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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Higher levels of digital twin integration correlate with increased engagement in industrial metaverse applications, highlighting the importance of a unified data environment.
Digital Twin Integration is Key- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Application Development
- Data management
- Operational Efficiency
- Business & Commerce
- Data & Privacy
- Emerging Technology
Higher levels of digital twin integration correlate with increased engagement in industrial metaverse applications, highlighting the importance of a unified data environment.
Siemens: Industrial Metaverse Research StudyDigital Twin Integration is Key
Higher levels of digital twin integration correlate with increased engagement in industrial metaverse applications, highlighting the importance of a unified data environment.
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Short Trend Summary
Rapid advancements in digital technologies are transforming industries and reshaping business operations.
Digital Transformation Acceleration- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- All industries
- Business & Commerce
- Cybersecurity
- Emerging Technology
Rapid advancements in digital technologies are transforming industries and reshaping business operations.
Firjan: Report macrotendencias 2025 2026Digital Transformation Acceleration
Rapid advancements in digital technologies are transforming industries and reshaping business operations. 
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Short Trend Summary
The real estate sector is experiencing increasing digitization, driven by data consumption growth and the rise of technologies like cloud computing and IoT, leading to increased demand for data centers and innovative digital solutions.
Digital Real Estate- AI-Driven Transformation
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Data Centers
- Property Technology (PropTech)
- Real estate
- Business & Commerce
- Cybersecurity
- Emerging Technology
The real estate sector is experiencing increasing digitization, driven by data consumption growth and the rise of technologies like cloud computing and IoT, leading to increased demand for data centers and innovative digital solutions.
European Bank: Real estate sector...Digital Real Estate
The real estate sector is experiencing increasing digitization, driven by data consumption growth and the rise of technologies like cloud computing and IoT, leading to… 
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Short Trend Summary
A robust digital core, encompassing digital platforms, data & AI, and secure infrastructure, is essential for luxury brands to drive operational excellence and enhance brand desirability.
Digital Core for Luxury- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Customer Relationship Management
- Marketing
- Operations
- Supply chain
- Brands & Advertising
- Business & Commerce
- Emerging Technology
A robust digital core, encompassing digital platforms, data & AI, and secure infrastructure, is essential for luxury brands to drive operational excellence and enhance brand desirability.
Accenture: How luxury brands are...Digital Core for Luxury
A robust digital core, encompassing digital platforms, data & AI, and secure infrastructure, is essential for luxury brands to drive operational excellence and enhance brand… 
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Short Trend Summary
Digital sales channels will process over half of large B2B purchases in 2025, driven by the preferences of younger buyers.
Digital B2B Sales Growth- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Customer Experience
- E-commerce
- Sales
- Business & Commerce
- Digital Platforms
Digital sales channels will process over half of large B2B purchases in 2025, driven by the preferences of younger buyers.
Forrester: Predictions 2025 B2B salesDigital B2B Sales Growth
Digital sales channels will process over half of large B2B purchases in 2025, driven by the preferences of younger buyers. 
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Short Trend Summary
Individuals and organizations are increasingly concerned about security in both physical and digital realms.
Demand for Security- AI-Driven Transformation
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Cybersecurity
- Data Privacy
- Financial Services
- Personal Safety
- Cybersecurity
- Emerging Technology
Individuals and organizations are increasingly concerned about security in both physical and digital realms.
Juan Isaza: Tendencias 2025Demand for Security
Individuals and organizations are increasingly concerned about security in both physical and digital realms. 
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Short Trend Summary
The trend of deglobalization, driven by various factors including geopolitical tensions and technological changes, is expected to persist, creating both risks and opportunities.
Deglobalization Continues- Navigating Global Uncertainty
- Global Trade
- Manufacturing
- National Security
- Supply Chains
- Business & Commerce
- Finance & Money
- Global Challenges
The trend of deglobalization, driven by various factors including geopolitical tensions and technological changes, is expected to persist, creating both risks and opportunities.
UBS: Year ahead 2025Deglobalization Continues
The trend of deglobalization, driven by various factors including geopolitical tensions and technological changes, is expected to persist, creating both risks and opportunities. 
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Short Trend Summary
Decentralized finance (DeFi) is experiencing a resurgence, driven by a shift towards sustainable yields, real-world use cases, and increased regulatory clarity.
DeFi Resurgence and Evolution- Navigating Global Uncertainty
- Values-Driven Consumption
- Decentralized Exchanges (DEXs)
- Decentralized Finance (DeFi)
- Financial Services
- Business & Commerce
- Finance & Money
Decentralized finance (DeFi) is experiencing a resurgence, driven by a shift towards sustainable yields, real-world use cases, and increased regulatory clarity.
Coinbase: 2025 crypto market outlookDeFi Resurgence and Evolution
Decentralized finance (DeFi) is experiencing a resurgence, driven by a shift towards sustainable yields, real-world use cases, and increased regulatory clarity. 
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Short Trend Summary
The rise of deepfakes poses a significant threat to trust and security, requiring organizations to develop new strategies for detection and mitigation.
Deepfake Defense- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Blurring of Physical and Digital Realities
- Cybersecurity
- Fraud
- Misinformation
- Social Engineering
- Business & Commerce
- Cybersecurity
- Emerging Technology
The rise of deepfakes poses a significant threat to trust and security, requiring organizations to develop new strategies for detection and mitigation.
Infotech: Tech trends 2025Deepfake Defense
The rise of deepfakes poses a significant threat to trust and security, requiring organizations to develop new strategies for detection and mitigation. 
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Short Trend Summary
Brands are increasingly relying on data and analytics to measure campaign effectiveness and optimize strategies.
Data-Driven Influencer Marketing- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Analytics
- Campaign Measurement
- Marketing
- ROI Optimization
- Brands & Advertising
- Business & Commerce
- Data & Privacy
Brands are increasingly relying on data and analytics to measure campaign effectiveness and optimize strategies.
Digital Voices: The State of...Data-Driven Influencer Marketing
Brands are increasingly relying on data and analytics to measure campaign effectiveness and optimize strategies. 
