Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
The focus is shifting from large language models (LLMs) to a more diverse set of AI models, including smaller, specialized models, multimodal models, and agentic AI.
Diversified AI Models- AI-Driven Transformation
- All sectors
- Business & Commerce
- Emerging Technology
The focus is shifting from large language models (LLMs) to a more diverse set of AI models, including smaller, specialized models, multimodal models, and agentic AI.
Deloitte: Tech trends 2025Diversified AI Models
The focus is shifting from large language models (LLMs) to a more diverse set of AI models, including smaller, specialized models, multimodal models, and agentic…
-
Short Trend Summary
IT departments are shifting from leading digital transformation to spearheading AI transformation, redefining their roles, responsibilities, and investment priorities.
AI-Driven IT Transformation- AI-Driven Transformation
- Cloud FinOps
- Cybersecurity
- IT departments
- Software Development
- Business & Commerce
- Emerging Technology
- The Workplace
IT departments are shifting from leading digital transformation to spearheading AI transformation, redefining their roles, responsibilities, and investment priorities.
Deloitte: Tech trends 2025AI-Driven IT Transformation
IT departments are shifting from leading digital transformation to spearheading AI transformation, redefining their roles, responsibilities, and investment priorities. 
-
Short Trend Summary
AI is transforming core enterprise systems, enabling new ways of working, automating tasks, and challenging the traditional single source of truth model.
AI-Powered Core Modernization- AI-Driven Transformation
- Core business processes
- Data Governance
- Enterprise resource planning (ERP)
- Business & Commerce
- Data & Privacy
- Emerging Technology
AI is transforming core enterprise systems, enabling new ways of working, automating tasks, and challenging the traditional single source of truth model.
Deloitte: Tech trends 2025AI-Powered Core Modernization
AI is transforming core enterprise systems, enabling new ways of working, automating tasks, and challenging the traditional single source of truth model. 
-
Short Trend Summary
Generative AI is moving beyond chatbots and becoming integrated into everyday services, impacting how people interact with technology and brands.
AI Powered Daily Life- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Accessibility
- Consumer Technology
- Digital Services
- Education
- Entertainment
- Brands & Advertising
- Business & Commerce
- Emerging Technology
Generative AI is moving beyond chatbots and becoming integrated into everyday services, impacting how people interact with technology and brands.
Dentsu: The year of impact...AI Powered Daily Life
Generative AI is moving beyond chatbots and becoming integrated into everyday services, impacting how people interact with technology and brands. 
-
Short Trend Summary
AI is transforming the media landscape, becoming a cornerstone of the media toolkit across the entire value chain.
Augmented Media Toolkit- AI-Driven Transformation
- Advertising
- Campaign Optimization
- Data Analytics
- Marketing
- Media Planning
- Brands & Advertising
- Emerging Technology
- Media & Information
AI is transforming the media landscape, becoming a cornerstone of the media toolkit across the entire value chain.
Dentsu: The year of impact...Augmented Media Toolkit
AI is transforming the media landscape, becoming a cornerstone of the media toolkit across the entire value chain. 
-
Short Trend Summary
AI is creating more micro-moments for personalized brand experiences, requiring brands to maximize one-to-one interactions.
Million Micro-Moments- AI-Driven Transformation
- Experiences Over Material Goods
- Brand Loyalty
- Customer Experience
- Customer service
- Messaging Platforms
- Personalized Marketing
- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
AI is creating more micro-moments for personalized brand experiences, requiring brands to maximize one-to-one interactions.
Dentsu: The year of impact...Million Micro-Moments
AI is creating more micro-moments for personalized brand experiences, requiring brands to maximize one-to-one interactions. 
-
Short Trend Summary
Connected TV is gaining momentum, with increased investment in live content and sophisticated advertising capabilities.
Connected TV Scales- Experiences Over Material Goods
- The Power of Community and Connection
- Advertising
- Brand Storytelling
- Live Sports
- Streaming Services
- Video Content
- Brands & Advertising
- Digital Platforms
- Entertainment
Connected TV is gaining momentum, with increased investment in live content and sophisticated advertising capabilities.
Dentsu: The year of impact...Connected TV Scales
Connected TV is gaining momentum, with increased investment in live content and sophisticated advertising capabilities. 
-
Short Trend Summary
Algorithm availability is becoming crucial for brands, requiring a shift towards algorithm-based content and planning.
Algorithmic Planning Pivot- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Algorithm-based Advertising
- Content Optimization
- Creative and Media Integration
- Marketing Strategy
- Media Planning
- Brands & Advertising
- Business & Commerce
- Emerging Technology
Algorithm availability is becoming crucial for brands, requiring a shift towards algorithm-based content and planning.
Dentsu: The year of impact...Algorithmic Planning Pivot
Algorithm availability is becoming crucial for brands, requiring a shift towards algorithm-based content and planning. 
-
Short Trend Summary
Retailers are investing heavily in media capabilities, transforming their advertising businesses into significant growth ventures.
Retail Media Reshapes- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- E-commerce
- Media Buying
- Retail
- Shopper Data
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retailers are investing heavily in media capabilities, transforming their advertising businesses into significant growth ventures.
Dentsu: The year of impact...Retail Media Reshapes
Retailers are investing heavily in media capabilities, transforming their advertising businesses into significant growth ventures. 
-
Short Trend Summary
A higher quality programmatic supply chain is essential for effective advertising, focusing on sustainability, transparency, and trust.
Better Supply Chain- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Advertising
- Brand Safety
- Media Measurement
- Programmatic Media
- Sustainability
- Brands & Advertising
- Business & Commerce
- Sustainability
A higher quality programmatic supply chain is essential for effective advertising, focusing on sustainability, transparency, and trust.
Dentsu: The year of impact...Better Supply Chain
A higher quality programmatic supply chain is essential for effective advertising, focusing on sustainability, transparency, and trust. 
