Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Advancements in Voice AI, particularly its natural language capabilities, are enhancing customer service interactions and making consumers feel heard.
Voice AI for CX- AI-Driven Transformation
- Accessibility
- Customer service
- Telecommunications
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
Advancements in Voice AI, particularly its natural language capabilities, are enhancing customer service interactions and making consumers feel heard.
Zendesk: CX trends 2025Voice AI for CX
Advancements in Voice AI, particularly its natural language capabilities, are enhancing customer service interactions and making consumers feel heard.
-
Short Trend Summary
Messaging is becoming a crucial channel for businesses to connect with customers, build relationships, and drive conversions.
Messaging for Business Growth- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Communication
- Customer service
- Marketing
- Sales
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Messaging is becoming a crucial channel for businesses to connect with customers, build relationships, and drive conversions.
Meta: Rethinking media mix effectivenessMessaging for Business Growth
Messaging is becoming a crucial channel for businesses to connect with customers, build relationships, and drive conversions. 
-
Short Trend Summary
Driven by economic pressures and customer demand for seamless experiences, marketing and loyalty technologies are converging.
Martech and Loyalty Tech Merge- AI-Driven Transformation
- Experiences Over Material Goods
- Customer Loyalty
- Data management
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Driven by economic pressures and customer demand for seamless experiences, marketing and loyalty technologies are converging.
Forrester: Predictions 2025 B2C CXMartech and Loyalty Tech Merge
Driven by economic pressures and customer demand for seamless experiences, marketing and loyalty technologies are converging. 
-
Short Trend Summary
Banks must adapt to a lower interest rate environment in 2025, focusing on innovation, cost reduction, and enhanced customer experience to maintain profitability.
Lower Interest Rate Environment- AI-Driven Transformation
- Navigating Global Uncertainty
- Banking
- Financial Services
- Business & Commerce
- Finance & Money
Banks must adapt to a lower interest rate environment in 2025, focusing on innovation, cost reduction, and enhanced customer experience to maintain profitability.
Publicis Sapient: Guide to next...Lower Interest Rate Environment
Banks must adapt to a lower interest rate environment in 2025, focusing on innovation, cost reduction, and enhanced customer experience to maintain profitability. 
-
Short Trend Summary
The life insurance industry is facing challenges to its relevance and seeking new avenues for growth beyond traditional products.
Life Insurance Seeks Relevance- Navigating Global Uncertainty
- Values-Driven Consumption
- Life Insurance
- Retirement Planning
- Wealth Management
- Business & Commerce
- Finance & Money
The life insurance industry is facing challenges to its relevance and seeking new avenues for growth beyond traditional products.
McKinsey: Global insurance report 2025Life Insurance Seeks Relevance
The life insurance industry is facing challenges to its relevance and seeking new avenues for growth beyond traditional products. 
-
Short Trend Summary
The in-store experience is being redefined, with a renewed emphasis on human interaction and personalized service.
Human-Centric Retail- Experiences Over Material Goods
- The Power of Community and Connection
- Customer service
- Retail Strategy
- Staff Training
- Technology
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
The in-store experience is being redefined, with a renewed emphasis on human interaction and personalized service.
McKinsey: The state of fashion...Human-Centric Retail
The in-store experience is being redefined, with a renewed emphasis on human interaction and personalized service. 
-
Short Trend Summary
Generative AI is expected to gradually transform banking business models, impacting operations, customer experience, and risk management.
Generative AI Reshaping Banks- AI-Driven Transformation
- Banking
- Customer Experience
- Finance
- Operations
- Risk management
- Business & Commerce
- Emerging Technology
- Finance & Money
Generative AI is expected to gradually transform banking business models, impacting operations, customer experience, and risk management.
S&P Global: Banks outlook 2025Generative AI Reshaping Banks
Generative AI is expected to gradually transform banking business models, impacting operations, customer experience, and risk management. 
-
Short Trend Summary
Generative AI is enabling insurers to reimagine the entire value chain, from sales and distribution to claims and customer service.
Gen AI Reshapes Insurance- AI-Driven Transformation
- Customer service
- Data Analytics
- Insurance Operations
- Business & Commerce
- Data & Privacy
- Emerging Technology
Generative AI is enabling insurers to reimagine the entire value chain, from sales and distribution to claims and customer service.
McKinsey: Global insurance report 2025Gen AI Reshapes Insurance
Generative AI is enabling insurers to reimagine the entire value chain, from sales and distribution to claims and customer service. 
-
Short Trend Summary
Personal experience with a brand is the most significant factor influencing brand perception and loyalty.
Experiential Brand Loyalty- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Brand Management
- Customer Experience
- Marketing
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Personal experience with a brand is the most significant factor influencing brand perception and loyalty.
DISQO: Consumer trends 2025 reportExperiential Brand Loyalty
Personal experience with a brand is the most significant factor influencing brand perception and loyalty. 
-
Short Trend Summary
Despite the rise of online sales, dealerships remain crucial in the car buying journey, and OEMs need to empower them with tools and services to enhance customer experience and drive sales.
Empowered Dealerships- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- Automotive Retail
- Customer Experience
- Sales
- Business & Commerce
- Consumer Attitudes
Despite the rise of online sales, dealerships remain crucial in the car buying journey, and OEMs need to empower them with tools and services to enhance customer experience and drive sales.
Publicis Sapient: Guide to next...Empowered Dealerships
Despite the rise of online sales, dealerships remain crucial in the car buying journey, and OEMs need to empower them with tools and services to… 
