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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Screen tourism is booming, with travelers inspired by films and TV series to visit iconic filming locations, driving tourism growth and local economies.
Set-Jetting Adventures- Experiences Over Material Goods
- The Power of Community and Connection
- Destination marketing
- Film and TV industries
- Local economies
- Business & Commerce
- Entertainment
- Travel & Tourism
Screen tourism is booming, with travelers inspired by films and TV series to visit iconic filming locations, driving tourism growth and local economies.
Euronews: 2025 travel trend reportSet-Jetting Adventures
Screen tourism is booming, with travelers inspired by films and TV series to visit iconic filming locations, driving tourism growth and local economies.
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Short Trend Summary
As global temperatures rise, travelers are seeking cooler destinations, leading to increased demand for 'coolcations' in temperate climates.
Coolcations on the Rise- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Climate change adaptation
- Destination marketing
- Travel patterns
- Global Challenges
- Travel & Tourism
As global temperatures rise, travelers are seeking cooler destinations, leading to increased demand for 'coolcations' in temperate climates.
Euronews: 2025 travel trend reportCoolcations on the Rise
As global temperatures rise, travelers are seeking cooler destinations, leading to increased demand for 'coolcations' in temperate climates. 
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Short Trend Summary
Train travel is experiencing a resurgence, driven by eco-conscious travelers seeking sustainable and scenic alternatives to flying.
Scenic Rail Travel Revival- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Destination accessibility
- Sustainable tourism
- Transportation
- Global Challenges
- Sustainability
- Travel & Tourism
Train travel is experiencing a resurgence, driven by eco-conscious travelers seeking sustainable and scenic alternatives to flying.
Euronews: 2025 travel trend reportScenic Rail Travel Revival
Train travel is experiencing a resurgence, driven by eco-conscious travelers seeking sustainable and scenic alternatives to flying. 
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Short Trend Summary
Astro-tourism is gaining popularity as travelers seek unique experiences connecting them with the cosmos, driven by dark-sky destinations and celestial events.
Cosmic Getaways Soar- Experiences Over Material Goods
- The Power of Community and Connection
- Niche tourism
- Night sky preservation
- Space Exploration
- Culture
- Travel & Tourism
Astro-tourism is gaining popularity as travelers seek unique experiences connecting them with the cosmos, driven by dark-sky destinations and celestial events.
Euronews: Travel 2025 travel trend...Cosmic Getaways Soar
Astro-tourism is gaining popularity as travelers seek unique experiences connecting them with the cosmos, driven by dark-sky destinations and celestial events. 
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Short Trend Summary
Travelers are increasingly seeking less-crowded, lesser-known destinations as add-ons or primary trips.
Detour Destinations Rising- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Hospitality
- Local economies
- Tourism
- Consumer Attitudes
- Travel & Tourism
Travelers are increasingly seeking less-crowded, lesser-known destinations as add-ons or primary trips.
Expedia: Unpack 25, the trends...Detour Destinations Rising
Travelers are increasingly seeking less-crowded, lesser-known destinations as add-ons or primary trips. 
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Short Trend Summary
A focus on human connection, craftsmanship, and natural materials in design.
Human-Centric and Artisanal Design- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Architecture
- Interior Design
- Material Science
- Culture
- Lifestyle
- The Home
Dulux: International colour trends 2025Human-Centric and Artisanal Design
A focus on human connection, craftsmanship, and natural materials in design. 
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Short Trend Summary
Market competition is driving digital innovation and business transformation, particularly in adapting to changing customer behavior.
Intense Market Competition- AI-Driven Transformation
- Navigating Global Uncertainty
- Business Models
- Customer service
- Product Development
- Supply Chain Management
- Business & Commerce
- Consumer Attitudes
- Emerging Technology
Market competition is driving digital innovation and business transformation, particularly in adapting to changing customer behavior.
ECIIA: Asia Pacific risk in...Intense Market Competition
Market competition is driving digital innovation and business transformation, particularly in adapting to changing customer behavior. 
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Short Trend Summary
Consumers are increasingly embracing "dupes" – affordable alternatives to higher-priced products – due to economic pressures and changing buying behaviors.
Dupe Culture Mainstream- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer goods
- E-commerce
- Marketing
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Consumers are increasingly embracing "dupes" – affordable alternatives to higher-priced products – due to economic pressures and changing buying behaviors.
eMarketer: The trends driving 'dupe'...Dupe Culture Mainstream
Consumers are increasingly embracing "dupes" – affordable alternatives to higher-priced products – due to economic pressures and changing buying behaviors. 
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Short Trend Summary
Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.
Gen Z Drives Dupe Adoption- The Power of Community and Connection
- Values-Driven Consumption
- Consumer goods
- Marketing
- Retail
- Social Media
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture.
eMarketer: The trends driving 'dupe'...Gen Z Drives Dupe Adoption
Gen Z's significant spending power and preference for value-driven purchases are accelerating the mainstream adoption of dupe culture. 
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Short Trend Summary
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture.
Premiumization of Private Labels- Values-Driven Consumption
- Branding
- Consumer Behavior
- Product Development
- Retail
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture.
eMarketer: The trends driving 'dupe'...Premiumization of Private Labels
Retailers are elevating private label brands with improved quality, branding, and product innovation to compete with national brands and capitalize on dupe culture. 
