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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
The use of AI-generated deepfakes is on the rise, posing significant threats to individuals, organizations, and democratic processes.
Deepfake Threat Escalation- AI-Driven Transformation
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Cybersecurity
- Public trust
- Social Media
- Cybersecurity
- Emerging Technology
- Media & Information
The use of AI-generated deepfakes is on the rise, posing significant threats to individuals, organizations, and democratic processes.
Infotech: AI trends 2025Deepfake Threat Escalation
The use of AI-generated deepfakes is on the rise, posing significant threats to individuals, organizations, and democratic processes.
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Short Trend Summary
Consumer trust in influencers is waning, impacting influencer marketing effectiveness.
Declining Influencer Trust- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Marketing
- Social Media
- Brands & Advertising
- Consumer Attitudes
Statista: Consumer trends 2025Declining Influencer Trust
Consumer trust in influencers is waning, impacting influencer marketing effectiveness. 
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Short Trend Summary
Decentralized physical infrastructure networks (DePIN) are transforming real-world distribution problems by bootstrapping resource networks.
Decentralized Physical Infrastructure- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Infrastructure
- Resource Allocation
- Telecommunications
- Business & Commerce
- Emerging Technology
- Global Challenges
Decentralized physical infrastructure networks (DePIN) are transforming real-world distribution problems by bootstrapping resource networks.
Coinbase: 2025 crypto market outlookDecentralized Physical Infrastructure
Decentralized physical infrastructure networks (DePIN) are transforming real-world distribution problems by bootstrapping resource networks. 
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Short Trend Summary
iGaming marketing is increasingly reliant on data to personalize player experiences at every stage of the customer journey.
Data-Driven Personalization- AI-Driven Transformation
- Experiences Over Material Goods
- Marketing ROI
- Player Engagement
- Retention Rates
- Brands & Advertising
- Business & Commerce
- Data & Privacy
iGaming marketing is increasingly reliant on data to personalize player experiences at every stage of the customer journey.
Softswiss: iGaming Trends 2025Data-Driven Personalization
iGaming marketing is increasingly reliant on data to personalize player experiences at every stage of the customer journey. 
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Short Trend Summary
Brands are increasingly relying on data and analytics to measure campaign effectiveness and optimize strategies.
Data-Driven Influencer Marketing- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Analytics
- Campaign Measurement
- Marketing
- ROI Optimization
- Brands & Advertising
- Business & Commerce
- Data & Privacy
Brands are increasingly relying on data and analytics to measure campaign effectiveness and optimize strategies.
Digital Voices: The State of...Data-Driven Influencer Marketing
Brands are increasingly relying on data and analytics to measure campaign effectiveness and optimize strategies. 
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Short Trend Summary
Advertising is becoming increasingly data-driven, with platforms leveraging consumer data to improve targeting and outcomes.
Data-Driven Advertising- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Advertising
- Connected TV
- Retail Media
- Brands & Advertising
- Business & Commerce
- Data & Privacy
Advertising is becoming increasingly data-driven, with platforms leveraging consumer data to improve targeting and outcomes.
Activate Consulting: Technology and media...Data-Driven Advertising
Advertising is becoming increasingly data-driven, with platforms leveraging consumer data to improve targeting and outcomes. 
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Short Trend Summary
A renewed appreciation for connoisseurship, understated elegance, and handcrafted goods, emphasizing quality and character over flashiness.
Curated Old Soul Style- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Fashion
- food
- Interior Design
- Lifestyle
- Consumer Attitudes
- Culture
- Lifestyle
A renewed appreciation for connoisseurship, understated elegance, and handcrafted goods, emphasizing quality and character over flashiness.
Stocksy: Visual Insights Report 2025Curated Old Soul Style
A renewed appreciation for connoisseurship, understated elegance, and handcrafted goods, emphasizing quality and character over flashiness. 
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Short Trend Summary
Brands are strategically casting of-the-moment cultural figures to align with current trends and generate buzz.
Cultural Protagonist Casting- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand image
- Cultural relevance
- Influencer marketing
- Brands & Advertising
- Consumer Attitudes
- Culture
Brands are strategically casting of-the-moment cultural figures to align with current trends and generate buzz.
Karla Otto: SS25 womenswear roundupCultural Protagonist Casting
Brands are strategically casting of-the-moment cultural figures to align with current trends and generate buzz. 
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Short Trend Summary
Crypto is gaining traction in the mainstream, with increased executive interest and strategic partnerships by payment leaders.
Crypto’s Mainstream Baby Steps- AI-Driven Transformation
- Navigating Global Uncertainty
- Cryptocurrency
- Fintech
- Payments
- Business & Commerce
- Emerging Technology
- Finance & Money
Crypto is gaining traction in the mainstream, with increased executive interest and strategic partnerships by payment leaders.
CB Insights: Tech trends 2025Crypto’s Mainstream Baby Steps
Crypto is gaining traction in the mainstream, with increased executive interest and strategic partnerships by payment leaders. 
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Short Trend Summary
CRMs remain essential for managing donor relationships and maximizing fundraising efforts.
CRM for Donor Management- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Donor relations
- Fundraising
- Volunteer management
- Business & Commerce
- Data & Privacy
HubSpot: Nonprofit marketing and fundraising...CRM for Donor Management
CRMs remain essential for managing donor relationships and maximizing fundraising efforts. 
