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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Using technology to improve cognitive abilities, impacting worker performance, training, and consumer experiences.
Neurological Enhancement- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Education
- Healthcare
- Marketing
- Consumer Attitudes
- Emerging Technology
- The Workplace
Using technology to improve cognitive abilities, impacting worker performance, training, and consumer experiences.
Gartner: 2025 top tech trendsNeurological Enhancement
Using technology to improve cognitive abilities, impacting worker performance, training, and consumer experiences.
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Short Trend Summary
Algorithm availability is becoming crucial for brands, impacting how stories reach audiences and drive business outcomes.
Algorithmic Media Planning- AI-Driven Transformation
- Audience Targeting
- Campaign Automation
- Media Planning
- Brands & Advertising
- Business & Commerce
- Emerging Technology
Algorithm availability is becoming crucial for brands, impacting how stories reach audiences and drive business outcomes.
Dentsu: The year of impact...Algorithmic Media Planning
Algorithm availability is becoming crucial for brands, impacting how stories reach audiences and drive business outcomes. 
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Short Trend Summary
The digital landscape is becoming increasingly fragmented and unequal due to regulations, technology gaps, and paywalls.
Unevenly Distributed Future- AI-Driven Transformation
- Navigating Global Uncertainty
- Digital Access
- Global Marketing
- Technology Adoption
- Brands & Advertising
- Business & Commerce
- Digital Platforms
The digital landscape is becoming increasingly fragmented and unequal due to regulations, technology gaps, and paywalls.
Dentsu: The year of impact...Unevenly Distributed Future
The digital landscape is becoming increasingly fragmented and unequal due to regulations, technology gaps, and paywalls. 
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Short Trend Summary
Enterprises are adjusting AI expectations, shifting from short-term ROI to long-term strategic value and differentiation.
AI ROI Reset and Refocus- AI-Driven Transformation
- Business Strategy
- Customer Experience
- Employee productivity
- Business & Commerce
- Emerging Technology
Enterprises are adjusting AI expectations, shifting from short-term ROI to long-term strategic value and differentiation.
Forrester: Predictions 2025 B2C CXAI ROI Reset and Refocus
Enterprises are adjusting AI expectations, shifting from short-term ROI to long-term strategic value and differentiation. 
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Short Trend Summary
Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand.
GenAI Impacts Outsourcing- AI-Driven Transformation
- Contact centers
- Labor Market
- Outsourcing industry
- Business & Commerce
- Emerging Technology
Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand.
Forrester: Predictions 2025 B2C CXGenAI Impacts Outsourcing
Generative AI is automating low-complexity tasks in contact centers, leading to a reduction in frontline agent demand. 
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Short Trend Summary
Despite political pressure, TikTok is predicted to avoid a ban or divestiture in the US in 2025.
TikTok Remains Unbanned- Navigating Global Uncertainty
- The Power of Community and Connection
- Digital Marketing
- Social Media
- US-China relations
- Brands & Advertising
- Cybersecurity
- Government & Politics
Forrester: Predictions 2025 B2C CXTikTok Remains Unbanned
Despite political pressure, TikTok is predicted to avoid a ban or divestiture in the US in 2025. 
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Short Trend Summary
The increasing complexity of IT landscapes, exacerbated by AI adoption, will drive a surge in technical debt, leading to tripled adoption of AIOps platforms.
AI-Driven Tech Debt Reduction- AI-Driven Transformation
- AI Adoption
- IT Operations
- Software Development
- Business & Commerce
- Emerging Technology
The increasing complexity of IT landscapes, exacerbated by AI adoption, will drive a surge in technical debt, leading to tripled adoption of AIOps platforms.
Forrester: Predictions 2025 tech securityAI-Driven Tech Debt Reduction
The increasing complexity of IT landscapes, exacerbated by AI adoption, will drive a surge in technical debt, leading to tripled adoption of AIOps platforms. 
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Short Trend Summary
Building agentic AI architectures is complex, and 75% of enterprises attempting to build them independently will fail, leading them to seek external help.
Agentic AI Architecture Failures- AI-Driven Transformation
- Agentic AI
- AI development
- Systems Integration
- Business & Commerce
- Emerging Technology
Building agentic AI architectures is complex, and 75% of enterprises attempting to build them independently will fail, leading them to seek external help.
Forrester: Predictions 2025 tech securityAgentic AI Architecture Failures
Building agentic AI architectures is complex, and 75% of enterprises attempting to build them independently will fail, leading them to seek external help. 
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Short Trend Summary
On-premises computing, particularly private cloud, will gain momentum as organizations address data sovereignty, cost, and security concerns, driven by alternatives to VMware.
Private Cloud Resurgence- AI-Driven Transformation
- Navigating Global Uncertainty
- Cloud Computing
- Data Security
- IT Infrastructure
- Business & Commerce
- Cybersecurity
- Emerging Technology
On-premises computing, particularly private cloud, will gain momentum as organizations address data sovereignty, cost, and security concerns, driven by alternatives to VMware.
Forrester: Predictions 2025 tech securityPrivate Cloud Resurgence
On-premises computing, particularly private cloud, will gain momentum as organizations address data sovereignty, cost, and security concerns, driven by alternatives to VMware. 
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Short Trend Summary
Generative AI is moving beyond chatbots, integrating into everyday services and impacting mainstream audiences.
AI Powered Daily Life- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Accessibility
- Content Consumption
- Education
- Brands & Advertising
- Digital Platforms
- Emerging Technology
Generative AI is moving beyond chatbots, integrating into everyday services and impacting mainstream audiences.
Dentsu: The year of impact...AI Powered Daily Life
Generative AI is moving beyond chatbots, integrating into everyday services and impacting mainstream audiences. 
