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Short Trend Summary
Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand.
GenAI Impacts Outsourcing- AI-Driven Transformation
- Contact centers
- Labor Market
- Outsourcing industry
- Business & Commerce
- Emerging Technology
Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand.
Forrester: Predictions 2025 B2C CXGenAI Impacts Outsourcing
Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand.
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Short Trend Summary
Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.
Creative Agency Restructuring- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Creative Agencies
- Marketing Campaigns
- Brands & Advertising
- Business & Commerce
Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.
Forrester: Predictions 2025 B2C CXCreative Agency Restructuring
Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation. 
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Short Trend Summary
Despite political pressure, TikTok is predicted to avoid a ban or divestiture in the US in 2025.
TikTok Remains Unbanned- Navigating Global Uncertainty
- The Power of Community and Connection
- Digital Marketing
- Social Media
- US-China relations
- Brands & Advertising
- Cybersecurity
- Government & Politics
Forrester: Predictions 2025 B2C CXTikTok Remains Unbanned
Despite political pressure, TikTok is predicted to avoid a ban or divestiture in the US in 2025. 
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Short Trend Summary
The increasing complexity of IT landscapes, exacerbated by AI adoption, will drive a surge in technical debt, leading to tripled adoption of AIOps platforms.
AI-Driven Tech Debt Reduction- AI-Driven Transformation
- AI Adoption
- IT Operations
- Software Development
- Business & Commerce
- Emerging Technology
The increasing complexity of IT landscapes, exacerbated by AI adoption, will drive a surge in technical debt, leading to tripled adoption of AIOps platforms.
Forrester: Predictions 2025 tech securityAI-Driven Tech Debt Reduction
The increasing complexity of IT landscapes, exacerbated by AI adoption, will drive a surge in technical debt, leading to tripled adoption of AIOps platforms. 
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Short Trend Summary
Despite early successes, realizing ROI from AI investments is taking longer than anticipated, leading to a shift towards pragmatic, long-term strategies.
Pragmatic AI ROI Focus- AI-Driven Transformation
- AI Investment
- Business Strategy
- Financial Planning
- Business & Commerce
- Emerging Technology
Despite early successes, realizing ROI from AI investments is taking longer than anticipated, leading to a shift towards pragmatic, long-term strategies.
Forrester: Predictions 2025 tech securityPragmatic AI ROI Focus
Despite early successes, realizing ROI from AI investments is taking longer than anticipated, leading to a shift towards pragmatic, long-term strategies. 
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Short Trend Summary
The EU will begin enforcing the EU AI Act, leading to the first fine for a generative AI provider for violating the act's provisions.
EU AI Act Enforcement- AI-Driven Transformation
- Navigating Global Uncertainty
- AI Regulation
- Data Privacy
- Generative AI
- Cybersecurity
- Emerging Technology
- Government & Politics
The EU will begin enforcing the EU AI Act, leading to the first fine for a generative AI provider for violating the act's provisions.
Forrester: Predictions 2025 tech securityEU AI Act Enforcement
The EU will begin enforcing the EU AI Act, leading to the first fine for a generative AI provider for violating the act's provisions. 
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Short Trend Summary
Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape.
Partnership Gold Rush- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Content Licensing
- Generative AI
- Media Consumption
- Platform Partnerships
- Streaming Services
- Business & Commerce
- Digital Platforms
- Emerging Technology
Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape.
Dentsu: The year of impact...Partnership Gold Rush
Platforms are forging partnerships and licensing deals to secure high-quality content and retain users in the competitive streaming and AI landscape. 
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Short Trend Summary
Generative AI is moving beyond chatbots, integrating into everyday services and impacting mainstream audiences.
AI Powered Daily Life- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Accessibility
- Content Consumption
- Education
- Brands & Advertising
- Digital Platforms
- Emerging Technology
Generative AI is moving beyond chatbots, integrating into everyday services and impacting mainstream audiences.
Dentsu: The year of impact...AI Powered Daily Life
Generative AI is moving beyond chatbots, integrating into everyday services and impacting mainstream audiences. 
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Short Trend Summary
AI is transforming the media landscape, becoming a cornerstone of the media toolkit across the value chain.
Augmented Media Toolkit- AI-Driven Transformation
- Budgeting
- Campaign Optimization
- Media Planning
- Brands & Advertising
- Emerging Technology
- Media & Information
AI is transforming the media landscape, becoming a cornerstone of the media toolkit across the value chain.
Dentsu: The year of impact...Augmented Media Toolkit
AI is transforming the media landscape, becoming a cornerstone of the media toolkit across the value chain. 
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Short Trend Summary
AI is creating more micro-moments for personalized, one-to-one brand experiences, impacting consumer relationships.
Million Media Micro-Moments- AI-Driven Transformation
- Experiences Over Material Goods
- Brand Loyalty
- Customer service
- Personalized Marketing
- Brands & Advertising
- Business & Commerce
- Emerging Technology
AI is creating more micro-moments for personalized, one-to-one brand experiences, impacting consumer relationships.
Dentsu: The year of impact...Million Media Micro-Moments
AI is creating more micro-moments for personalized, one-to-one brand experiences, impacting consumer relationships. 
