Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Authentic Influencer Marketing
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand Building
  • Consumer Engagement
  • Social Media Marketing
  • Brands & Advertising
  • Consumer Attitudes

  Brands are shifting away from celebrity endorsements towards authentic influencer collaborations that prioritize relatability, shared values, and genuine connections.

  Aeroplane 2025: Branding trends report

  Authentic Influencer Marketing

  Brands are shifting away from celebrity endorsements towards authentic influencer collaborations that prioritize relatability, shared values, and genuine connections.

  • Brands & Advertising
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand Building, Consumer Engagement, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes
  
  
• Authentic Lo-Fi Aesthetics
  • Authenticity and Transparency Reign Supreme
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Advertising
  • Design
  • Filmmaking
  • Photography
  • Culture
  • Digital Platforms
  • Media & Information

  A shift towards raw, unpolished visuals captured with accessible tools, emphasizing authenticity and relatability.

  Stocksy: Visual Insights Report 2025

  Authentic Lo-Fi Aesthetics

  A shift towards raw, unpolished visuals captured with accessible tools, emphasizing authenticity and relatability.

  • Culture
  • Digital Platforms
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Advertising, Design, Filmmaking, Photography

  Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection

  Categories Culture, Digital Platforms, Media & Information
  
  
• Authenticity and Community
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Brand Building
  • Consumer Behavior
  • Influencer marketing
  • Social Media
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Consumers are increasingly valuing authenticity and seeking deeper connections with brands through community engagement and co-creation.

  Smallworld: How brands win in...

  Authenticity and Community

  Consumers are increasingly valuing authenticity and seeking deeper connections with brands through community engagement and co-creation.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Brand Building, Consumer Behavior, Influencer marketing, Social Media

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Authenticity and Relatability
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Branding
  • Content creation
  • Influencer marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Users are increasingly drawn to authentic and relatable content, favoring lo-fi aesthetics, user-generated content (UGC), and human presence over highly polished productions.

  Instagram: Performance playbook

  Authenticity and Relatability

  Users are increasingly drawn to authentic and relatable content, favoring lo-fi aesthetics, user-generated content (UGC), and human presence over highly polished productions.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Branding, Content creation, Influencer marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Authenticity and Relatability as Key Drivers
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Brand Building
  • Content creation
  • Influencer marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information

  Authenticity and relatability are crucial factors influencing viewer engagement and memory encoding.

  YouTube: Why we watch 2.0...

  Authenticity and Relatability as Key Drivers

  Authenticity and relatability are crucial factors influencing viewer engagement and memory encoding.

  • Brands & Advertising
  • Consumer Attitudes
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Brand Building, Content creation, Influencer marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Media & Information
  
  
• Authenticity and Transparency
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Advertising
  • Brand Management
  • Marketing
  • Public Relations
  • Brands & Advertising
  • Consumer Attitudes

  Consumers demand genuine brand interactions and prioritize real, personal experiences over polished, artificial content.

  Sked Social: Trends Report 2025

  Authenticity and Transparency

  Consumers demand genuine brand interactions and prioritize real, personal experiences over polished, artificial content.

  • Brands & Advertising
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Advertising, Brand Management, Marketing, Public Relations

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes
  
  
• Authenticity Resonates
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Brand Building
  • Consumer Trust
  • Content Marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Audiences are connecting with relatable, authentic content that showcases brand values, fostering trust and deeper engagement.

  HubSpot: 2024 social trends report

  Authenticity Resonates

  Audiences are connecting with relatable, authentic content that showcases brand values, fostering trust and deeper engagement.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Brand Building, Consumer Trust, Content Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• B2B Tech Spend Increase
  • AI-Driven Transformation
  • Artificial Intelligence
  • B2B Technology
  • Cloud Computing
  • Business & Commerce
  • Emerging Technology

  B2B technology spending is projected to increase significantly, driven by cloud adoption, AI, and changing buyer behaviors.

  Activate Consulting: Technology and media...

  B2B Tech Spend Increase

  B2B technology spending is projected to increase significantly, driven by cloud adoption, AI, and changing buyer behaviors.

  • Business & Commerce
  • Emerging Technology
  • AI-Driven Transformation

  Impact Areas Artificial Intelligence, B2B Technology, Cloud Computing

  Themes AI-Driven Transformation

  Categories Business & Commerce, Emerging Technology
  
  
• Back to Basics CX
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption
  • All industries
  • Business & Commerce
  • Consumer Attitudes

  Consumers prioritize clear communication and reliable service delivery as the foundation of trust, urging businesses to focus on fundamental CX elements.

  Qualtrics: 2025 Consumer Trends Report

  Back to Basics CX

  Consumers prioritize clear communication and reliable service delivery as the foundation of trust, urging businesses to focus on fundamental CX elements.

  • Business & Commerce
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • Values-Driven Consumption

  Impact Areas All industries

  Themes Authenticity and Transparency Reign Supreme, Values-Driven Consumption

  Categories Business & Commerce, Consumer Attitudes
  
  
• Banking on Betterment
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Consumer Finance
  • Financial Literacy
  • Mental Health
  • Business & Commerce
  • Finance & Money
  • Health & Wellness

  BFS companies are focusing on financial wellness initiatives to address consumer anxiety and promote financial literacy.

  WNS: Top 5 banking and...

  Banking on Betterment

  BFS companies are focusing on financial wellness initiatives to address consumer anxiety and promote financial literacy.

  • Business & Commerce
  • Finance & Money
  • Health & Wellness
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Consumer Finance, Financial Literacy, Mental Health

  Themes The Power of Community and Connection, Values-Driven Consumption

  Categories Business & Commerce, Finance & Money, Health & Wellness
  
  

1 … 4 5 6 7 8 … 54