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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Governments are investing in domestic AI infrastructure and models (Sovereign AI) driven by national interests and data security concerns, creating new opportunities and challenges.
Rise of Sovereign AI- AI-Driven Transformation
- Navigating Global Uncertainty
- AI development
- Data Centers
- Geopolitics
- Cybersecurity
- Emerging Technology
- Government & Politics
Governments are investing in domestic AI infrastructure and models (Sovereign AI) driven by national interests and data security concerns, creating new opportunities and challenges.
Bain: Technology reportRise of Sovereign AI
Governments are investing in domestic AI infrastructure and models (Sovereign AI) driven by national interests and data security concerns, creating new opportunities and challenges.
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Short Trend Summary
A new segment of "power users" is emerging, demonstrating the transformative potential of AI when fully embraced.
Rise of the AI Power User- AI-Driven Transformation
- Innovation
- Leadership
- Productivity
- Work Habits
- Business & Commerce
- Emerging Technology
- The Workplace
A new segment of "power users" is emerging, demonstrating the transformative potential of AI when fully embraced.
Microsoft: 2024 Work Trend Index...Rise of the AI Power User
A new segment of "power users" is emerging, demonstrating the transformative potential of AI when fully embraced. 
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Short Trend Summary
The increasing use of voice search and smart assistants requires brands to adapt their SEO strategies for conversational queries and local intent.
Rise of Voice Search- AI-Driven Transformation
- Digital Marketing
- E-commerce
- SEO
- Brands & Advertising
- Business & Commerce
- Digital Platforms
The increasing use of voice search and smart assistants requires brands to adapt their SEO strategies for conversational queries and local intent.
Aeroplane 2025: Branding trends reportRise of Voice Search
The increasing use of voice search and smart assistants requires brands to adapt their SEO strategies for conversational queries and local intent. 
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Short Trend Summary
Robotics is becoming more accessible and integrated into various sectors, driven by advancements in AI and IoT.
Robotics Democratization- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Construction
- Healthcare
- Manufacturing
- Smart Cities
- Business & Commerce
- Emerging Technology
Robotics is becoming more accessible and integrated into various sectors, driven by advancements in AI and IoT.
Globant: Tech trends 2025Robotics Democratization
Robotics is becoming more accessible and integrated into various sectors, driven by advancements in AI and IoT. 
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Short Trend Summary
Companies need to reshape their technology function and adopt an "AI everywhere" approach to successfully scale AI solutions across the enterprise.
Scaling Enterprise Technology for AI- AI-Driven Transformation
- AI Scaling
- Enterprise Technology
- Operating Models
- Talent
- Business & Commerce
- Emerging Technology
Companies need to reshape their technology function and adopt an "AI everywhere" approach to successfully scale AI solutions across the enterprise.
Bain: Technology reportScaling Enterprise Technology for AI
Companies need to reshape their technology function and adopt an "AI everywhere" approach to successfully scale AI solutions across the enterprise. 
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Short Trend Summary
Search is expanding beyond traditional engines like Google, driven by evolving user behavior and platform algorithms.
Search Diversification- AI-Driven Transformation
- The Power of Community and Connection
- E-commerce
- Search Marketing
- Social Media
- Business & Commerce
- Consumer Attitudes
- Digital Platforms
Search is expanding beyond traditional engines like Google, driven by evolving user behavior and platform algorithms.
Basis Technologies: Reality check the...Search Diversification
Search is expanding beyond traditional engines like Google, driven by evolving user behavior and platform algorithms. 
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Short Trend Summary
Healthier, tech-savvy older adults are reinventing 55+ communities, demanding more choice, wellness, inclusion, and connection.
Senior Living Redefined- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Healthcare
- Real estate
- Senior Living
- Urban planning
- Health & Wellness
- Lifestyle
- The Home
Healthier, tech-savvy older adults are reinventing 55+ communities, demanding more choice, wellness, inclusion, and connection.
Gensler: Design forecast 2025Senior Living Redefined
Healthier, tech-savvy older adults are reinventing 55+ communities, demanding more choice, wellness, inclusion, and connection. 
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Short Trend Summary
The use of unapproved, external AI tools by customer service agents (shadow AI) is rapidly increasing, posing security risks for companies.
Shadow AI Surge- AI-Driven Transformation
- Customer service
- IT
- Security
- Business & Commerce
- Cybersecurity
- Emerging Technology
The use of unapproved, external AI tools by customer service agents (shadow AI) is rapidly increasing, posing security risks for companies.
Zendesk: CX trends 2025Shadow AI Surge
The use of unapproved, external AI tools by customer service agents (shadow AI) is rapidly increasing, posing security risks for companies. 
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Short Trend Summary
The automotive industry is undergoing a major transformation with the rise of electric vehicles, impacting global trade and investment.
Shift to Electric Vehicles- Navigating Global Uncertainty
- Values-Driven Consumption
- Automotive industry
- Employment
- Energy Sector
- Global Trade
- Investment
- Mineral demand
- Business & Commerce
- Emerging Technology
- Global Challenges
The automotive industry is undergoing a major transformation with the rise of electric vehicles, impacting global trade and investment.
IMF: World economic outlookShift to Electric Vehicles
The automotive industry is undergoing a major transformation with the rise of electric vehicles, impacting global trade and investment. 
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Short Trend Summary
Market saturation, generational preferences, and AI are reshaping how audiences engage with content.
Shifting Content Consumption- AI-Driven Transformation
- Values-Driven Consumption
- Audience Engagement
- Content creation
- Streaming Services
- Consumer Attitudes
- Emerging Technology
- Media & Information
Market saturation, generational preferences, and AI are reshaping how audiences engage with content.
Kantar: 2025 media trends and...Shifting Content Consumption
Market saturation, generational preferences, and AI are reshaping how audiences engage with content. 
