Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences.
Hyperconnected Consumers- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Customer Experience
- E-commerce
- Marketing
- Retail
- Business & Commerce
- Consumer Attitudes
Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences.
Meta: BR plan & go...Hyperconnected Consumers
Brazilian consumers are increasingly prioritizing convenience and omnichannel shopping journeys, blending online and offline experiences.
-
Short Trend Summary
Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience.
Hyperconnected Consumers- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Customer service
- E-commerce
- Marketing
- Retail
- Business & Commerce
- Consumer Attitudes
Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience.
Meta: MX Plan & Go...Hyperconnected Consumers
Mexican consumers are increasingly prioritizing convenience and utilizing multiple online and offline channels for a seamless shopping experience. 
-
Short Trend Summary
AI, particularly generative AI, enables businesses to create highly personalized products, services, and experiences, driving customer loyalty and revenue growth.
Hyper-Personalization through AI- AI-Driven Transformation
- Experiences Over Material Goods
- Consumer goods
- Financial Services
- Retail
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
AI, particularly generative AI, enables businesses to create highly personalized products, services, and experiences, driving customer loyalty and revenue growth.
Accenture: Navigating the great value...Hyper-Personalization through AI
AI, particularly generative AI, enables businesses to create highly personalized products, services, and experiences, driving customer loyalty and revenue growth. 
-
Short Trend Summary
Consumers are seeking out raw, unprocessed aesthetics and experiences that challenge traditional notions of comfort and stimulate the senses.
Hyper Rawness: Sensory Disruption- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Advertising & Branding
- Design
- Food & Beverage
- Materials
- Media & Entertainment
- Consumer Attitudes
- Culture
- Lifestyle
Consumers are seeking out raw, unprocessed aesthetics and experiences that challenge traditional notions of comfort and stimulate the senses.
Nextatlas: Unveiling 2025Hyper Rawness: Sensory Disruption
Consumers are seeking out raw, unprocessed aesthetics and experiences that challenge traditional notions of comfort and stimulate the senses. 
-
Short Trend Summary
Brands must demonstrate the symbiotic relationship between technology and agriculture to gain consumer acceptance and address food challenges.
Hybrid Harvests: Tech & Nature- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Agriculture
- Consumer perception of technology
- Food production
- Sustainability
- Consumer Attitudes
- Emerging Technology
- Food & Drink
Brands must demonstrate the symbiotic relationship between technology and agriculture to gain consumer acceptance and address food challenges.
Mintel: 2025 global food and...Hybrid Harvests: Tech & Nature
Brands must demonstrate the symbiotic relationship between technology and agriculture to gain consumer acceptance and address food challenges. 
-
Short Trend Summary
Hybrid events continue to be the preferred format, offering flexibility and broader reach.
Hybrid Events Dominate- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Community Engagement
- Event management
- Fundraising
- Business & Commerce
- Consumer Attitudes
- Digital Platforms
HubSpot: Nonprofit marketing and fundraising...Hybrid Events Dominate
Hybrid events continue to be the preferred format, offering flexibility and broader reach. 
-
Short Trend Summary
Memes and funny posts are outperforming highly-produced, product-focused content, demonstrating the power of lighthearted engagement.
Humor Outperforms Polish- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Personality
- Content Marketing
- Social Media Engagement
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Memes and funny posts are outperforming highly-produced, product-focused content, demonstrating the power of lighthearted engagement.
HubSpot: 2024 social trends reportHumor Outperforms Polish
Memes and funny posts are outperforming highly-produced, product-focused content, demonstrating the power of lighthearted engagement. 
-
Short Trend Summary
While AI is automating content creation, the human touch remains crucial for adding authenticity, personality, and emotional connection.
Humanizing AI Content- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Audience Engagement
- Brand Building
- Content creation
- Digital Platforms
- Emerging Technology
- Media & Information
While AI is automating content creation, the human touch remains crucial for adding authenticity, personality, and emotional connection.
TheNetworkOne: Social media marketing trends...Humanizing AI Content
While AI is automating content creation, the human touch remains crucial for adding authenticity, personality, and emotional connection. 
-
Short Trend Summary
AI is a powerful tool for enhancing culture, but human creativity and diversity remain essential for authentic cultural experiences.
Human-Led AI Culture Creation- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Brand Experience
- Marketing
- Brands & Advertising
- Culture
- Emerging Technology
AI is a powerful tool for enhancing culture, but human creativity and diversity remain essential for authentic cultural experiences.
Jack Morton: 5 cultural truths...Human-Led AI Culture Creation
AI is a powerful tool for enhancing culture, but human creativity and diversity remain essential for authentic cultural experiences. 
-
Short Trend Summary
The in-store experience is being redefined, with a renewed emphasis on human interaction and personalized service.
Human-Centric Retail- Experiences Over Material Goods
- The Power of Community and Connection
- Customer service
- Retail Strategy
- Staff Training
- Technology
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
The in-store experience is being redefined, with a renewed emphasis on human interaction and personalized service.
McKinsey: The state of fashion...Human-Centric Retail
The in-store experience is being redefined, with a renewed emphasis on human interaction and personalized service. 
