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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Demand for sophisticated non-alcoholic drinks is rising, pushing restaurants and bars to offer more creative and high-quality N/A options.
Elevated Non-Alcoholic Beverages- Experiences Over Material Goods
- Values-Driven Consumption
- bars
- beverage industry
- Consumer Behavior
- Restaurants
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Demand for sophisticated non-alcoholic drinks is rising, pushing restaurants and bars to offer more creative and high-quality N/A options.
Resy: Retrospective 2024Elevated Non-Alcoholic Beverages
Demand for sophisticated non-alcoholic drinks is rising, pushing restaurants and bars to offer more creative and high-quality N/A options.
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Short Trend Summary
Nation-state actors are using increasingly sophisticated techniques, including AI-generated content, to interfere in democratic elections.
Election Interference- AI-Driven Transformation
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Democratic processes
- Electoral integrity
- Public trust
- Cybersecurity
- Government & Politics
- Media & Information
Nation-state actors are using increasingly sophisticated techniques, including AI-generated content, to interfere in democratic elections.
Microsoft: Digital Defense Report 2024Election Interference
Nation-state actors are using increasingly sophisticated techniques, including AI-generated content, to interfere in democratic elections. 
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Short Trend Summary
Organizations are prioritizing efficiency to drive sustainable growth in a challenging economic environment.
Efficiency-Focused Growth- AI-Driven Transformation
- Navigating Global Uncertainty
- Business Strategy
- Human resources
- Operations Management
- Business & Commerce
- The Workplace
Organizations are prioritizing efficiency to drive sustainable growth in a challenging economic environment.
Simitri: 2025 learning trends reportEfficiency-Focused Growth
Organizations are prioritizing efficiency to drive sustainable growth in a challenging economic environment. 
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Short Trend Summary
Economic instability and income inequality are forcing retailers to adopt cost-cutting measures and innovative growth strategies, including private-label brands and loyalty programs.
Economic Headwinds Drive Reinvention- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer goods
- Manufacturing
- Retail
- Business & Commerce
- Consumer Attitudes
- Finance & Money
Economic instability and income inequality are forcing retailers to adopt cost-cutting measures and innovative growth strategies, including private-label brands and loyalty programs.
Publicis Sapient: Guide to Next...Economic Headwinds Drive Reinvention
Economic instability and income inequality are forcing retailers to adopt cost-cutting measures and innovative growth strategies, including private-label brands and loyalty programs. 
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Short Trend Summary
Consumers demand sustainable beauty solutions that seamlessly blend ethical practices with high performance, pushing brands to address climate change and eco-ethical concerns.
Eco-Ethical High-Performance Beauty- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Biotech Ingredients
- Circular Economy
- Sustainable Packaging
- Brands & Advertising
- Consumer Attitudes
- Sustainability
Consumers demand sustainable beauty solutions that seamlessly blend ethical practices with high performance, pushing brands to address climate change and eco-ethical concerns.
Mintel: 2025 Global Beauty and...Eco-Ethical High-Performance Beauty
Consumers demand sustainable beauty solutions that seamlessly blend ethical practices with high performance, pushing brands to address climate change and eco-ethical concerns. 
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Short Trend Summary
Customer feedback is declining, requiring businesses to diversify their Voice of Customer programs and leverage alternative data sources.
Dwindling Customer Feedback- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Customer service
- Market Research
- Product Development
- Business & Commerce
- Consumer Attitudes
Customer feedback is declining, requiring businesses to diversify their Voice of Customer programs and leverage alternative data sources.
Qualtrics: 2025 Consumer Trends ReportDwindling Customer Feedback
Customer feedback is declining, requiring businesses to diversify their Voice of Customer programs and leverage alternative data sources. 
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Short Trend Summary
In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products.
Durability as New Luxury- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer Behavior
- Marketing
- Product Design
- Retail
- Business & Commerce
- Consumer Attitudes
In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products.
Red Antler: 2025 State of...Durability as New Luxury
In uncertain times, consumers are prioritizing durability and reliability over fleeting trends, redefining the concept of premium products. 
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Short Trend Summary
The focus is shifting from large language models (LLMs) to a more diverse set of AI models, including smaller, specialized models, multimodal models, and agentic AI.
Diversified AI Models- AI-Driven Transformation
- All sectors
- Business & Commerce
- Emerging Technology
The focus is shifting from large language models (LLMs) to a more diverse set of AI models, including smaller, specialized models, multimodal models, and agentic AI.
Deloitte: Tech trends 2025Diversified AI Models
The focus is shifting from large language models (LLMs) to a more diverse set of AI models, including smaller, specialized models, multimodal models, and agentic… 
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Short Trend Summary
Higher levels of digital twin integration correlate with increased engagement in industrial metaverse applications, highlighting the importance of a unified data environment.
Digital Twin Integration is Key- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Application Development
- Data management
- Operational Efficiency
- Business & Commerce
- Data & Privacy
- Emerging Technology
Higher levels of digital twin integration correlate with increased engagement in industrial metaverse applications, highlighting the importance of a unified data environment.
Siemens: Industrial Metaverse Research StudyDigital Twin Integration is Key
Higher levels of digital twin integration correlate with increased engagement in industrial metaverse applications, highlighting the importance of a unified data environment. 
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Short Trend Summary
Rapid advancements in digital technologies are transforming industries and reshaping business operations.
Digital Transformation Acceleration- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- All industries
- Business & Commerce
- Cybersecurity
- Emerging Technology
Rapid advancements in digital technologies are transforming industries and reshaping business operations.
Firjan: Report macrotendencias 2025 2026Digital Transformation Acceleration
Rapid advancements in digital technologies are transforming industries and reshaping business operations. 
