emerging
Curated Old Soul Style
A renewed appreciation for connoisseurship, understated elegance, and handcrafted goods, emphasizing quality and character over flashiness.
Themes
Timeframe
near-term
Categories
Impact areas
Detailed Analysis
The "Old Soul Energy" trend reflects a shift towards curated choices, ethical provenance, and original pieces. "At its heart, this aesthetic attitude channels a lost premium on connoisseurship, understatement, and appreciation of craft." This aesthetic prioritizes depth and quality over overt displays of wealth, reimagining old-fashioned symbols with a modern, inclusive twist. The emphasis is on essence over excess, favoring timeless pieces and handcrafted goods. "The aesthetic puts a premium on quality, care, and particularity—in fashion, interiors, and even food."
Context Signals
Renewed interest in traditional techniques
Focus on ethical provenance and sustainability
Rejection of ostentatious displays of wealth
Edge
This trend could lead to a resurgence of artisanal craftsmanship and a greater appreciation for handcrafted goods.
Brands might leverage this aesthetic to appeal to consumers seeking quality, authenticity, and timeless style.
The focus on curated choices could inspire new platforms and services that connect consumers with unique and ethically sourced products.
