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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts.
Generational Digital Divide- AI-Driven Transformation
- Experiences Over Material Goods
- The Power of Community and Connection
- Marketing
- Media Consumption
- Technology Adoption
- Consumer Attitudes
- Digital Platforms
- Media & Information
A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts.
Activate: Technology and media outlook...Generational Digital Divide
A significant digital divide exists between generations, with Gen Z and Millennials more digitally immersed than older cohorts.
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Short Trend Summary
Organizations are shifting from GenAI experimentation to demanding demonstrable ROI and practical applications.
GenAI Value Realization- AI-Driven Transformation
- Cloud Computing
- Enterprise Software
- IT Services
- Business & Commerce
- Emerging Technology
Organizations are shifting from GenAI experimentation to demanding demonstrable ROI and practical applications.
SPGMI: Big picture 2025 GenAIGenAI Value Realization
Organizations are shifting from GenAI experimentation to demanding demonstrable ROI and practical applications. 
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Short Trend Summary
Generative AI is driving a significant increase in mergers and acquisitions activity across the technology sector.
GenAI M&A Surge- AI-Driven Transformation
- Private Equity
- Technology Industry
- Venture capital
- Business & Commerce
- Emerging Technology
Generative AI is driving a significant increase in mergers and acquisitions activity across the technology sector.
SPGMI: Big picture 2025 GenAIGenAI M&A Surge
Generative AI is driving a significant increase in mergers and acquisitions activity across the technology sector. 
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Short Trend Summary
The increasing demand for GenAI is driving significant investments in infrastructure upgrades and new technologies.
GenAI Infrastructure Boom- AI-Driven Transformation
- Cloud Computing
- Data Centers
- Hardware Manufacturing
- Business & Commerce
- Data & Privacy
- Emerging Technology
The increasing demand for GenAI is driving significant investments in infrastructure upgrades and new technologies.
SPGMI: Big picture 2025 GenAIGenAI Infrastructure Boom
The increasing demand for GenAI is driving significant investments in infrastructure upgrades and new technologies. 
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Short Trend Summary
Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand.
GenAI Impacts Outsourcing- AI-Driven Transformation
- Contact centers
- Labor Market
- Outsourcing industry
- Business & Commerce
- Emerging Technology
Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand.
Forrester: Predictions 2025 B2C CXGenAI Impacts Outsourcing
Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand. 
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Short Trend Summary
Gen Z is adopting AI for productivity and self-improvement, despite concerns about its impact on creativity and human connection.
Gen Z Embraces AI Tools- AI-Driven Transformation
- The Power of Community and Connection
- Education
- Employment
- Technology
- Business & Commerce
- Emerging Technology
- Lifestyle
Gen Z is adopting AI for productivity and self-improvement, despite concerns about its impact on creativity and human connection.
PION: Youth trends report 2024Gen Z Embraces AI Tools
Gen Z is adopting AI for productivity and self-improvement, despite concerns about its impact on creativity and human connection. 
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Short Trend Summary
Gen Alpha, as digital natives and voice-first consumers, are emerging as significant purchase influencers, impacting family buying decisions and embracing smart speaker technology.
Gen Alpha Influence- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Values-Driven Consumption
- Consumer Behavior
- Marketing to Children
- Voice Technology
- Brands & Advertising
- Digital Platforms
- Family
Gen Alpha, as digital natives and voice-first consumers, are emerging as significant purchase influencers, impacting family buying decisions and embracing smart speaker technology.
Audacy: Share of audio trendsGen Alpha Influence
Gen Alpha, as digital natives and voice-first consumers, are emerging as significant purchase influencers, impacting family buying decisions and embracing smart speaker technology. 
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Short Trend Summary
Strava users are increasingly tracking their gear usage, revealing insights into popular brands and models, as well as generational style preferences.
Gear Tracking and Preferences- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Consumer Behavior
- Fitness technology
- Sports apparel industry
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Strava users are increasingly tracking their gear usage, revealing insights into popular brands and models, as well as generational style preferences.
Strava: Year in Sport the...Gear Tracking and Preferences
Strava users are increasingly tracking their gear usage, revealing insights into popular brands and models, as well as generational style preferences. 
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Short Trend Summary
Strava users are increasingly tracking their gear and expressing distinct preferences based on age and activity type.
Gear Tracking and Preferences- The Power of Community and Connection
- Values-Driven Consumption
- Consumer Behavior
- Fitness technology
- Sportswear industry
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Strava users are increasingly tracking their gear and expressing distinct preferences based on age and activity type.
Strava: Year in Sport the...Gear Tracking and Preferences
Strava users are increasingly tracking their gear and expressing distinct preferences based on age and activity type. 
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Short Trend Summary
Traditional data centers are struggling to meet the demands of AI, driving innovation in energy efficiency and specialized infrastructure.
Future Data Center Arrival- AI-Driven Transformation
- Values-Driven Consumption
- AI Infrastructure
- Data Centers
- Energy Efficiency
- Renewable Energy
- Business & Commerce
- Emerging Technology
- Global Challenges
Traditional data centers are struggling to meet the demands of AI, driving innovation in energy efficiency and specialized infrastructure.
CB Insights: Tech trends 2025Future Data Center Arrival
Traditional data centers are struggling to meet the demands of AI, driving innovation in energy efficiency and specialized infrastructure. 
