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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Brands are prioritizing inventory excellence to address overstock, stockouts, and sustainability concerns.
Inventory Management- AI-Driven Transformation
- Values-Driven Consumption
- Inventory Management
- Profitability
- Supply chain
- Sustainability
- Brands & Advertising
- Business & Commerce
- Sustainability
Brands are prioritizing inventory excellence to address overstock, stockouts, and sustainability concerns.
McKinsey: The state of fashion...Inventory Management
Brands are prioritizing inventory excellence to address overstock, stockouts, and sustainability concerns.
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Short Trend Summary
Consumers are shifting from cautious spending to more intentional purchasing decisions, prioritizing value and essential needs.
Intentional Consumption Rise- Navigating Global Uncertainty
- Values-Driven Consumption
- CPG
- E-commerce
- Retail
- Business & Commerce
- Consumer Attitudes
Consumers are shifting from cautious spending to more intentional purchasing decisions, prioritizing value and essential needs.
Nielsen: Guide to 2025 mid-year...Intentional Consumption Rise
Consumers are shifting from cautious spending to more intentional purchasing decisions, prioritizing value and essential needs. 
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Short Trend Summary
Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies.
Integrated Sustainability Marketing- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Brand Purpose
- Consumer Behavior
- Marketing
- Brands & Advertising
- Business & Commerce
- Sustainability
Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies.
Kantar: Marketing trends 2025Integrated Sustainability Marketing
Sustainability is becoming a core business imperative, requiring marketers to develop authentic and impactful strategies. 
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Short Trend Summary
Sustainability is becoming deeply integrated into lifestyles, influencing choices from food to energy consumption.
Integrated Sustainability Lifestyle- The Power of Community and Connection
- Values-Driven Consumption
- Agriculture
- Consumer goods
- Energy
- Fashion
- Consumer Attitudes
- Lifestyle
- Sustainability
Sustainability is becoming deeply integrated into lifestyles, influencing choices from food to energy consumption.
Abstrato Ventures: Macrotendencias 2024 2025Integrated Sustainability Lifestyle
Sustainability is becoming deeply integrated into lifestyles, influencing choices from food to energy consumption. 
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Short Trend Summary
Despite increased efforts, current actions to mitigate climate change are insufficient to meet international targets, posing risks to future well-being.
Insufficient Climate Action- Navigating Global Uncertainty
- Values-Driven Consumption
- Economic Development
- Environment
- Public Health
- Global Challenges
- Government & Politics
- Sustainability
Despite increased efforts, current actions to mitigate climate change are insufficient to meet international targets, posing risks to future well-being.
OECD: How's Life 2024Insufficient Climate Action
Despite increased efforts, current actions to mitigate climate change are insufficient to meet international targets, posing risks to future well-being. 
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Short Trend Summary
The pace of technological innovation is accelerating, driven by converging technologies like AI, Big Data, and decreasing computing costs.
Innovation Super Cycle- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Artificial Intelligence
- Big Data
- Computing
- Economic Growth
- Energy Transition
- Productivity
- Business & Commerce
- Emerging Technology
- Global Challenges
The pace of technological innovation is accelerating, driven by converging technologies like AI, Big Data, and decreasing computing costs.
Julius Bar: Secular outlook 2025Innovation Super Cycle
The pace of technological innovation is accelerating, driven by converging technologies like AI, Big Data, and decreasing computing costs. 
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Short Trend Summary
The transition to renewable energy is proving more complex and fragmented than anticipated, requiring leaders to manage the tension between short-term realities and long-term visions.
Inelegant Energy Transition- Navigating Global Uncertainty
- Business Strategy
- Energy
- Sustainability
- Business & Commerce
- Global Challenges
The transition to renewable energy is proving more complex and fragmented than anticipated, requiring leaders to manage the tension between short-term realities and long-term visions.
University of Sydney: 2025 Skills...Inelegant Energy Transition
The transition to renewable energy is proving more complex and fragmented than anticipated, requiring leaders to manage the tension between short-term realities and long-term visions. 
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Short Trend Summary
Cocktail culture is shifting towards knowledge and discovery, with consumers seeking expert-led experiences and unique, educational drinking moments.
In-the-Know Imbibing- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Bartending
- Cocktail Culture
- Publishing
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Cocktail culture is shifting towards knowledge and discovery, with consumers seeking expert-led experiences and unique, educational drinking moments.
Bacardi: Cocktail trends report 2025In-the-Know Imbibing
Cocktail culture is shifting towards knowledge and discovery, with consumers seeking expert-led experiences and unique, educational drinking moments. 
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Short Trend Summary
The programmatic supply chain is evolving towards greater sustainability, transparency, and trust, leading to stronger business outcomes and brand protection.
Improved Programmatic Supply Chain- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Brand Safety
- Media Measurement
- Programmatic Advertising
- Brands & Advertising
- Business & Commerce
The programmatic supply chain is evolving towards greater sustainability, transparency, and trust, leading to stronger business outcomes and brand protection.
Dentsu: The year of impact...Improved Programmatic Supply Chain
The programmatic supply chain is evolving towards greater sustainability, transparency, and trust, leading to stronger business outcomes and brand protection. 
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Short Trend Summary
A shift away from traditional markers of success towards community, genuine human connection, and embracing life's imperfections.
Imperfect, Authentic Lives- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- The Power of Community and Connection
- Lifestyle
- Marketing
- Mental Health
- Social Media
- Consumer Attitudes
- Culture
- Lifestyle
A shift away from traditional markers of success towards community, genuine human connection, and embracing life's imperfections.
Stocksy: Visual Insights Report 2025Imperfect, Authentic Lives
A shift away from traditional markers of success towards community, genuine human connection, and embracing life's imperfections. 
