Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Social Commerce & Influence
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • E-commerce
  • Marketing
  • Retail
  • Social Media
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  Social media platforms are increasingly influencing purchasing decisions, with live shopping and influencer marketing gaining traction.

  John Lewis: Shop Live Look...

  Social Commerce & Influence

  Social media platforms are increasingly influencing purchasing decisions, with live shopping and influencer marketing gaining traction.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas E-commerce, Marketing, Retail, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Evolving Influencer Landscape
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand Partnerships
  • Influencer marketing
  • Social Media Marketing
  • Brands & Advertising
  • Business & Commerce
  • Culture

  The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands.

  Jack Morton: 5 cultural truths...

  Evolving Influencer Landscape

  The traditional influencer model is shifting towards authentic co-creation with content creators who share genuine affinity with brands.

  • Brands & Advertising
  • Business & Commerce
  • Culture
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand Partnerships, Influencer marketing, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Culture
  
  
• Outbound Engagement with Creators
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Community Building
  • Influencer marketing
  • Social Media Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Brands are proactively engaging in the comments sections of creator content to build community and reach new audiences.

  Hootsuite: Social trends 2025

  Outbound Engagement with Creators

  Brands are proactively engaging in the comments sections of creator content to build community and reach new audiences.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Community Building, Influencer marketing, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• B2B Influencer Growth
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • B2B Marketing
  • Lead Generation
  • LinkedIn
  • Thought Leadership
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  B2B brands are increasingly leveraging influencer marketing to connect with professional audiences and drive business outcomes.

  Digital Voices: The State of...

  B2B Influencer Growth

  B2B brands are increasingly leveraging influencer marketing to connect with professional audiences and drive business outcomes.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas B2B Marketing, Lead Generation, LinkedIn, Thought Leadership

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Creators as Cultural Catalysts
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Consumer Behavior
  • E-commerce
  • Marketing
  • Social Media
  • Brands & Advertising
  • Consumer Attitudes
  • Culture

  Influencers are evolving into culture-makers, driving trends and shaping consumer behavior online and offline.

  Digital Voices: The State of...

  Creators as Cultural Catalysts

  Influencers are evolving into culture-makers, driving trends and shaping consumer behavior online and offline.

  • Brands & Advertising
  • Consumer Attitudes
  • Culture
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Consumer Behavior, E-commerce, Marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Culture
  
  
• Deepening Creator Partnerships
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Brand Partnerships
  • Content creation
  • Influencer marketing
  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms

  Advertisers are moving beyond one-off campaigns to forge deeper, longer-term partnerships with creators, prioritizing authenticity and audience trust.

  Audacy: Share of audio trends

  Deepening Creator Partnerships

  Advertisers are moving beyond one-off campaigns to forge deeper, longer-term partnerships with creators, prioritizing authenticity and audience trust.

  • Brands & Advertising
  • Business & Commerce
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Brand Partnerships, Content creation, Influencer marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Digital Platforms
  
  
• Collective Creator Marketing Power
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Brand strategy
  • Content creation
  • Influencer marketing
  • Marketing
  • Brands & Advertising
  • Business & Commerce

  Influencer collectives are gaining prominence, offering brands a powerful way to amplify reach, build trust, and engage diverse audiences.

  Artlist: Trend report 2025

  Collective Creator Marketing Power

  Influencer collectives are gaining prominence, offering brands a powerful way to amplify reach, build trust, and engage diverse audiences.

  • Brands & Advertising
  • Business & Commerce
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Brand strategy, Content creation, Influencer marketing, Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce
  
  

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