current
Elevated At-Home Dining
With the rising cost of dining out, consumers are seeking ways to recreate restaurant-quality experiences at home, driving demand for premium ingredients and convenient meal solutions.
Timeframe
near-term
Categories
Impact areas
Detailed Analysis
The high cost of dining out is pushing consumers to seek elevated dining experiences within the comfort of their homes. "The high cost of dining out keeps many consumers at home as restaurant inflation outpaces grocery inflation." This trend is driving demand for premium ingredients, convenient meal kits, and products that simplify the process of creating restaurant-style meals at home. "The question now is how to create meaningful meal occasions within the day and week as we snack more and move away from the traditional three square meals per day." This shift presents an opportunity for brands to offer products that bridge the gap between scratch cooking and fully prepared meals, allowing consumers to enjoy restaurant-quality food without the premium price tag.
Context Signals
Kraft Heinz introduced A1 Steakhouse Butter to recreate a steakhouse experience at home.
Sushi sales at grocery stores rose by 70% year over year.
The rise of 'semi-homemade' cooking, using premade doughs and crusts, simplifies the process of creating elaborate meals.
Edge
Brands can develop finish-at-home meal kits inspired by various cuisines.
Grocery stores can expand their ready-to-eat meal offerings and personalize bakery options.
Restaurants can counteract this trend by offering unique and memorable dining experiences that justify the higher cost.
