Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Gen Z values experiences and connection over cost when traveling, prioritizing in-person interactions and cultural immersion.
Experiential Travel Prioritized- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Hospitality
- Tourism
- Travel
- Consumer Attitudes
- Culture
- Travel & Tourism
Gen Z values experiences and connection over cost when traveling, prioritizing in-person interactions and cultural immersion.
PION: Youth trends report 2024Experiential Travel Prioritized
Gen Z values experiences and connection over cost when traveling, prioritizing in-person interactions and cultural immersion.
-
Short Trend Summary
Gen Z's increasing reliance on 'Buy Now, Pay Later' services reflects a complex relationship with financial literacy and eCommerce.
BNPL Fuels eCommerce Spending- Navigating Global Uncertainty
- Values-Driven Consumption
- eCommerce
- Finance
- Retail
- Business & Commerce
- Consumer Attitudes
- Finance & Money
Gen Z's increasing reliance on 'Buy Now, Pay Later' services reflects a complex relationship with financial literacy and eCommerce.
PION: Youth trends report 2024BNPL Fuels eCommerce Spending
Gen Z's increasing reliance on 'Buy Now, Pay Later' services reflects a complex relationship with financial literacy and eCommerce. 
-
Short Trend Summary
Food and beverage experiences are moving beyond taste, incorporating a wider range of sensory elements to enhance enjoyment and create memorable occasions.
Multisensory Eating- Experiences Over Material Goods
- The Power of Community and Connection
- Food & Beverage
- Product Development
- Restaurants
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Food and beverage experiences are moving beyond taste, incorporating a wider range of sensory elements to enhance enjoyment and create memorable occasions.
Nourish: 2025 food agriculture trend...Multisensory Eating
Food and beverage experiences are moving beyond taste, incorporating a wider range of sensory elements to enhance enjoyment and create memorable occasions. 
-
Short Trend Summary
With the rising cost of dining out, consumers are seeking ways to recreate restaurant-quality experiences at home, driving demand for premium ingredients and convenient meal solutions.
Elevated At-Home Dining- Experiences Over Material Goods
- Values-Driven Consumption
- Food & Beverage
- Grocery Retail
- Restaurants
- Business & Commerce
- Consumer Attitudes
- Food & Drink
With the rising cost of dining out, consumers are seeking ways to recreate restaurant-quality experiences at home, driving demand for premium ingredients and convenient meal solutions.
Nourish: 2025 food agriculture trend...Elevated At-Home Dining
With the rising cost of dining out, consumers are seeking ways to recreate restaurant-quality experiences at home, driving demand for premium ingredients and convenient meal… 
-
Short Trend Summary
The plant-based protein category is undergoing a transformation, moving beyond faux meats and embracing blended proteins and a focus on taste and value.
Plant-Based Reimagination- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Consumer Products
- Food & Beverage
- Retail
- Business & Commerce
- Consumer Attitudes
- Food & Drink
The plant-based protein category is undergoing a transformation, moving beyond faux meats and embracing blended proteins and a focus on taste and value.
Nourish: 2025 food agriculture trend...Plant-Based Reimagination
The plant-based protein category is undergoing a transformation, moving beyond faux meats and embracing blended proteins and a focus on taste and value. 
-
Short Trend Summary
Convenience stores are evolving beyond their traditional role, offering fresh food, premium beverages, and enhanced in-store experiences to cater to changing consumer needs.
C-Store Reinvention- Experiences Over Material Goods
- Values-Driven Consumption
- Consumer Behavior
- Food & Beverage
- Retail
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Convenience stores are evolving beyond their traditional role, offering fresh food, premium beverages, and enhanced in-store experiences to cater to changing consumer needs.
Nourish: 2025 food agriculture trend...C-Store Reinvention
Convenience stores are evolving beyond their traditional role, offering fresh food, premium beverages, and enhanced in-store experiences to cater to changing consumer needs. 
-
Short Trend Summary
Reddit experienced significant growth, overtaking X (formerly Twitter) and LinkedIn to become the fifth highest-reaching social media platform in the UK.
Reddit’s Rapid Social Media Rise- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- online communities
- Social Media
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Reddit experienced significant growth, overtaking X (formerly Twitter) and LinkedIn to become the fifth highest-reaching social media platform in the UK.
OFCOM: Online nation 2024Reddit’s Rapid Social Media Rise
Reddit experienced significant growth, overtaking X (formerly Twitter) and LinkedIn to become the fifth highest-reaching social media platform in the UK. 
-
Short Trend Summary
Generative AI tools, particularly ChatGPT, saw increased usage, but user trust in the reliability of information remains a key concern.
Generative AI Gains Traction- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Content creation
- Education
- Information Access
- Work
- Consumer Attitudes
- Data & Privacy
- Emerging Technology
Generative AI tools, particularly ChatGPT, saw increased usage, but user trust in the reliability of information remains a key concern.
OFCOM: Online nation 2024Generative AI Gains Traction
Generative AI tools, particularly ChatGPT, saw increased usage, but user trust in the reliability of information remains a key concern. 
-
Short Trend Summary
While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics.
Declining Trust in Online Benefits- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Digital Literacy
- Mental Wellbeing
- Social Interactions
- Consumer Attitudes
- Digital Platforms
While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics.
OFCOM: Online nation 2024Declining Trust in Online Benefits
While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics. 
-
Short Trend Summary
Smartphones continue to dominate internet usage, accounting for three-quarters of online time, with increasing app usage among adults 25+.
Mobile-First Internet Access- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- App Development
- Content Consumption
- Mobile Commerce
- Consumer Attitudes
- Digital Platforms
Smartphones continue to dominate internet usage, accounting for three-quarters of online time, with increasing app usage among adults 25+.
OFCOM: Online nation 2024Mobile-First Internet Access
Smartphones continue to dominate internet usage, accounting for three-quarters of online time, with increasing app usage among adults 25+. 
