Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Consumers are seeking more than just basic hydration, demanding functional and flavorful enhancements in their water and other beverages.
Enhanced Hydration 2.0- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Beverages
- Consumer Products
- Wellness
- Consumer Attitudes
- Food & Drink
- Health & Wellness
Consumers are seeking more than just basic hydration, demanding functional and flavorful enhancements in their water and other beverages.
Nourish: 2025 food agriculture trend...Enhanced Hydration 2.0
Consumers are seeking more than just basic hydration, demanding functional and flavorful enhancements in their water and other beverages.
-
Short Trend Summary
TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty.
Enhanced Customer Value- AI-Driven Transformation
- Experiences Over Material Goods
- The Power of Community and Connection
- Sports
- Streaming Services
- Telecommunications
- Brands & Advertising
- Business & Commerce
- Entertainment
TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty.
Publicis Sapient: Guide to next...Enhanced Customer Value
TMT companies must prioritize customer value and engagement through innovative services, personalized experiences, and targeted advertising to drive profitability and loyalty. 
-
Short Trend Summary
Minimizing energy consumption and carbon footprint through innovative hardware, software, and operational practices.
Energy-Efficient Computing- AI-Driven Transformation
- Values-Driven Consumption
- Data Centers
- IT Infrastructure
- Sustainable development
- Business & Commerce
- Emerging Technology
- Global Challenges
Minimizing energy consumption and carbon footprint through innovative hardware, software, and operational practices.
Gartner: 2025 top tech trendsEnergy-Efficient Computing
Minimizing energy consumption and carbon footprint through innovative hardware, software, and operational practices. 
-
Short Trend Summary
AI is being increasingly used to enhance customer service, automate tasks, and provide personalized financial advice.
Empowering AI- AI-Driven Transformation
- Customer service
- Investment Management
- Risk management
- Business & Commerce
- Emerging Technology
- Finance & Money
AI is being increasingly used to enhance customer service, automate tasks, and provide personalized financial advice.
WNS: Top 5 banking and...Empowering AI
AI is being increasingly used to enhance customer service, automate tasks, and provide personalized financial advice. 
-
Short Trend Summary
Despite the rise of online sales, dealerships remain crucial in the car buying journey, and OEMs need to empower them with tools and services to enhance customer experience and drive sales.
Empowered Dealerships- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Automotive Retail
- Customer Experience
- Sales
- Business & Commerce
- Consumer Attitudes
Despite the rise of online sales, dealerships remain crucial in the car buying journey, and OEMs need to empower them with tools and services to enhance customer experience and drive sales.
Publicis Sapient: Guide to next...Empowered Dealerships
Despite the rise of online sales, dealerships remain crucial in the car buying journey, and OEMs need to empower them with tools and services to… 
-
Short Trend Summary
Right-brain, emotion-led audio advertising is making a comeback, outperforming product-centric messaging by connecting with audiences on a deeper level.
Emotional Audio Advertising- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Audio Content Creation
- Consumer Behavior
- Brands & Advertising
- Consumer Attitudes
Right-brain, emotion-led audio advertising is making a comeback, outperforming product-centric messaging by connecting with audiences on a deeper level.
Audacy: Share of audio trendsEmotional Audio Advertising
Right-brain, emotion-led audio advertising is making a comeback, outperforming product-centric messaging by connecting with audiences on a deeper level. 
-
Short Trend Summary
Brands are acknowledging uncertainty about the future by incorporating dark, mystical themes, but with an underlying message of hope and transition towards a brighter future.
Embracing the Dark- Navigating Global Uncertainty
- Advertising
- Fashion
- Film
- Music
- Brands & Advertising
- Culture
Brands are acknowledging uncertainty about the future by incorporating dark, mystical themes, but with an underlying message of hope and transition towards a brighter future.
Depositphotos: Creative trends 2025Embracing the Dark
Brands are acknowledging uncertainty about the future by incorporating dark, mystical themes, but with an underlying message of hope and transition towards a brighter future. 
-
Short Trend Summary
Consumers are seeking new experiences and frontiers, driving a desire for bold and uplifting spaces that inspire adventure and spontaneity.
Embracing New Horizons- Experiences Over Material Goods
- Navigating Global Uncertainty
- The Power of Community and Connection
- Interior Design
- Lifestyle
- Real estate
- Travel
- Consumer Attitudes
- Culture
- Travel & Tourism
Consumers are seeking new experiences and frontiers, driving a desire for bold and uplifting spaces that inspire adventure and spontaneity.
Nordsjo: Paint Colour Trends 2025Embracing New Horizons
Consumers are seeking new experiences and frontiers, driving a desire for bold and uplifting spaces that inspire adventure and spontaneity. 
-
Short Trend Summary
Embedded insurance, sold at the point of sale for other products or services, is gaining traction and transforming distribution channels.
Embedded Insurance Grows- AI-Driven Transformation
- Navigating Global Uncertainty
- Customer Experience
- Insurance Distribution
- Insurtech
- Business & Commerce
- Finance & Money
Embedded insurance, sold at the point of sale for other products or services, is gaining traction and transforming distribution channels.
McKinsey: Global insurance report 2025Embedded Insurance Grows
Embedded insurance, sold at the point of sale for other products or services, is gaining traction and transforming distribution channels. 
-
Short Trend Summary
HR is moving beyond an advisory role to become deeply embedded within business units, actively participating in business solutions and driving people excellence.
Embedded HR Professionals- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- HR Business Partnering
- Organizational Effectiveness
- Strategic Workforce Planning
- Business & Commerce
- The Workplace
HR is moving beyond an advisory role to become deeply embedded within business units, actively participating in business solutions and driving people excellence.
AIHR: HR trends report 2025Embedded HR Professionals
HR is moving beyond an advisory role to become deeply embedded within business units, actively participating in business solutions and driving people excellence. 
