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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.
Declining Trust in News- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Values-Driven Consumption
- Advertising
- Journalism
- Politics
- Public Relations
- Brands & Advertising
- Media & Information
Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.
Ipsos: What the future newsDeclining Trust in News
Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.
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Short Trend Summary
The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.
Free News Consumption Dominates- Navigating Global Uncertainty
- Values-Driven Consumption
- Advertising
- Digital Media
- Journalism
- Newspapers
- Business & Commerce
- Media & Information
The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism.
Ipsos: What the future newsFree News Consumption Dominates
The majority of Americans consume only free news, creating a financial challenge for news organizations and impacting the quality of journalism. 
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Short Trend Summary
The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.
Privacy-Focused Monetization- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Consumer Behavior
- Data Privacy
- Digital Advertising
- News Media
- Brands & Advertising
- Data & Privacy
- Media & Information
The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models.
Ipsos: What the future newsPrivacy-Focused Monetization
The decline of third-party cookies is forcing news organizations and brands to explore new, privacy-focused monetization models. 
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Short Trend Summary
Despite the decline of traditional local news outlets, there are signs of a resurgence driven by community needs and innovative funding models.
Resurgence of Local News- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Civic Engagement
- Digital Media
- Journalism
- Local Communities
- Business & Commerce
- Media & Information
Despite the decline of traditional local news outlets, there are signs of a resurgence driven by community needs and innovative funding models.
Ipsos: What the future newsResurgence of Local News
Despite the decline of traditional local news outlets, there are signs of a resurgence driven by community needs and innovative funding models. 
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Short Trend Summary
Consumers are increasingly using social media and video platforms for product research, surpassing traditional search engines.
Social Search Dominates- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Consumer Behavior
- Market Research
- Search Engine Optimization
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Consumers are increasingly using social media and video platforms for product research, surpassing traditional search engines.
HubSpot: 2024 social trends reportSocial Search Dominates
Consumers are increasingly using social media and video platforms for product research, surpassing traditional search engines. 
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Short Trend Summary
Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness.
Top Platforms Deliver ROI- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Platform Strategy
- Return on Investment
- Social Media Marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness.
HubSpot: 2024 social trends reportTop Platforms Deliver ROI
Social media teams are seeing the highest ROI on YouTube, Facebook, Instagram, and TikTok, reflecting audience preferences and platform effectiveness. 
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Short Trend Summary
Audiences are connecting with relatable, authentic content that showcases brand values, fostering trust and deeper engagement.
Authenticity Resonates- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Building
- Consumer Trust
- Content Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Audiences are connecting with relatable, authentic content that showcases brand values, fostering trust and deeper engagement.
HubSpot: 2024 social trends reportAuthenticity Resonates
Audiences are connecting with relatable, authentic content that showcases brand values, fostering trust and deeper engagement. 
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Short Trend Summary
Memes and funny posts are outperforming highly-produced, product-focused content, demonstrating the power of lighthearted engagement.
Humor Outperforms Polish- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Personality
- Content Marketing
- Social Media Engagement
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Memes and funny posts are outperforming highly-produced, product-focused content, demonstrating the power of lighthearted engagement.
HubSpot: 2024 social trends reportHumor Outperforms Polish
Memes and funny posts are outperforming highly-produced, product-focused content, demonstrating the power of lighthearted engagement. 
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Short Trend Summary
Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.
Contextual Branding- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Branding
- Consumer Behavior
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world.
Ipsos: Almanac 2025Contextual Branding
Brands must prioritize empathy, understand the context of their audience, and align with their values to achieve success in a fragmented world. 
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Short Trend Summary
Travelers seek a balance of relaxation and high-impact adventures to maximize their vacation time and financial investment.
Maximized Vacation Experiences- Experiences Over Material Goods
- Values-Driven Consumption
- Hospitality
- Tourism
- Travel
- Consumer Attitudes
- Lifestyle
- Travel & Tourism
Travelers seek a balance of relaxation and high-impact adventures to maximize their vacation time and financial investment.
Hilton: 2025 trends report fact...Maximized Vacation Experiences
Travelers seek a balance of relaxation and high-impact adventures to maximize their vacation time and financial investment. 
