current
Globe: Tradition in Transition
Rapid global changes, including technological advancements, environmental concerns, and demographic shifts, are forcing a reevaluation of traditional norms and values.
Themes
Timeframe
long-term
Subcategories
Detailed Analysis
Consumers are grappling with the impact of rapid transformations across various domains, from climate change and AI to health and demographics. "Brands must be acutely aware of the evolving consumer sentiment that swings between moral values and basic needs." This necessitates a shift in consumer expectations and brand strategies, with a growing emphasis on transparency, sustainability, and adaptability. The report highlights the need for brands to address immediate consumer needs while also considering long-term implications of these global changes.
Context Signals
Growing awareness of climate change and its impact
Rapid advancements in AI and automation
Ageing populations and changing healthcare needs
Edge
Increased focus on proactive and preventative healthcare
Development of ethical AI and data privacy regulations
Emergence of new business models addressing sustainability and social impact
