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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
European founders are demonstrating increased ambition, focusing on solving harder problems and making a positive impact.
Shifting Founder Mindset- The Power of Community and Connection
- Values-Driven Consumption
- Entrepreneurship
- Environmental Impact
- Social impact
- Startups
- Business & Commerce
- Culture
- Sustainability
European founders are demonstrating increased ambition, focusing on solving harder problems and making a positive impact.
Atomico: State of European tech...Shifting Founder Mindset
European founders are demonstrating increased ambition, focusing on solving harder problems and making a positive impact.
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Short Trend Summary
The automotive industry is undergoing a major transformation with the rise of electric vehicles, impacting global trade and investment.
Shift to Electric Vehicles- Navigating Global Uncertainty
- Values-Driven Consumption
- Automotive industry
- Employment
- Energy Sector
- Global Trade
- Investment
- Mineral demand
- Business & Commerce
- Emerging Technology
- Global Challenges
The automotive industry is undergoing a major transformation with the rise of electric vehicles, impacting global trade and investment.
IMF: World economic outlookShift to Electric Vehicles
The automotive industry is undergoing a major transformation with the rise of electric vehicles, impacting global trade and investment. 
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Short Trend Summary
Train travel is experiencing a resurgence, driven by eco-conscious travelers seeking sustainable and scenic alternatives to flying.
Scenic Rail Travel Revival- Experiences Over Material Goods
- Navigating Global Uncertainty
- Values-Driven Consumption
- Destination accessibility
- Sustainable tourism
- Transportation
- Global Challenges
- Sustainability
- Travel & Tourism
Train travel is experiencing a resurgence, driven by eco-conscious travelers seeking sustainable and scenic alternatives to flying.
Euronews: 2025 travel trend reportScenic Rail Travel Revival
Train travel is experiencing a resurgence, driven by eco-conscious travelers seeking sustainable and scenic alternatives to flying. 
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Short Trend Summary
Consumers are migrating from urban centers to suburban and rural areas, seeking affordability and a simpler lifestyle.
Rural Revitalization & Migration- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Real estate
- Retail
- Rural Development
- Urban planning
- Business & Commerce
- Consumer Attitudes
- Lifestyle
Consumers are migrating from urban centers to suburban and rural areas, seeking affordability and a simpler lifestyle.
WGSN: Future consumer 2026Rural Revitalization & Migration
Consumers are migrating from urban centers to suburban and rural areas, seeking affordability and a simpler lifestyle. 
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Short Trend Summary
Brands are pushing boundaries with unexpected flavor combinations, blurring lines between categories and experimenting with classic cocktails and non-alcoholic beverages.
Rule-Breaking Flavor Innovation- Experiences Over Material Goods
- Values-Driven Consumption
- Beer
- Cocktails
- Non-alcoholic beverages
- Brands & Advertising
- Consumer Attitudes
- Food & Drink
Brands are pushing boundaries with unexpected flavor combinations, blurring lines between categories and experimenting with classic cocktails and non-alcoholic beverages.
Synergy: Alcohol 2025-2026 trend reportRule-Breaking Flavor Innovation
Brands are pushing boundaries with unexpected flavor combinations, blurring lines between categories and experimenting with classic cocktails and non-alcoholic beverages. 
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Short Trend Summary
Social entrepreneurship is gaining momentum, offering innovative solutions to pressing social and environmental issues.
Rise of Social Entrepreneurship- The Power of Community and Connection
- Values-Driven Consumption
- environmental sustainability
- Poverty Alleviation
- Social Innovation
- social justice
- Business & Commerce
- Global Challenges
- Government & Politics
Social entrepreneurship is gaining momentum, offering innovative solutions to pressing social and environmental issues.
WIPO: Global innovation index 2024Rise of Social Entrepreneurship
Social entrepreneurship is gaining momentum, offering innovative solutions to pressing social and environmental issues. 
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Short Trend Summary
Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI.
Rise of Creation- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- The Power of Community and Connection
- Arts and Crafts
- E-commerce
- Education
- Social Media
- Business & Commerce
- Digital Platforms
- Lifestyle
Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI.
The Media Store: Trends 5...Rise of Creation
Consumers are embracing creativity, from pursuing non-digital hobbies and side hustles to engaging with digital content creation and generative AI. 
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Short Trend Summary
Despite the decline of traditional local news outlets, there are signs of a resurgence driven by community needs and innovative funding models.
Resurgence of Local News- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Civic Engagement
- Digital Media
- Journalism
- Local Communities
- Business & Commerce
- Media & Information
Despite the decline of traditional local news outlets, there are signs of a resurgence driven by community needs and innovative funding models.
Ipsos: What the future newsResurgence of Local News
Despite the decline of traditional local news outlets, there are signs of a resurgence driven by community needs and innovative funding models. 
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Short Trend Summary
BFS companies are prioritizing resilience by leveraging cloud, automation, and AI to address volatility and evolving customer demands.
Responsive Resilience- AI-Driven Transformation
- Navigating Global Uncertainty
- Banking
- Cybersecurity
- Financial Services
- Risk management
- Business & Commerce
- Emerging Technology
BFS companies are prioritizing resilience by leveraging cloud, automation, and AI to address volatility and evolving customer demands.
WNS: Top 5 banking and...Responsive Resilience
BFS companies are prioritizing resilience by leveraging cloud, automation, and AI to address volatility and evolving customer demands. 
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Short Trend Summary
Establishing ethical governance frameworks for the metaverse, emphasizing stakeholder engagement, transparency, and regulatory compliance.
Responsible Metaverse Governance- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Digital governance
- Metaverse development
- Technology ethics
- Cybersecurity
- Emerging Technology
- Government & Politics
Establishing ethical governance frameworks for the metaverse, emphasizing stakeholder engagement, transparency, and regulatory compliance.
World Economic Forum: Responsible metaverse...Responsible Metaverse Governance
Establishing ethical governance frameworks for the metaverse, emphasizing stakeholder engagement, transparency, and regulatory compliance. 
