Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
As global temperatures rise, travelers are seeking cooler destinations, leading to increased demand for 'coolcations' in temperate climates.
Coolcations on the Rise- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Climate change adaptation
- Destination marketing
- Travel patterns
- Global Challenges
- Travel & Tourism
As global temperatures rise, travelers are seeking cooler destinations, leading to increased demand for 'coolcations' in temperate climates.
Euronews: 2025 travel trend reportCoolcations on the Rise
As global temperatures rise, travelers are seeking cooler destinations, leading to increased demand for 'coolcations' in temperate climates.
-
Short Trend Summary
Traditional corporate attire like slacks and suits are trending up, blurring the lines between office wear and streetwear.
Corporate Casual Boom- The Power of Community and Connection
- Values-Driven Consumption
- Fashion
- Office Culture
- Retail
- Business & Commerce
- Consumer Attitudes
- The Workplace
Traditional corporate attire like slacks and suits are trending up, blurring the lines between office wear and streetwear.
The RealReal: Resale Report 2024Corporate Casual Boom
Traditional corporate attire like slacks and suits are trending up, blurring the lines between office wear and streetwear. 
-
Short Trend Summary
Astro-tourism is gaining popularity as travelers seek unique experiences connecting them with the cosmos, driven by dark-sky destinations and celestial events.
Cosmic Getaways Soar- Experiences Over Material Goods
- The Power of Community and Connection
- Niche tourism
- Night sky preservation
- Space Exploration
- Culture
- Travel & Tourism
Astro-tourism is gaining popularity as travelers seek unique experiences connecting them with the cosmos, driven by dark-sky destinations and celestial events.
Euronews: Travel 2025 travel trend...Cosmic Getaways Soar
Astro-tourism is gaining popularity as travelers seek unique experiences connecting them with the cosmos, driven by dark-sky destinations and celestial events. 
-
Short Trend Summary
Declining trust in digital content due to scams and AI-generated misinformation is causing hesitation in online interactions, impacting brand engagement and the online experience.
Cost of Hesitations- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Brand Trust
- Digital Marketing
- E-commerce
- Social Media
- Brands & Advertising
- Consumer Attitudes
- Cybersecurity
Declining trust in digital content due to scams and AI-generated misinformation is causing hesitation in online interactions, impacting brand engagement and the online experience.
Accenture: Life trends 2025Cost of Hesitations
Declining trust in digital content due to scams and AI-generated misinformation is causing hesitation in online interactions, impacting brand engagement and the online experience. 
-
Short Trend Summary
A resurgence of interest in "coworker" searches (+92%) and related terms suggests a renewed focus on workplace fantasies as people return to in-person office environments.
Coworker Fantasies Resurface- Experiences Over Material Goods
- The Power of Community and Connection
- Pornography Consumption
- Social Interactions
- Workplace Dynamics
- Intimacy
- The Workplace
A resurgence of interest in "coworker" searches (+92%) and related terms suggests a renewed focus on workplace fantasies as people return to in-person office environments.
PornHub: 2024 year in reviewCoworker Fantasies Resurface
A resurgence of interest in "coworker" searches (+92%) and related terms suggests a renewed focus on workplace fantasies as people return to in-person office environments. 
-
Short Trend Summary
Asian philosophies like Wabi-Sabi and Ikigai are influencing aesthetics, promoting simplicity, slow living, and naturalness as an alternative to overly polished advertising.
Crafted Harmony: Eastern Aesthetics- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Branding
- Lifestyle
- Marketing
- Product Design
- Brands & Advertising
- Consumer Attitudes
- Culture
Asian philosophies like Wabi-Sabi and Ikigai are influencing aesthetics, promoting simplicity, slow living, and naturalness as an alternative to overly polished advertising.
Depositphotos: Creative trends 2025Crafted Harmony: Eastern Aesthetics
Asian philosophies like Wabi-Sabi and Ikigai are influencing aesthetics, promoting simplicity, slow living, and naturalness as an alternative to overly polished advertising. 
-
Short Trend Summary
Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.
Creative Agency Restructuring- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Creative Agencies
- Marketing Campaigns
- Brands & Advertising
- Business & Commerce
Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation.
Forrester: Predictions 2025 B2C CXCreative Agency Restructuring
Creative agencies are reuniting creative ideation and scaled execution after a period of specialization and fragmentation. 
-
Short Trend Summary
Marketing creativity's importance is dramatically increasing, driven by technological advancements and media ecosystem changes.
Creative Importance Surge- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Blurring of Physical and Digital Realities
- Advertising
- Marketing
- Media
- Brands & Advertising
- Business & Commerce
Marketing creativity's importance is dramatically increasing, driven by technological advancements and media ecosystem changes.
MMA: The state of creative...Creative Importance Surge
Marketing creativity's importance is dramatically increasing, driven by technological advancements and media ecosystem changes. 
-
Short Trend Summary
Marketers are increasingly bringing creative functions in-house, seeking greater control, transparency, and cost efficiency.
Creative In-Housing Growth- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Creative Agencies
- In-House Creative Teams
- Talent Acquisition
- Brands & Advertising
- Business & Commerce
Marketers are increasingly bringing creative functions in-house, seeking greater control, transparency, and cost efficiency.
MMA: The state of creative...Creative In-Housing Growth
Marketers are increasingly bringing creative functions in-house, seeking greater control, transparency, and cost efficiency. 
-
Short Trend Summary
Brands are leveraging creator communities to build trust and engage with audiences in authentic ways.
Creator Community Power- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Community Building
- Influencer marketing
- Marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Brands are leveraging creator communities to build trust and engage with audiences in authentic ways.
Kantar: Marketing trends 2025Creator Community Power
Brands are leveraging creator communities to build trust and engage with audiences in authentic ways. 
