAI.
Edge
The integration of AI and machine learning will automate repetitive tasks, freeing up creatives to focus on strategic and conceptual work.
Personalized creative experiences will become increasingly sophisticated, driven by data and AI.
The ethical implications of using AI in creative development will need to be addressed.
