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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.
Total Video Convergence- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- Entertainment
- Media
- Brands & Advertising
- Business & Commerce
- Entertainment
The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.
Kantar: Marketing trends 2025Total Video Convergence
The lines between broadcast and streaming TV are blurring, requiring marketers to diversify their video strategies.
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Short Trend Summary
The fusion of past aesthetics with futuristic elements, fueled by generative AI, is creating a nostalgic yet innovative trend across various creative fields.
Time Warp: Retrofuturism Revived- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- Cinema
- Design
- Fashion
- Brands & Advertising
- Culture
- Emerging Technology
The fusion of past aesthetics with futuristic elements, fueled by generative AI, is creating a nostalgic yet innovative trend across various creative fields.
Adobe: Creative trends report 2025Time Warp: Retrofuturism Revived
The fusion of past aesthetics with futuristic elements, fueled by generative AI, is creating a nostalgic yet innovative trend across various creative fields. 
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Short Trend Summary
Learning is becoming increasingly entertainment-driven, with platforms like TikTok transforming how information is consumed and shared.
TikTok-ified Education- Experiences Over Material Goods
- The Power of Community and Connection
- Content creation
- Education
- Social Media
- Culture
- Digital Platforms
- Media & Information
Learning is becoming increasingly entertainment-driven, with platforms like TikTok transforming how information is consumed and shared.
Ok Cool: Gatekeeping information is...TikTok-ified Education
Learning is becoming increasingly entertainment-driven, with platforms like TikTok transforming how information is consumed and shared. 
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Short Trend Summary
Despite political pressure, TikTok is predicted to avoid a ban or divestiture in the US in 2025.
TikTok Remains Unbanned- Navigating Global Uncertainty
- The Power of Community and Connection
- Digital Marketing
- Social Media
- US-China relations
- Brands & Advertising
- Cybersecurity
- Government & Politics
Forrester: Predictions 2025 B2C CXTikTok Remains Unbanned
Despite political pressure, TikTok is predicted to avoid a ban or divestiture in the US in 2025. 
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Short Trend Summary
TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics.
TikTok Nonprofit Growth- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Audience Engagement
- Social Media Marketing
- Youth outreach
- Brands & Advertising
- Business & Commerce
- Digital Platforms
TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics.
HubSpot: Nonprofit marketing and fundraising...TikTok Nonprofit Growth
TikTok is experiencing rapid audience growth for nonprofits, offering a unique platform to engage younger demographics. 
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Short Trend Summary
TikTok's dominance as Gen Z's preferred platform makes it a crucial space for brands to build magnetism and engage with this demographic.
TikTok Drives Culture- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Content creation
- Digital Advertising
- Influencer marketing
- Social Media Marketing
- Brands & Advertising
- Culture
- Digital Platforms
TikTok's dominance as Gen Z's preferred platform makes it a crucial space for brands to build magnetism and engage with this demographic.
DCDX: Gen Z's top 25...TikTok Drives Culture
TikTok's dominance as Gen Z's preferred platform makes it a crucial space for brands to build magnetism and engage with this demographic. 
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Short Trend Summary
Gen Z is increasingly using TikTok as their preferred search engine, impacting brand discovery and SEO strategies.
TikTok as Search Engine- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Discovery
- Gen Z
- Search Engine Optimization
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Gen Z is increasingly using TikTok as their preferred search engine, impacting brand discovery and SEO strategies.
Digital Voices: The State of...TikTok as Search Engine
Gen Z is increasingly using TikTok as their preferred search engine, impacting brand discovery and SEO strategies. 
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Short Trend Summary
Hand-produced work and traditional techniques are experiencing a resurgence, with technology serving as a tool to enhance, rather than replace, human creativity.
The Human Toolkit: Craft Resurgence- Authenticity and Transparency Reign Supreme
- The Blurring of Physical and Digital Realities
- Animation
- Design
- Filmmaking
- Illustration
- Production
- Brands & Advertising
- Consumer Attitudes
- Culture
Hand-produced work and traditional techniques are experiencing a resurgence, with technology serving as a tool to enhance, rather than replace, human creativity.
D&AD: Trend reportThe Human Toolkit: Craft Resurgence
Hand-produced work and traditional techniques are experiencing a resurgence, with technology serving as a tool to enhance, rather than replace, human creativity. 
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Short Trend Summary
While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.
Technowonder and Worry- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Data Privacy
- Labor Market
- Technological Development
- Consumer Attitudes
- Data & Privacy
- Emerging Technology
While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs.
Ipsos: Global trends 10th anniversary...Technowonder and Worry
While technology inspires awe and is seen as essential for solving future problems, there's growing concern about its negative impacts, particularly on privacy and jobs. 
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Short Trend Summary
Technology, especially AI and data analytics, is significantly impacting the creative process, both positively and negatively.
Technology Impacts Creative- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Creative Development
- Technology Adoption
- Workflow Efficiency
- Brands & Advertising
- Emerging Technology
Technology, especially AI and data analytics, is significantly impacting the creative process, both positively and negatively.
MMA: The state of creative...Technology Impacts Creative
Technology, especially AI and data analytics, is significantly impacting the creative process, both positively and negatively. 
