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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Consumers are taking initiative to address societal issues and challenges where established systems are perceived as failing.
Vigilante Vibes- Navigating Global Uncertainty
- The Power of Community and Connection
- Values-Driven Consumption
- N/A
- Consumer Attitudes
- Culture
- Government & Politics
Consumers are taking initiative to address societal issues and challenges where established systems are perceived as failing.
Foresight Factory: Trending 2025Vigilante Vibes
Consumers are taking initiative to address societal issues and challenges where established systems are perceived as failing.
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Short Trend Summary
Art is being used to transform public spaces, foster community engagement, and enhance local culture.
Soulful Spaces: Art in Placemaking- Experiences Over Material Goods
- The Power of Community and Connection
- Community Development
- Real estate
- Tourism
- Urban planning
- Culture
- Global Challenges
Art is being used to transform public spaces, foster community engagement, and enhance local culture.
The Drawing Arm: Trend report...Soulful Spaces: Art in Placemaking
Art is being used to transform public spaces, foster community engagement, and enhance local culture. 
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Short Trend Summary
People are increasingly using fitness activities to build social connections and community, driving growth in group workouts and fitness clubs.
Social Fitness and Community- Experiences Over Material Goods
- The Power of Community and Connection
- Community Building
- Fitness Industry
- Social Networking
- Consumer Attitudes
- Culture
- Health & Wellness
People are increasingly using fitness activities to build social connections and community, driving growth in group workouts and fitness clubs.
Strava: Year in Sport the...Social Fitness and Community
People are increasingly using fitness activities to build social connections and community, driving growth in group workouts and fitness clubs. 
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Short Trend Summary
Men are increasingly seeking support for their wellbeing, embracing less traditional activities and prioritizing community connection.
Men’s Wellbeing Evolution- The Power of Community and Connection
- Values-Driven Consumption
- Community Support Groups
- Fitness Industry
- Men's Health Initiatives
- Mental Health Services
- Consumer Attitudes
- Culture
- Health & Wellness
Men are increasingly seeking support for their wellbeing, embracing less traditional activities and prioritizing community connection.
Lululemon: Global wellbeing reportMen’s Wellbeing Evolution
Men are increasingly seeking support for their wellbeing, embracing less traditional activities and prioritizing community connection. 
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Short Trend Summary
People are seeking deeper connections with others, driving a resurgence in social clubs, impact travel, and community engagement.
Meaningful Connections Rise- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Communities
- Hospitality
- Social Clubs
- Travel
- Consumer Attitudes
- Culture
- Travel & Tourism
People are seeking deeper connections with others, driving a resurgence in social clubs, impact travel, and community engagement.
Accor: The new quality of...Meaningful Connections Rise
People are seeking deeper connections with others, driving a resurgence in social clubs, impact travel, and community engagement. 
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Short Trend Summary
Social connection is emerging as a key factor in longevity, driving demand for experiences that foster community and well-being.
Longevity through Connection- Experiences Over Material Goods
- The Power of Community and Connection
- Community Development
- Healthcare
- Travel
- Wellness
- Consumer Attitudes
- Culture
- Health & Wellness
Social connection is emerging as a key factor in longevity, driving demand for experiences that foster community and well-being.
Design Hotels: Further forecast 2025Longevity through Connection
Social connection is emerging as a key factor in longevity, driving demand for experiences that foster community and well-being. 
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Short Trend Summary
Mixed-use lifestyle and entertainment districts are becoming the new anchors for cities, driving community engagement and in-person experiences.
Experience-Driven Lifestyle Districts- Experiences Over Material Goods
- The Power of Community and Connection
- Entertainment
- Hospitality
- Real estate
- Retail
- Urban planning
- Business & Commerce
- Culture
- Global Challenges
Mixed-use lifestyle and entertainment districts are becoming the new anchors for cities, driving community engagement and in-person experiences.
Gensler: Design forecast 2025Experience-Driven Lifestyle Districts
Mixed-use lifestyle and entertainment districts are becoming the new anchors for cities, driving community engagement and in-person experiences. 
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Short Trend Summary
Brands are leveraging creator communities to build trust and engage with audiences in authentic ways.
Creator Community Power- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Community Building
- Influencer marketing
- Marketing
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Brands are leveraging creator communities to build trust and engage with audiences in authentic ways.
Kantar: Marketing trends 2025Creator Community Power
Brands are leveraging creator communities to build trust and engage with audiences in authentic ways. 
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Short Trend Summary
Human connection and community participation are key factors in mitigating wellbeing burnout and fostering a sense of purpose.
Community-Driven Wellbeing- The Power of Community and Connection
- Community Building Initiatives
- Group Fitness Programs
- Mental Health Support Groups
- Social platforms
- Consumer Attitudes
- Culture
- Health & Wellness
Human connection and community participation are key factors in mitigating wellbeing burnout and fostering a sense of purpose.
Lululemon: Global wellbeing reportCommunity-Driven Wellbeing
Human connection and community participation are key factors in mitigating wellbeing burnout and fostering a sense of purpose. 
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Short Trend Summary
Culture is increasingly shaped by online communities and creators, shifting away from traditional media gatekeepers.
Community-Driven Culture- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Brand marketing
- Content creation
- Trend Forecasting
- Brands & Advertising
- Culture
- Digital Platforms
Culture is increasingly shaped by online communities and creators, shifting away from traditional media gatekeepers.
WARC: TikTok unlocking business impact...Community-Driven Culture
Culture is increasingly shaped by online communities and creators, shifting away from traditional media gatekeepers. 
