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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Crypto projects are prioritizing user experience improvements to broaden accessibility and drive mainstream adoption.
Enhanced User Experience- AI-Driven Transformation
- Experiences Over Material Goods
- Onboarding
- User Interfaces
- Wallets
- Business & Commerce
- Emerging Technology
Crypto projects are prioritizing user experience improvements to broaden accessibility and drive mainstream adoption.
Coinbase: 2025 crypto market outlookEnhanced User Experience
Crypto projects are prioritizing user experience improvements to broaden accessibility and drive mainstream adoption.
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Short Trend Summary
Minimizing energy consumption and carbon footprint through innovative hardware, software, and operational practices.
Energy-Efficient Computing- AI-Driven Transformation
- Values-Driven Consumption
- Data Centers
- IT Infrastructure
- Sustainable development
- Business & Commerce
- Emerging Technology
- Global Challenges
Minimizing energy consumption and carbon footprint through innovative hardware, software, and operational practices.
Gartner: 2025 top tech trendsEnergy-Efficient Computing
Minimizing energy consumption and carbon footprint through innovative hardware, software, and operational practices. 
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Short Trend Summary
Despite the rise of online sales, dealerships remain crucial in the car buying journey, and OEMs need to empower them with tools and services to enhance customer experience and drive sales.
Empowered Dealerships- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Automotive Retail
- Customer Experience
- Sales
- Business & Commerce
- Consumer Attitudes
Despite the rise of online sales, dealerships remain crucial in the car buying journey, and OEMs need to empower them with tools and services to enhance customer experience and drive sales.
Publicis Sapient: Guide to next...Empowered Dealerships
Despite the rise of online sales, dealerships remain crucial in the car buying journey, and OEMs need to empower them with tools and services to… 
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Short Trend Summary
Embedded insurance, sold at the point of sale for other products or services, is gaining traction and transforming distribution channels.
Embedded Insurance Grows- AI-Driven Transformation
- Navigating Global Uncertainty
- Customer Experience
- Insurance Distribution
- Insurtech
- Business & Commerce
- Finance & Money
Embedded insurance, sold at the point of sale for other products or services, is gaining traction and transforming distribution channels.
McKinsey: Global insurance report 2025Embedded Insurance Grows
Embedded insurance, sold at the point of sale for other products or services, is gaining traction and transforming distribution channels. 
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Short Trend Summary
Organizations are prioritizing efficiency to drive sustainable growth in a challenging economic environment.
Efficiency-Focused Growth- AI-Driven Transformation
- Navigating Global Uncertainty
- Business Strategy
- Human resources
- Operations Management
- Business & Commerce
- The Workplace
Organizations are prioritizing efficiency to drive sustainable growth in a challenging economic environment.
Simitri: 2025 learning trends reportEfficiency-Focused Growth
Organizations are prioritizing efficiency to drive sustainable growth in a challenging economic environment. 
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Short Trend Summary
Global eCommerce is experiencing massive growth, with both established players and emerging trends shaping the market.
eCommerce Growth and Transformation- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- eCommerce Platforms
- Retail
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
Global eCommerce is experiencing massive growth, with both established players and emerging trends shaping the market.
Activate Consulting: Technology and media...eCommerce Growth and Transformation
Global eCommerce is experiencing massive growth, with both established players and emerging trends shaping the market. 
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Short Trend Summary
Data breaches and AI vulnerabilities necessitate a diversified security strategy, including multicloud adoption and a broader approach to AI.
Diversified Security Crucial- AI-Driven Transformation
- Navigating Global Uncertainty
- AI Implementation
- Cloud infrastructure
- Data Security
- Business & Commerce
- Cybersecurity
- Emerging Technology
Data breaches and AI vulnerabilities necessitate a diversified security strategy, including multicloud adoption and a broader approach to AI.
Publicis Sapient: Guide to Next...Diversified Security Crucial
Data breaches and AI vulnerabilities necessitate a diversified security strategy, including multicloud adoption and a broader approach to AI. 
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Short Trend Summary
The focus is shifting from large language models (LLMs) to a more diverse set of AI models, including smaller, specialized models, multimodal models, and agentic AI.
Diversified AI Models- AI-Driven Transformation
- All sectors
- Business & Commerce
- Emerging Technology
The focus is shifting from large language models (LLMs) to a more diverse set of AI models, including smaller, specialized models, multimodal models, and agentic AI.
Deloitte: Tech trends 2025Diversified AI Models
The focus is shifting from large language models (LLMs) to a more diverse set of AI models, including smaller, specialized models, multimodal models, and agentic… 
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Short Trend Summary
The value exchange between employers and employees is strained, with employees seeking greater flexibility and recognition while facing increased surveillance and cost-cutting measures, impacting workplace culture and potentially hindering AI adoption.
Dignity of Work- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Human resources
- Leadership
- Technology Adoption
- Workplace Culture
- Business & Commerce
- Emerging Technology
- The Workplace
The value exchange between employers and employees is strained, with employees seeking greater flexibility and recognition while facing increased surveillance and cost-cutting measures, impacting workplace culture and potentially hindering AI adoption.
Accenture: Life trends 2025Dignity of Work
The value exchange between employers and employees is strained, with employees seeking greater flexibility and recognition while facing increased surveillance and cost-cutting measures, impacting workplace… 
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Short Trend Summary
B2B buying is increasingly digital, demanding personalized, omnichannel experiences.
Digital-First B2B Buying- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- B2B Marketing
- Customer Experience
- Sales
- Business & Commerce
- Digital Platforms
B2B Group: B2B media in...Digital-First B2B Buying
B2B buying is increasingly digital, demanding personalized, omnichannel experiences. 
