Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Cyber fraud is increasing in volume and sophistication globally, undermining trust and impacting individuals, businesses, and organizations.
Global Fraud Surge- AI-Driven Transformation
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Businesses
- Individuals
- Organizations
- Business & Commerce
- Cybersecurity
Cyber fraud is increasing in volume and sophistication globally, undermining trust and impacting individuals, businesses, and organizations.
Microsoft: Digital Defense Report 2024Global Fraud Surge
Cyber fraud is increasing in volume and sophistication globally, undermining trust and impacting individuals, businesses, and organizations.
-
Short Trend Summary
Rapid global changes, including technological advancements, environmental concerns, and demographic shifts, are forcing a reevaluation of traditional norms and values.
Globe: Tradition in Transition- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Values-Driven Consumption
- Economic policies and regulations
- Healthcare and wellness
- Sustainability Initiatives
- Technological innovation
- Brands & Advertising
- Consumer Attitudes
- Global Challenges
Rapid global changes, including technological advancements, environmental concerns, and demographic shifts, are forcing a reevaluation of traditional norms and values.
Mintel: 2025 global consumer trendsGlobe: Tradition in Transition
Rapid global changes, including technological advancements, environmental concerns, and demographic shifts, are forcing a reevaluation of traditional norms and values. 
-
Short Trend Summary
Increasing GPS disruptions are driving the development of alternative positioning, navigation, and timing (AltPNT) systems.
GPS-Less Navigation- AI-Driven Transformation
- Navigating Global Uncertainty
- Aerospace
- Autonomous Vehicles
- Defense
- Logistics
- Cybersecurity
- Emerging Technology
- Government & Politics
Increasing GPS disruptions are driving the development of alternative positioning, navigation, and timing (AltPNT) systems.
CB Insights: Game changers 2025GPS-Less Navigation
Increasing GPS disruptions are driving the development of alternative positioning, navigation, and timing (AltPNT) systems. 
-
Short Trend Summary
The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings.
Health and Wellness Expansion- The Power of Community and Connection
- Values-Driven Consumption
- Beauty
- Healthcare
- Retail
- Business & Commerce
- Consumer Attitudes
- Health & Wellness
The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings.
Publicis Sapient: Guide to Next...Health and Wellness Expansion
The health and wellness trend is growing, particularly among Gen Z, driving demand for related products and services, including mental wellness offerings. 
-
Short Trend Summary
Consumers prioritize longevity and proactive wellness, seeking preventative solutions and personalized products to optimize health throughout their lives.
Healthspan Plans- AI-Driven Transformation
- Values-Driven Consumption
- Consumer Health
- Food and beverage
- Technology
- Wellness
- Consumer Attitudes
- Health & Wellness
Consumers prioritize longevity and proactive wellness, seeking preventative solutions and personalized products to optimize health throughout their lives.
Euromonitor: Top global consumer trends...Healthspan Plans
Consumers prioritize longevity and proactive wellness, seeking preventative solutions and personalized products to optimize health throughout their lives. 
-
Short Trend Summary
Specific industrial metaverse use cases, like R&D innovation and manufacturing process planning, are seeing high adoption rates due to their immediate value and broad applicability.
High-Impact Use Case Adoption- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Employee Safety
- Manufacturing
- Operations
- R&D
- Business & Commerce
- Emerging Technology
Specific industrial metaverse use cases, like R&D innovation and manufacturing process planning, are seeing high adoption rates due to their immediate value and broad applicability.
Siemens: Industrial Metaverse Research StudyHigh-Impact Use Case Adoption
Specific industrial metaverse use cases, like R&D innovation and manufacturing process planning, are seeing high adoption rates due to their immediate value and broad applicability. 
-
Short Trend Summary
The availability of home entertainment options, such as streaming services, is influencing consumer spending on out-of-home entertainment.
Home Entertainment Growth- Experiences Over Material Goods
- Navigating Global Uncertainty
- Entertainment
- Media
- Streaming Services
- Consumer Attitudes
- Entertainment
The availability of home entertainment options, such as streaming services, is influencing consumer spending on out-of-home entertainment.
AlixPartners: 2025 global consumer outlookHome Entertainment Growth
The availability of home entertainment options, such as streaming services, is influencing consumer spending on out-of-home entertainment. 
-
Short Trend Summary
The concept of 'home' is evolving beyond traditional ideals, emphasizing individuality, comfort, and adaptability in the face of economic and social changes.
Home Under Construction- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Home improvement
- Interior Design
- Real estate
- Smart home technology
- Brands & Advertising
- Consumer Attitudes
- The Home
The concept of 'home' is evolving beyond traditional ideals, emphasizing individuality, comfort, and adaptability in the face of economic and social changes.
Mintel: 2025 global consumer trendsHome Under Construction
The concept of 'home' is evolving beyond traditional ideals, emphasizing individuality, comfort, and adaptability in the face of economic and social changes. 
-
Short Trend Summary
HR needs to embrace digital technologies to enhance the employee experience, improve efficiency, and become a strategic business partner.
HR Digital Transformation- AI-Driven Transformation
- Employee Experience
- HR processes
- HR's strategic role
- Business & Commerce
- Emerging Technology
- The Workplace
HR needs to embrace digital technologies to enhance the employee experience, improve efficiency, and become a strategic business partner.
Mercer: HR trends for 2025HR Digital Transformation
HR needs to embrace digital technologies to enhance the employee experience, improve efficiency, and become a strategic business partner. 
-
Short Trend Summary
While HR is expected to lead organizational AI transformation, its own AI adoption lags, hindering its potential to maximize efficiency and effectiveness.
HR’s AI Paradox- AI-Driven Transformation
- Human resources
- Organizational Efficiency
- Technology Adoption
- Business & Commerce
- Emerging Technology
- The Workplace
While HR is expected to lead organizational AI transformation, its own AI adoption lags, hindering its potential to maximize efficiency and effectiveness.
AIHR: HR trends report 2025HR’s AI Paradox
While HR is expected to lead organizational AI transformation, its own AI adoption lags, hindering its potential to maximize efficiency and effectiveness. 
