Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.
Shifting Customer Expectations- AI-Driven Transformation
- Experiences Over Material Goods
- The Blurring of Physical and Digital Realities
- Customer Experience
- Marketing
- Product Development
- Business & Commerce
- Consumer Attitudes
- Digital Platforms
Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.
Interbrand: Best Global Brands ReportShifting Customer Expectations
Customer expectations are evolving faster than businesses can adapt, driven by increased connectivity, information access, and demand for personalized experiences.
-
Short Trend Summary
Market saturation, generational preferences, and AI are reshaping how audiences engage with content.
Shifting Content Consumption- AI-Driven Transformation
- Values-Driven Consumption
- Audience Engagement
- Content creation
- Streaming Services
- Consumer Attitudes
- Emerging Technology
- Media & Information
Market saturation, generational preferences, and AI are reshaping how audiences engage with content.
Kantar: 2025 media trends and...Shifting Content Consumption
Market saturation, generational preferences, and AI are reshaping how audiences engage with content. 
-
Short Trend Summary
Changing consumer preferences and regulatory pressures are top concerns for food and beverage companies, requiring increased agility and data access.
Shifting Consumer Demands- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Food and beverage
- Retail
- Wholesale
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Changing consumer preferences and regulatory pressures are top concerns for food and beverage companies, requiring increased agility and data access.
Aptean: F&B industry report UK&I...Shifting Consumer Demands
Changing consumer preferences and regulatory pressures are top concerns for food and beverage companies, requiring increased agility and data access. 
-
Short Trend Summary
CPG companies are prioritizing profitability over pure sales growth, focusing on optimizing product mix and leveraging Revenue Growth Management (RGM).
Shift to Profitable Volume- Values-Driven Consumption
- Consumers
- CPG companies
- Retailers
- Business & Commerce
- Consumer Attitudes
CPG companies are prioritizing profitability over pure sales growth, focusing on optimizing product mix and leveraging Revenue Growth Management (RGM).
Infosys: CPG industry outlookShift to Profitable Volume
CPG companies are prioritizing profitability over pure sales growth, focusing on optimizing product mix and leveraging Revenue Growth Management (RGM). 
-
Short Trend Summary
Movies, TV shows, and streaming services are significantly influencing travel decisions and destinations.
Set-Jetting Influences Travel- Experiences Over Material Goods
- The Power of Community and Connection
- Destination marketing
- Film industry
- Tourism
- Entertainment
- Travel & Tourism
Movies, TV shows, and streaming services are significantly influencing travel decisions and destinations.
Expedia: Unpack 25, the trends...Set-Jetting Influences Travel
Movies, TV shows, and streaming services are significantly influencing travel decisions and destinations. 
-
Short Trend Summary
Screen tourism is booming, with travelers inspired by films and TV series to visit iconic filming locations, driving tourism growth and local economies.
Set-Jetting Adventures- Experiences Over Material Goods
- The Power of Community and Connection
- Destination marketing
- Film and TV industries
- Local economies
- Business & Commerce
- Entertainment
- Travel & Tourism
Screen tourism is booming, with travelers inspired by films and TV series to visit iconic filming locations, driving tourism growth and local economies.
Euronews: 2025 travel trend reportSet-Jetting Adventures
Screen tourism is booming, with travelers inspired by films and TV series to visit iconic filming locations, driving tourism growth and local economies. 
-
Short Trend Summary
Consumers are placing increasing value on the emotional resonance of their possessions, prioritizing sentimental value over material worth.
Sentimental Inflation: Emotional Value- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Art & Design
- Experiences
- Fashion & Accessories
- Retail
- Consumer Attitudes
- Culture
Consumers are placing increasing value on the emotional resonance of their possessions, prioritizing sentimental value over material worth.
Nextatlas: Unveiling 2025Sentimental Inflation: Emotional Value
Consumers are placing increasing value on the emotional resonance of their possessions, prioritizing sentimental value over material worth. 
-
Short Trend Summary
Healthier, tech-savvy older adults are reinventing 55+ communities, demanding more choice, wellness, inclusion, and connection.
Senior Living Redefined- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Healthcare
- Real estate
- Senior Living
- Urban planning
- Health & Wellness
- Lifestyle
- The Home
Healthier, tech-savvy older adults are reinventing 55+ communities, demanding more choice, wellness, inclusion, and connection.
Gensler: Design forecast 2025Senior Living Redefined
Healthier, tech-savvy older adults are reinventing 55+ communities, demanding more choice, wellness, inclusion, and connection. 
-
Short Trend Summary
Seasonal occasions drive innovation and consumer interest in limited-edition flavors and festive products.
Seasonal Celebration Treats- Experiences Over Material Goods
- Values-Driven Consumption
- Bakery
- Confectionery
- Desserts
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Seasonal occasions drive innovation and consumer interest in limited-edition flavors and festive products.
Synergy: Dairy 2025-2026 trend reportSeasonal Celebration Treats
Seasonal occasions drive innovation and consumer interest in limited-edition flavors and festive products. 
-
Short Trend Summary
Seasonal occasions drive innovation and premiumization in sweet goods, with consumers seeking unique and celebratory flavors.
Seasonal Celebration Treats- Experiences Over Material Goods
- Values-Driven Consumption
- Bakery
- Desserts
- Seasonal Products
- Business & Commerce
- Consumer Attitudes
- Food & Drink
Seasonal occasions drive innovation and premiumization in sweet goods, with consumers seeking unique and celebratory flavors.
Synergy: Sweet goods 2025 2026...Seasonal Celebration Treats
Seasonal occasions drive innovation and premiumization in sweet goods, with consumers seeking unique and celebratory flavors. 
