emerging
Digital Core for Luxury
A robust digital core, encompassing digital platforms, data & AI, and secure infrastructure, is essential for luxury brands to drive operational excellence and enhance brand desirability.
Timeframe
near-term
Impact areas
Detailed Analysis
Luxury leaders are prioritizing the development of a robust digital core. This includes not just adopting new technologies but also integrating them seamlessly across the value chain. "It's about having an industry-leading digital core, capable of delivering all the above at the accelerated pace today's market demands."
Context Signals
Prada's new modular software platform enabled a 60% faster checkout experience
Chow Tai Fook's use of RFID technology for inventory management and customer behavior analysis
83% of luxury executives believe cutting-edge technologies like generative AI will disrupt the industry.
Edge
Generative AI will be used to personalize product design, marketing campaigns, and customer service interactions.
Blockchain technology will enable greater transparency and traceability in the luxury supply chain, combating counterfeiting and promoting ethical sourcing.
The metaverse and Web3 technologies will create new opportunities for luxury brands to engage with customers and offer immersive experiences.
