Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Individuals are actively seeking meaningful connections and building communities, both online and offline, driven by a need for belonging and support in a changing world.
Community: Linked Lives- The Power of Community and Connection
- Values-Driven Consumption
- Brand marketing and engagement
- Community Building Initiatives
- Shared experiences and events
- Social Media Platforms
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Individuals are actively seeking meaningful connections and building communities, both online and offline, driven by a need for belonging and support in a changing world.
Mintel: 2025 global consumer trendsCommunity: Linked Lives
Individuals are actively seeking meaningful connections and building communities, both online and offline, driven by a need for belonging and support in a changing world.
-
Short Trend Summary
Rapid global changes, including technological advancements, environmental concerns, and demographic shifts, are forcing a reevaluation of traditional norms and values.
Globe: Tradition in Transition- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Values-Driven Consumption
- Economic policies and regulations
- Healthcare and wellness
- Sustainability Initiatives
- Technological innovation
- Brands & Advertising
- Consumer Attitudes
- Global Challenges
Rapid global changes, including technological advancements, environmental concerns, and demographic shifts, are forcing a reevaluation of traditional norms and values.
Mintel: 2025 global consumer trendsGlobe: Tradition in Transition
Rapid global changes, including technological advancements, environmental concerns, and demographic shifts, are forcing a reevaluation of traditional norms and values. 
-
Short Trend Summary
Marketing creativity's importance is dramatically increasing, driven by technological advancements and media ecosystem changes.
Creative Importance Surge- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Blurring of Physical and Digital Realities
- Advertising
- Marketing
- Media
- Brands & Advertising
- Business & Commerce
Marketing creativity's importance is dramatically increasing, driven by technological advancements and media ecosystem changes.
MMA: The state of creative...Creative Importance Surge
Marketing creativity's importance is dramatically increasing, driven by technological advancements and media ecosystem changes. 
-
Short Trend Summary
While crucial, the creative process is becoming more complex, hindering marketers' ability to achieve desired outcomes.
Creative Process Complexity- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Creative Agencies
- Marketing Operations
- Workflow Management
- Brands & Advertising
- Business & Commerce
While crucial, the creative process is becoming more complex, hindering marketers' ability to achieve desired outcomes.
MMA: The state of creative...Creative Process Complexity
While crucial, the creative process is becoming more complex, hindering marketers' ability to achieve desired outcomes. 
-
Short Trend Summary
Marketers are increasingly bringing creative functions in-house, seeking greater control, transparency, and cost efficiency.
Creative In-Housing Growth- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Creative Agencies
- In-House Creative Teams
- Talent Acquisition
- Brands & Advertising
- Business & Commerce
Marketers are increasingly bringing creative functions in-house, seeking greater control, transparency, and cost efficiency.
MMA: The state of creative...Creative In-Housing Growth
Marketers are increasingly bringing creative functions in-house, seeking greater control, transparency, and cost efficiency. 
-
Short Trend Summary
Technology, especially AI and data analytics, is significantly impacting the creative process, both positively and negatively.
Technology Impacts Creative- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Creative Development
- Technology Adoption
- Workflow Efficiency
- Brands & Advertising
- Emerging Technology
Technology, especially AI and data analytics, is significantly impacting the creative process, both positively and negatively.
MMA: The state of creative...Technology Impacts Creative
Technology, especially AI and data analytics, is significantly impacting the creative process, both positively and negatively. 
-
Short Trend Summary
A movement to reclaim the internet from commercialization and algorithmic control, fostering authentic connection and diverse communities.
Rewilding the Web- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Content creation
- Digital Marketing
- online communities
- Social Media
- Culture
- Digital Platforms
A movement to reclaim the internet from commercialization and algorithmic control, fostering authentic connection and diverse communities.
Mørning: The age of relevanceRewilding the Web
A movement to reclaim the internet from commercialization and algorithmic control, fostering authentic connection and diverse communities. 
-
Short Trend Summary
Users are seeking refuge from the overwhelming nature of mainstream social media in smaller, more intimate online communities.
Cosy Web Emergence- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- digital communication
- online communities
- Social Media Marketing
- Consumer Attitudes
- Digital Platforms
Users are seeking refuge from the overwhelming nature of mainstream social media in smaller, more intimate online communities.
Mørning: The age of relevanceCosy Web Emergence
Users are seeking refuge from the overwhelming nature of mainstream social media in smaller, more intimate online communities. 
-
Short Trend Summary
Cyber fraud is increasing in volume and sophistication globally, undermining trust and impacting individuals, businesses, and organizations.
Global Fraud Surge- AI-Driven Transformation
- Navigating Global Uncertainty
- The Blurring of Physical and Digital Realities
- Businesses
- Individuals
- Organizations
- Business & Commerce
- Cybersecurity
Cyber fraud is increasing in volume and sophistication globally, undermining trust and impacting individuals, businesses, and organizations.
Microsoft: Digital Defense Report 2024Global Fraud Surge
Cyber fraud is increasing in volume and sophistication globally, undermining trust and impacting individuals, businesses, and organizations. 
-
Short Trend Summary
Distributed denial of service (DDoS) attacks are evolving, with a shift towards more stealthy application-layer attacks and the emergence of new threats like loop attacks.
Evolving DDoS Attacks- AI-Driven Transformation
- Navigating Global Uncertainty
- Network infrastructure
- Online services
- Web applications
- Business & Commerce
- Cybersecurity
Distributed denial of service (DDoS) attacks are evolving, with a shift towards more stealthy application-layer attacks and the emergence of new threats like loop attacks.
Microsoft: Digital Defense Report 2024Evolving DDoS Attacks
Distributed denial of service (DDoS) attacks are evolving, with a shift towards more stealthy application-layer attacks and the emergence of new threats like loop attacks. 
