Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Adventure Tourism on the Rise
  • Experiences Over Material Goods
  • Values-Driven Consumption
  • Hospitality
  • Outdoor Recreation
  • Tourism
  • Consumer Attitudes
  • Travel & Tourism

  Travelers are increasingly seeking unique and thrilling experiences, driving demand for adventure tourism.

  Hilton: 2025 trends report

  Adventure Tourism on the Rise

  Travelers are increasingly seeking unique and thrilling experiences, driving demand for adventure tourism.

  • Consumer Attitudes
  • Travel & Tourism
  • Experiences Over Material Goods
  • Values-Driven Consumption

  Impact Areas Hospitality, Outdoor Recreation, Tourism

  Themes Experiences Over Material Goods, Values-Driven Consumption

  Categories Consumer Attitudes, Travel & Tourism
  
  
• Agritourism Evolution
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Agriculture
  • Sustainable food systems
  • Tourism industry
  • Food & Drink
  • Global Challenges
  • Travel & Tourism

  Agritourism expands beyond traditional farm visits, incorporating slow adventure, sustainability, and rewilding projects.

  Lemongrass: Travel trend report 2025

  Agritourism Evolution

  Agritourism expands beyond traditional farm visits, incorporating slow adventure, sustainability, and rewilding projects.

  • Food & Drink
  • Global Challenges
  • Travel & Tourism
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Agriculture, Sustainable food systems, Tourism industry

  Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption

  Categories Food & Drink, Global Challenges, Travel & Tourism
  
  
• Brain Manipulation Tech
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • Healthcare
  • Mental Health
  • Neuroscience
  • Emerging Technology
  • Health & Wellness

  AI-driven advancements in brain-computer interfaces and deep brain stimulation are enabling personalized treatments for neurological disorders.

  CB Insights: Game changers 2025

  Brain Manipulation Tech

  AI-driven advancements in brain-computer interfaces and deep brain stimulation are enabling personalized treatments for neurological disorders.

  • Emerging Technology
  • Health & Wellness
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities

  Impact Areas Healthcare, Mental Health, Neuroscience

  Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities

  Categories Emerging Technology, Health & Wellness
  
  
• Care & Community Focus
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Community Development
  • Healthcare
  • Sustainability
  • Wellness
  • Consumer Attitudes
  • Culture
  • Sustainability

  Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection.

  WGSN: Future consumer 2026

  Care & Community Focus

  Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection.

  • Consumer Attitudes
  • Culture
  • Sustainability
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Community Development, Healthcare, Sustainability, Wellness

  Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption

  Categories Consumer Attitudes, Culture, Sustainability
  
  
• Community-Centric Travel
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Experiences
  • Hospitality
  • Travel
  • Consumer Attitudes
  • Culture
  • Travel & Tourism

  Travelers are prioritizing deeper connections and personal growth, seeking experiences that foster a sense of belonging and shared purpose.

  Design Hotels: Further forecast 2025

  Community-Centric Travel

  Travelers are prioritizing deeper connections and personal growth, seeking experiences that foster a sense of belonging and shared purpose.

  • Consumer Attitudes
  • Culture
  • Travel & Tourism
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Experiences, Hospitality, Travel

  Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption

  Categories Consumer Attitudes, Culture, Travel & Tourism
  
  
• Community-Driven Wellbeing
  • The Power of Community and Connection
  • Community Building Initiatives
  • Group Fitness Programs
  • Mental Health Support Groups
  • Social platforms
  • Consumer Attitudes
  • Culture
  • Health & Wellness

  Human connection and community participation are key factors in mitigating wellbeing burnout and fostering a sense of purpose.

  Lululemon: Global wellbeing report

  Community-Driven Wellbeing

  Human connection and community participation are key factors in mitigating wellbeing burnout and fostering a sense of purpose.

  • Consumer Attitudes
  • Culture
  • Health & Wellness
  • The Power of Community and Connection

  Impact Areas Community Building Initiatives, Group Fitness Programs, Mental Health Support Groups, Social platforms

  Themes The Power of Community and Connection

  Categories Consumer Attitudes, Culture, Health & Wellness
  
  
• Convenience-Driven Healthcare
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • Values-Driven Consumption
  • Home diagnostics
  • Patient access
  • Preventive care
  • Retail clinics
  • Telemedicine
  • Business & Commerce
  • Consumer Attitudes
  • Health & Wellness

  Convenience is becoming a key driver in healthcare, with telemedicine, home diagnostics, and other innovative solutions transforming patient access and experience.

  Publicis Sapient: Guide to Next...

  Convenience-Driven Healthcare

  Convenience is becoming a key driver in healthcare, with telemedicine, home diagnostics, and other innovative solutions transforming patient access and experience.

  • Business & Commerce
  • Consumer Attitudes
  • Health & Wellness
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • Values-Driven Consumption

  Impact Areas Home diagnostics, Patient access, Preventive care, Retail clinics, Telemedicine

  Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities, Values-Driven Consumption

  Categories Business & Commerce, Consumer Attitudes, Health & Wellness
  
  
• Declining Trust in Online Benefits
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Digital Literacy
  • Mental Wellbeing
  • Social Interactions
  • Consumer Attitudes
  • Digital Platforms

  While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics.

  OFCOM: Online nation 2024

  Declining Trust in Online Benefits

  While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics.

  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Digital Literacy, Mental Wellbeing, Social Interactions

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Consumer Attitudes, Digital Platforms
  
  
• Declining Well-being Indicators
  • Navigating Global Uncertainty
  • The Power of Community and Connection
  • Mental Health
  • Public Health
  • Social Cohesion
  • Culture
  • Health & Wellness

  Key non-economic well-being indicators, including life expectancy, mental health, and social connectedness, show concerning declines.

  OECD: How's Life 2024

  Declining Well-being Indicators

  Key non-economic well-being indicators, including life expectancy, mental health, and social connectedness, show concerning declines.

  • Culture
  • Health & Wellness
  • Navigating Global Uncertainty
  • The Power of Community and Connection

  Impact Areas Mental Health, Public Health, Social Cohesion

  Themes Navigating Global Uncertainty, The Power of Community and Connection

  Categories Culture, Health & Wellness
  
  
• Democratization of Tennis
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Fashion
  • Lifestyle
  • Sports
  • Culture
  • Health & Wellness

  Tennis is shedding its elitist image and becoming more accessible and diverse, driven by changing demographics and a focus on health and wellness.

  House Captain: StratTape Vol. 2

  Democratization of Tennis

  Tennis is shedding its elitist image and becoming more accessible and diverse, driven by changing demographics and a focus on health and wellness.

  • Culture
  • Health & Wellness
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Fashion, Lifestyle, Sports

  Themes Experiences Over Material Goods, The Power of Community and Connection, Values-Driven Consumption

  Categories Culture, Health & Wellness
  
  

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