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Short Trend Summary
The shift from "web3" to "onchain" reflects a growing focus on fundamental value and the development of a robust onchain ecosystem.
Onchain Ecosystem Growth- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Decentralized Exchanges (DEXs)
- Decentralized Finance (DeFi)
- Prediction Markets
- Business & Commerce
- Emerging Technology
- Finance & Money
The shift from "web3" to "onchain" reflects a growing focus on fundamental value and the development of a robust onchain ecosystem.
Coinbase: 2025 crypto market outlookOnchain Ecosystem Growth
The shift from "web3" to "onchain" reflects a growing focus on fundamental value and the development of a robust onchain ecosystem.
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Short Trend Summary
Expedia's Travel Shops enable seamless booking of influencer-curated trips, simplifying the travel planning process.
One-Click Trip Booking- Experiences Over Material Goods
- The Power of Community and Connection
- Online travel agencies
- Social Media Marketing
- Travel planning
- Brands & Advertising
- Business & Commerce
- Travel & Tourism
Expedia's Travel Shops enable seamless booking of influencer-curated trips, simplifying the travel planning process.
Expedia: Unpack 25, the trends...One-Click Trip Booking
Expedia's Travel Shops enable seamless booking of influencer-curated trips, simplifying the travel planning process. 
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Short Trend Summary
Entrepreneurs are increasingly embracing open innovation and collaboration through networking, partnerships, and knowledge sharing.
Open Innovation & Collaboration- The Power of Community and Connection
- Values-Driven Consumption
- Business Development
- Knowledge Sharing
- Startup Ecosystem
- Business & Commerce
- Emerging Technology
Entrepreneurs are increasingly embracing open innovation and collaboration through networking, partnerships, and knowledge sharing.
EY: 10 tendencias emprendimiento 2025Open Innovation & Collaboration
Entrepreneurs are increasingly embracing open innovation and collaboration through networking, partnerships, and knowledge sharing. 
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Short Trend Summary
Apple opening its NFC technology to third-party developers will spark intense competition and innovation in the digital wallet market.
Open NFC Fuels Wallet Competition- The Blurring of Physical and Digital Realities
- Banking
- Digital Wallets
- Mobile Payments
- Retail
- Business & Commerce
- Emerging Technology
Apple opening its NFC technology to third-party developers will spark intense competition and innovation in the digital wallet market.
Juniper: Top 10 fintech payments...Open NFC Fuels Wallet Competition
Apple opening its NFC technology to third-party developers will spark intense competition and innovation in the digital wallet market. 
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Short Trend Summary
While big tech prioritizes closed flagship LLMs, open-source models dominate the smaller model landscape.
Open-Source vs. Closed LLMs- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- AI
- LLMs
- Open Source
- Software Development
- Business & Commerce
- Emerging Technology
While big tech prioritizes closed flagship LLMs, open-source models dominate the smaller model landscape.
CB Insights: Tech trends 2025Open-Source vs. Closed LLMs
While big tech prioritizes closed flagship LLMs, open-source models dominate the smaller model landscape. 
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Short Trend Summary
A growing desire for brighter, more positive spaces reflecting optimism and a need for change.
Optimism and Uplifting Spaces- Experiences Over Material Goods
- The Power of Community and Connection
- Commercial
- Education
- Healthcare
- Hospitality
- Residential
- Culture
- The Home
- The Workplace
Dulux: International colour trends 2025Optimism and Uplifting Spaces
A growing desire for brighter, more positive spaces reflecting optimism and a need for change. 
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Short Trend Summary
Consumers favor product placements that seamlessly integrate into creators' content and lives, rejecting forced or disruptive advertising.
Organic Product Placement- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Content creation
- Digital Advertising
- Influencer marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Consumers favor product placements that seamlessly integrate into creators' content and lives, rejecting forced or disruptive advertising.
Sked Social: Trends Report 2025Organic Product Placement
Consumers favor product placements that seamlessly integrate into creators' content and lives, rejecting forced or disruptive advertising. 
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Short Trend Summary
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
OTT Video Streaming Growth- AI-Driven Transformation
- Experiences Over Material Goods
- Navigating Global Uncertainty
- Advertising
- Content creation
- Streaming platforms
- Brands & Advertising
- Business & Commerce
- Entertainment
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD).
PwC: Global entertainment & media...OTT Video Streaming Growth
OTT video revenue is projected to surpass US$200 billion by 2028, driven by the rapid expansion of Advertising Video on Demand (AVOD). 
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Short Trend Summary
Despite persistent barriers, women and older athletes demonstrate resilience and achieve significant progress in their fitness journeys.
Overcoming Fitness Barriers- The Power of Community and Connection
- Values-Driven Consumption
- Age and fitness
- Fitness accessibility
- Gender equality in sports
- Culture
- Health & Wellness
Despite persistent barriers, women and older athletes demonstrate resilience and achieve significant progress in their fitness journeys.
Strava: Year in Sport the...Overcoming Fitness Barriers
Despite persistent barriers, women and older athletes demonstrate resilience and achieve significant progress in their fitness journeys. 
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Short Trend Summary
Luxury brands are recognizing the importance of investing in their people, fostering digital fluency, and building empowering organizational cultures.
People-First Luxury- The Power of Community and Connection
- Values-Driven Consumption
- Employee training
- Innovation
- Organizational Culture
- Talent Management
- Brands & Advertising
- Business & Commerce
- The Workplace
Luxury brands are recognizing the importance of investing in their people, fostering digital fluency, and building empowering organizational cultures.
Accenture: How luxury brands are...People-First Luxury
Luxury brands are recognizing the importance of investing in their people, fostering digital fluency, and building empowering organizational cultures. 
