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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Traditional data centers are struggling to meet the demands of AI, driving innovation in energy efficiency and specialized infrastructure.
Future Data Center Arrival- AI-Driven Transformation
- Values-Driven Consumption
- AI Infrastructure
- Data Centers
- Energy Efficiency
- Renewable Energy
- Business & Commerce
- Emerging Technology
- Global Challenges
Traditional data centers are struggling to meet the demands of AI, driving innovation in energy efficiency and specialized infrastructure.
CB Insights: Tech trends 2025Future Data Center Arrival
Traditional data centers are struggling to meet the demands of AI, driving innovation in energy efficiency and specialized infrastructure.
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Short Trend Summary
Gaming and entertainment are merging into a single cultural ecosystem, creating new opportunities for brand engagement and commerce.
Gaming & Entertainment Convergence- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Advertising
- E-commerce
- Entertainment
- Gaming
- Brands & Advertising
- Digital Platforms
- Entertainment
Gaming and entertainment are merging into a single cultural ecosystem, creating new opportunities for brand engagement and commerce.
Publicis Media: Future FWD 2025Gaming & Entertainment Convergence
Gaming and entertainment are merging into a single cultural ecosystem, creating new opportunities for brand engagement and commerce. 
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Short Trend Summary
Gaming is transcending its traditional boundaries, influencing language, social interaction, and entertainment formats.
Gaming Culture Expansion- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Entertainment
- Language
- Social Interaction
- Culture
- Digital Platforms
- Entertainment
Gaming is transcending its traditional boundaries, influencing language, social interaction, and entertainment formats.
YouTube: Global trends reportGaming Culture Expansion
Gaming is transcending its traditional boundaries, influencing language, social interaction, and entertainment formats. 
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Short Trend Summary
Strava users are increasingly tracking their gear usage, revealing insights into popular brands and models, as well as generational style preferences.
Gear Tracking and Preferences- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Consumer Behavior
- Fitness technology
- Sports apparel industry
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Strava users are increasingly tracking their gear usage, revealing insights into popular brands and models, as well as generational style preferences.
Strava: Year in Sport the...Gear Tracking and Preferences
Strava users are increasingly tracking their gear usage, revealing insights into popular brands and models, as well as generational style preferences. 
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Short Trend Summary
Strava users are increasingly tracking their gear and expressing distinct preferences based on age and activity type.
Gear Tracking and Preferences- The Power of Community and Connection
- Values-Driven Consumption
- Consumer Behavior
- Fitness technology
- Sportswear industry
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Strava users are increasingly tracking their gear and expressing distinct preferences based on age and activity type.
Strava: Year in Sport the...Gear Tracking and Preferences
Strava users are increasingly tracking their gear and expressing distinct preferences based on age and activity type. 
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Short Trend Summary
Generative AI is enabling insurers to reimagine the entire value chain, from sales and distribution to claims and customer service.
Gen AI Reshapes Insurance- AI-Driven Transformation
- Customer service
- Data Analytics
- Insurance Operations
- Business & Commerce
- Data & Privacy
- Emerging Technology
Generative AI is enabling insurers to reimagine the entire value chain, from sales and distribution to claims and customer service.
McKinsey: Global insurance report 2025Gen AI Reshapes Insurance
Generative AI is enabling insurers to reimagine the entire value chain, from sales and distribution to claims and customer service. 
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Short Trend Summary
Gen Z's approach to social issues is complex and nuanced, prioritizing action and impact over ideological labels.
Gen Z Activism Evolves- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand marketing
- Politics
- Social Activism
- Brands & Advertising
- Consumer Attitudes
- Culture
Gen Z's approach to social issues is complex and nuanced, prioritizing action and impact over ideological labels.
PION: Youth trends report 2024Gen Z Activism Evolves
Gen Z's approach to social issues is complex and nuanced, prioritizing action and impact over ideological labels. 
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Short Trend Summary
Gen Z is adopting AI for productivity and self-improvement, despite concerns about its impact on creativity and human connection.
Gen Z Embraces AI Tools- AI-Driven Transformation
- The Power of Community and Connection
- Education
- Employment
- Technology
- Business & Commerce
- Emerging Technology
- Lifestyle
Gen Z is adopting AI for productivity and self-improvement, despite concerns about its impact on creativity and human connection.
PION: Youth trends report 2024Gen Z Embraces AI Tools
Gen Z is adopting AI for productivity and self-improvement, despite concerns about its impact on creativity and human connection. 
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Short Trend Summary
Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.
Gen Z Reshapes Loyalty- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Customer Experience
- Loyalty Programs
- Travel marketing
- Brands & Advertising
- Business & Commerce
- Travel & Tourism
Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs.
Publicis Sapient: Guide to Next...Gen Z Reshapes Loyalty
Gen Z's spontaneous, budget-conscious travel habits are transforming brand loyalty, requiring businesses to adapt to their unique needs. 
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Short Trend Summary
Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand.
GenAI Impacts Outsourcing- AI-Driven Transformation
- Contact centers
- Labor Market
- Outsourcing industry
- Business & Commerce
- Emerging Technology
Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand.
Forrester: Predictions 2025 B2C CXGenAI Impacts Outsourcing
Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand. 
