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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Food and beverage experiences are moving beyond taste, incorporating a wider range of sensory elements to enhance enjoyment and create memorable occasions.
Multisensory Eating- Experiences Over Material Goods
- The Power of Community and Connection
- Food & Beverage
- Product Development
- Restaurants
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Food and beverage experiences are moving beyond taste, incorporating a wider range of sensory elements to enhance enjoyment and create memorable occasions.
Nourish: 2025 food agriculture trend...Multisensory Eating
Food and beverage experiences are moving beyond taste, incorporating a wider range of sensory elements to enhance enjoyment and create memorable occasions.
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Short Trend Summary
With the rising cost of dining out, consumers are seeking ways to recreate restaurant-quality experiences at home, driving demand for premium ingredients and convenient meal solutions.
Elevated At-Home Dining- Experiences Over Material Goods
- Values-Driven Consumption
- Food & Beverage
- Grocery Retail
- Restaurants
- Business & Commerce
- Consumer Attitudes
- Food & Drink
With the rising cost of dining out, consumers are seeking ways to recreate restaurant-quality experiences at home, driving demand for premium ingredients and convenient meal solutions.
Nourish: 2025 food agriculture trend...Elevated At-Home Dining
With the rising cost of dining out, consumers are seeking ways to recreate restaurant-quality experiences at home, driving demand for premium ingredients and convenient meal… 
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Short Trend Summary
The plant-based protein category is undergoing a transformation, moving beyond faux meats and embracing blended proteins and a focus on taste and value.
Plant-Based Reimagination- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Consumer Products
- Food & Beverage
- Retail
- Business & Commerce
- Consumer Attitudes
- Food & Drink
The plant-based protein category is undergoing a transformation, moving beyond faux meats and embracing blended proteins and a focus on taste and value.
Nourish: 2025 food agriculture trend...Plant-Based Reimagination
The plant-based protein category is undergoing a transformation, moving beyond faux meats and embracing blended proteins and a focus on taste and value. 
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Short Trend Summary
Convenience stores are evolving beyond their traditional role, offering fresh food, premium beverages, and enhanced in-store experiences to cater to changing consumer needs.
C-Store Reinvention- Experiences Over Material Goods
- Values-Driven Consumption
- Consumer Behavior
- Food & Beverage
- Retail
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Convenience stores are evolving beyond their traditional role, offering fresh food, premium beverages, and enhanced in-store experiences to cater to changing consumer needs.
Nourish: 2025 food agriculture trend...C-Store Reinvention
Convenience stores are evolving beyond their traditional role, offering fresh food, premium beverages, and enhanced in-store experiences to cater to changing consumer needs. 
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Short Trend Summary
Consumers are expressing concerns about data privacy and trust with AI, impacting the adoption of AI-powered technologies and services.
Cautious AI Adoption- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- AI development
- Customer service
- Data Privacy
- Consumer Attitudes
- Data & Privacy
- Emerging Technology
Consumers are expressing concerns about data privacy and trust with AI, impacting the adoption of AI-powered technologies and services.
Nielsen: Guide to 2025 mid-year...Cautious AI Adoption
Consumers are expressing concerns about data privacy and trust with AI, impacting the adoption of AI-powered technologies and services. 
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Short Trend Summary
The rise of GLP-1 medications is influencing consumer behavior, spending patterns, and lifestyle choices related to health and wellness.
GLP-1 Lifestyle Impact- Experiences Over Material Goods
- Values-Driven Consumption
- Food and beverage
- Health and Wellness
- Pharmaceutical
- Business & Commerce
- Consumer Attitudes
- Health & Wellness
The rise of GLP-1 medications is influencing consumer behavior, spending patterns, and lifestyle choices related to health and wellness.
Nielsen: Guide to 2025 mid-year...GLP-1 Lifestyle Impact
The rise of GLP-1 medications is influencing consumer behavior, spending patterns, and lifestyle choices related to health and wellness. 
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Short Trend Summary
Fluctuations in commodity prices, such as cocoa and wheat, are impacting CPG sales and consumer purchasing decisions.
Commodity Price Volatility- Navigating Global Uncertainty
- Consumer Spending
- CPG
- Manufacturing
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Fluctuations in commodity prices, such as cocoa and wheat, are impacting CPG sales and consumer purchasing decisions.
Nielsen: Guide to 2025 mid-year...Commodity Price Volatility
Fluctuations in commodity prices, such as cocoa and wheat, are impacting CPG sales and consumer purchasing decisions. 
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Short Trend Summary
Despite economic uncertainties, global ad spend is recovering to pre-pandemic levels, with marketers anticipating budget increases.
Global Ad Spend Rebound- Navigating Global Uncertainty
- Advertising
- Marketing
- Media
- Brands & Advertising
- Business & Commerce
Despite economic uncertainties, global ad spend is recovering to pre-pandemic levels, with marketers anticipating budget increases.
Nielsen: Ad Intel Q4 International...Global Ad Spend Rebound
Despite economic uncertainties, global ad spend is recovering to pre-pandemic levels, with marketers anticipating budget increases. 
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Short Trend Summary
Fast-moving consumer goods (FMCG) companies and retailers are major advertisers across multiple markets, particularly in Western Europe and Southeast Asia.
FMCG Dominance- Values-Driven Consumption
- Advertising
- FMCG
- Retail
- Brands & Advertising
- Business & Commerce
Fast-moving consumer goods (FMCG) companies and retailers are major advertisers across multiple markets, particularly in Western Europe and Southeast Asia.
Nielsen: Ad Intel Q4 International...FMCG Dominance
Fast-moving consumer goods (FMCG) companies and retailers are major advertisers across multiple markets, particularly in Western Europe and Southeast Asia. 
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Short Trend Summary
Consumers are seeking new experiences and frontiers, driving a desire for bold and uplifting spaces that inspire adventure and spontaneity.
Embracing New Horizons- Experiences Over Material Goods
- Navigating Global Uncertainty
- The Power of Community and Connection
- Interior Design
- Lifestyle
- Real estate
- Travel
- Consumer Attitudes
- Culture
- Travel & Tourism
Consumers are seeking new experiences and frontiers, driving a desire for bold and uplifting spaces that inspire adventure and spontaneity.
Nordsjo: Paint Colour Trends 2025Embracing New Horizons
Consumers are seeking new experiences and frontiers, driving a desire for bold and uplifting spaces that inspire adventure and spontaneity. 
