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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Travelers are increasingly seeking less-crowded, lesser-known destinations as add-ons or primary trips.
Detour Destinations Rising- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Hospitality
- Local economies
- Tourism
- Consumer Attitudes
- Travel & Tourism
Travelers are increasingly seeking less-crowded, lesser-known destinations as add-ons or primary trips.
Expedia: Unpack 25, the trends...Detour Destinations Rising
Travelers are increasingly seeking less-crowded, lesser-known destinations as add-ons or primary trips.
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Short Trend Summary
Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs.
Goods Getaways Growing- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Experiential tourism
- Local businesses
- Retail
- Business & Commerce
- Consumer Attitudes
- Travel & Tourism
Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs.
Expedia: Unpack 25, the trends...Goods Getaways Growing
Travelers are prioritizing unique, locally-sourced goods and experiences over traditional souvenirs. 
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Short Trend Summary
Travelers are embracing the 'Joy Of Missing Out' (JOMO) by seeking relaxing and secluded vacations.
JOMO Travel Prioritized- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Hospitality
- Mental Health
- Wellness tourism
- Health & Wellness
- Lifestyle
- Travel & Tourism
Expedia: Unpack 25, the trends...JOMO Travel Prioritized
Travelers are embracing the 'Joy Of Missing Out' (JOMO) by seeking relaxing and secluded vacations. 
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Short Trend Summary
Movies, TV shows, and streaming services are significantly influencing travel decisions and destinations.
Set-Jetting Influences Travel- Experiences Over Material Goods
- The Power of Community and Connection
- Destination marketing
- Film industry
- Tourism
- Entertainment
- Travel & Tourism
Movies, TV shows, and streaming services are significantly influencing travel decisions and destinations.
Expedia: Unpack 25, the trends...Set-Jetting Influences Travel
Movies, TV shows, and streaming services are significantly influencing travel decisions and destinations. 
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Short Trend Summary
Consumers continue to prioritize environmental responsibility, but with a pragmatic focus on affordability and tangible benefits.
Eco Logical- Values-Driven Consumption
- FMCG
- Packaging
- Retail
- Sustainability
- Consumer Attitudes
- Global Challenges
- Sustainability
Consumers continue to prioritize environmental responsibility, but with a pragmatic focus on affordability and tangible benefits.
Euromonitor: Top global consumer trends...Eco Logical
Consumers continue to prioritize environmental responsibility, but with a pragmatic focus on affordability and tangible benefits. 
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Short Trend Summary
Long-form content is making a comeback, with YouTube positioned for renewed growth and deeper audience engagement.
YouTube’s Resurgence- Experiences Over Material Goods
- The Power of Community and Connection
- Connected TV
- Content Strategy
- Video Marketing
- YouTube
- Brands & Advertising
- Digital Platforms
- Entertainment
Long-form content is making a comeback, with YouTube positioned for renewed growth and deeper audience engagement.
Digital Voices: The State of...YouTube’s Resurgence
Long-form content is making a comeback, with YouTube positioned for renewed growth and deeper audience engagement. 
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Short Trend Summary
Gen Z is increasingly using TikTok as their preferred search engine, impacting brand discovery and SEO strategies.
TikTok as Search Engine- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand Discovery
- Gen Z
- Search Engine Optimization
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Gen Z is increasingly using TikTok as their preferred search engine, impacting brand discovery and SEO strategies.
Digital Voices: The State of...TikTok as Search Engine
Gen Z is increasingly using TikTok as their preferred search engine, impacting brand discovery and SEO strategies. 
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Short Trend Summary
The consumer path to purchase is rapidly changing, with social media overtaking TV as the primary purchase driver.
Evolving Consumer Purchase Path- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Marketing
- Social Media
- Television
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
The consumer path to purchase is rapidly changing, with social media overtaking TV as the primary purchase driver.
DISQO: Consumer trends 2025 reportEvolving Consumer Purchase Path
The consumer path to purchase is rapidly changing, with social media overtaking TV as the primary purchase driver. 
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Short Trend Summary
The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research.
Fragmented Product Discovery- AI-Driven Transformation
- The Power of Community and Connection
- E-commerce
- Marketing
- Search Engines
- Social Media
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research.
DISQO: Consumer trends 2025 reportFragmented Product Discovery
The product discovery process is becoming increasingly fragmented, with consumers using multiple channels for research. 
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Short Trend Summary
Consumers are stabilizing their streaming subscriptions, with most planning to maintain their current number of services.
Streaming Service Stabilization- Navigating Global Uncertainty
- Values-Driven Consumption
- Advertising
- Media Consumption
- Streaming Services
- Consumer Attitudes
- Entertainment
Consumers are stabilizing their streaming subscriptions, with most planning to maintain their current number of services.
DISQO: Consumer trends 2025 reportStreaming Service Stabilization
Consumers are stabilizing their streaming subscriptions, with most planning to maintain their current number of services. 
