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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
AI agents autonomously make decisions and take actions to achieve specific goals, impacting productivity and customer experiences.
Agentic AI Automation- AI-Driven Transformation
- Automation
- Customer service
- Project Management
- Business & Commerce
- Emerging Technology
AI agents autonomously make decisions and take actions to achieve specific goals, impacting productivity and customer experiences.
Gartner: 2025 top tech trendsAgentic AI Automation
AI agents autonomously make decisions and take actions to achieve specific goals, impacting productivity and customer experiences.
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Short Trend Summary
Platforms for managing and controlling AI systems to ensure responsible and ethical use, fostering trust and compliance.
AI Governance Platforms- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- AI Ethics
- Regulatory Compliance
- Risk management
- Business & Commerce
- Data & Privacy
- Emerging Technology
Platforms for managing and controlling AI systems to ensure responsible and ethical use, fostering trust and compliance.
Gartner: 2025 top tech trendsAI Governance Platforms
Platforms for managing and controlling AI systems to ensure responsible and ethical use, fostering trust and compliance. 
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Short Trend Summary
Streaming platforms are investing in live content and advertising solutions, offering brands new ways to scale storytelling.
Connected TV Scales Stories- Experiences Over Material Goods
- The Power of Community and Connection
- Brand Storytelling
- Sports Broadcasting
- Streaming Advertising
- Brands & Advertising
- Digital Platforms
- Entertainment
Streaming platforms are investing in live content and advertising solutions, offering brands new ways to scale storytelling.
Dentsu: The year of impact...Connected TV Scales Stories
Streaming platforms are investing in live content and advertising solutions, offering brands new ways to scale storytelling. 
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Short Trend Summary
Algorithm availability is becoming crucial for brands, impacting how stories reach audiences and drive business outcomes.
Algorithmic Media Planning- AI-Driven Transformation
- Audience Targeting
- Campaign Automation
- Media Planning
- Brands & Advertising
- Business & Commerce
- Emerging Technology
Algorithm availability is becoming crucial for brands, impacting how stories reach audiences and drive business outcomes.
Dentsu: The year of impact...Algorithmic Media Planning
Algorithm availability is becoming crucial for brands, impacting how stories reach audiences and drive business outcomes. 
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Short Trend Summary
Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures.
Retail Reshapes Media- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- E-commerce
- Media Buying
- Retail Advertising
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures.
Dentsu: The year of impact...Retail Reshapes Media
Retailers are investing in media capabilities, transforming their advertising businesses into ambitious growth ventures. 
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Short Trend Summary
A higher quality programmatic supply chain is crucial for effective advertising, focusing on sustainability, transparency, and trust.
Better Programmatic Supply Chain- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Brand Safety
- Programmatic Advertising
- Sustainability
- Brands & Advertising
- Business & Commerce
A higher quality programmatic supply chain is crucial for effective advertising, focusing on sustainability, transparency, and trust.
Dentsu: The year of impact...Better Programmatic Supply Chain
A higher quality programmatic supply chain is crucial for effective advertising, focusing on sustainability, transparency, and trust. 
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Short Trend Summary
AI is transforming core enterprise systems, enabling new ways of working, automating tasks, and challenging the traditional single source of truth model.
AI-Powered Core Modernization- AI-Driven Transformation
- Core business processes
- Data Governance
- Enterprise resource planning (ERP)
- Business & Commerce
- Data & Privacy
- Emerging Technology
AI is transforming core enterprise systems, enabling new ways of working, automating tasks, and challenging the traditional single source of truth model.
Deloitte: Tech trends 2025AI-Powered Core Modernization
AI is transforming core enterprise systems, enabling new ways of working, automating tasks, and challenging the traditional single source of truth model. 
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Short Trend Summary
Generative AI is moving beyond chatbots and becoming integrated into everyday services, impacting how people interact with technology and brands.
AI Powered Daily Life- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Accessibility
- Consumer Technology
- Digital Services
- Education
- Entertainment
- Brands & Advertising
- Business & Commerce
- Emerging Technology
Generative AI is moving beyond chatbots and becoming integrated into everyday services, impacting how people interact with technology and brands.
Dentsu: The year of impact...AI Powered Daily Life
Generative AI is moving beyond chatbots and becoming integrated into everyday services, impacting how people interact with technology and brands. 
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Short Trend Summary
AI is transforming the media landscape, becoming a cornerstone of the media toolkit across the entire value chain.
Augmented Media Toolkit- AI-Driven Transformation
- Advertising
- Campaign Optimization
- Data Analytics
- Marketing
- Media Planning
- Brands & Advertising
- Emerging Technology
- Media & Information
AI is transforming the media landscape, becoming a cornerstone of the media toolkit across the entire value chain.
Dentsu: The year of impact...Augmented Media Toolkit
AI is transforming the media landscape, becoming a cornerstone of the media toolkit across the entire value chain. 
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Short Trend Summary
AI is creating more micro-moments for personalized brand experiences, requiring brands to maximize one-to-one interactions.
Million Micro-Moments- AI-Driven Transformation
- Experiences Over Material Goods
- Brand Loyalty
- Customer Experience
- Customer service
- Messaging Platforms
- Personalized Marketing
- Brands & Advertising
- Consumer Attitudes
- Emerging Technology
AI is creating more micro-moments for personalized brand experiences, requiring brands to maximize one-to-one interactions.
Dentsu: The year of impact...Million Micro-Moments
AI is creating more micro-moments for personalized brand experiences, requiring brands to maximize one-to-one interactions. 
