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Short Trend Summary
Consumers are increasingly drawn to brands that prioritize ethical sourcing, sustainability, and social responsibility, demanding transparency and accountability.
Ethical and Sustainable Marketing- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Brand Reputation
- Consumer Behavior
- Supply Chain Management
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
- Sustainability
Consumers are increasingly drawn to brands that prioritize ethical sourcing, sustainability, and social responsibility, demanding transparency and accountability.
Aeroplane 2025: Branding trends reportEthical and Sustainable Marketing
Consumers are increasingly drawn to brands that prioritize ethical sourcing, sustainability, and social responsibility, demanding transparency and accountability.
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Short Trend Summary
Brands are shifting away from celebrity endorsements towards authentic influencer collaborations that prioritize relatability, shared values, and genuine connections.
Authentic Influencer Marketing- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Consumer Engagement
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
Brands are shifting away from celebrity endorsements towards authentic influencer collaborations that prioritize relatability, shared values, and genuine connections.
Aeroplane 2025: Branding trends reportAuthentic Influencer Marketing
Brands are shifting away from celebrity endorsements towards authentic influencer collaborations that prioritize relatability, shared values, and genuine connections. 
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Short Trend Summary
Audio consumption remains strong, with listeners engaging with multiple formats, including music, podcasts, and audiobooks.
Audio Consumption Diversification- AI-Driven Transformation
- The Power of Community and Connection
- Audiobooks
- Music
- Podcasts
- Emerging Technology
- Entertainment
- Finance & Money
Audio consumption remains strong, with listeners engaging with multiple formats, including music, podcasts, and audiobooks.
Activate Consulting: Technology and media...Audio Consumption Diversification
Audio consumption remains strong, with listeners engaging with multiple formats, including music, podcasts, and audiobooks. 
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Short Trend Summary
Increased longevity and co-existence of multiple generations are driving a trend towards intergenerational travel and activities.
Embracing Generational Legacy- Experiences Over Material Goods
- The Power of Community and Connection
- Family Dynamics
- Hospitality
- Travel
- Workplace
- Family
- Travel & Tourism
Increased longevity and co-existence of multiple generations are driving a trend towards intergenerational travel and activities.
Accor: The new quality of...Embracing Generational Legacy
Increased longevity and co-existence of multiple generations are driving a trend towards intergenerational travel and activities. 
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Short Trend Summary
Consumers are increasingly multi-tasking while using technology and media, driving growth in overall engagement.
Multi-Tasking Media Consumption- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Advertising
- Media
- Technology
- Consumer Attitudes
- Digital Platforms
- Media & Information
Consumers are increasingly multi-tasking while using technology and media, driving growth in overall engagement.
Activate Consulting: Technology and media...Multi-Tasking Media Consumption
Consumers are increasingly multi-tasking while using technology and media, driving growth in overall engagement. 
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Short Trend Summary
Global eCommerce is experiencing massive growth, with both established players and emerging trends shaping the market.
eCommerce Growth and Transformation- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Advertising
- eCommerce Platforms
- Retail
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
Global eCommerce is experiencing massive growth, with both established players and emerging trends shaping the market.
Activate Consulting: Technology and media...eCommerce Growth and Transformation
Global eCommerce is experiencing massive growth, with both established players and emerging trends shaping the market. 
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Short Trend Summary
Mobile gaming continues to drive the majority of video game revenue growth, with the global gamer population expanding.
Mobile Gaming Dominance- Experiences Over Material Goods
- The Power of Community and Connection
- Esports
- Gaming
- Mobile Technology
- Business & Commerce
- Entertainment
Mobile gaming continues to drive the majority of video game revenue growth, with the global gamer population expanding.
Activate Consulting: Technology and media...Mobile Gaming Dominance
Mobile gaming continues to drive the majority of video game revenue growth, with the global gamer population expanding. 
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Short Trend Summary
The streaming video landscape is evolving, with mergers, price increases, and the rise of free ad-supported services.
Streaming Video Evolution- Navigating Global Uncertainty
- Values-Driven Consumption
- Advertising
- Streaming Services
- Television
- Business & Commerce
- Entertainment
The streaming video landscape is evolving, with mergers, price increases, and the rise of free ad-supported services.
Activate Consulting: Technology and media...Streaming Video Evolution
The streaming video landscape is evolving, with mergers, price increases, and the rise of free ad-supported services. 
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Short Trend Summary
Sports media is shifting towards streaming, driven by changing viewer habits, rights acquisitions, and the growth of sports betting.
Sports Media Transformation- AI-Driven Transformation
- The Power of Community and Connection
- Betting
- Sports
- Streaming
- Business & Commerce
- Entertainment
- Media & Information
Sports media is shifting towards streaming, driven by changing viewer habits, rights acquisitions, and the growth of sports betting.
Activate Consulting: Technology and media...Sports Media Transformation
Sports media is shifting towards streaming, driven by changing viewer habits, rights acquisitions, and the growth of sports betting. 
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Short Trend Summary
Consumer demand for live events and experiences is growing, driving investment in new venues and technologies.
Live Events Experience Enhancement- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Exhibitions
- Live Events
- Music
- Sports
- Business & Commerce
- Entertainment
Consumer demand for live events and experiences is growing, driving investment in new venues and technologies.
Activate Consulting: Technology and media...Live Events Experience Enhancement
Consumer demand for live events and experiences is growing, driving investment in new venues and technologies. 
