Follow us
Your trends
- TrendThemeImpact AreasCategorySummaryReport
-
Short Trend Summary
Overexposure to advertising and content is leading to user fatigue and a shift towards underconsumption.
Audience Saturation & Fatigue- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Consumer Behavior
- Social Media Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Overexposure to advertising and content is leading to user fatigue and a shift towards underconsumption.
Kolsquare: Trends report 2025Audience Saturation & Fatigue
Overexposure to advertising and content is leading to user fatigue and a shift towards underconsumption.
-
Short Trend Summary
Brands are increasingly leveraging authentic social purpose initiatives to connect with audiences and drive positive change, moving beyond superficial gestures.
Authentic Brand Purpose- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Brand marketing
- Social impact
- Sports sponsorship
- Brands & Advertising
- Consumer Attitudes
- Culture
Brands are increasingly leveraging authentic social purpose initiatives to connect with audiences and drive positive change, moving beyond superficial gestures.
Contagious: Grand prix insights 2024Authentic Brand Purpose
Brands are increasingly leveraging authentic social purpose initiatives to connect with audiences and drive positive change, moving beyond superficial gestures. 
-
Short Trend Summary
A higher quality programmatic supply chain is crucial for effective advertising, focusing on sustainability, transparency, and trust.
Better Programmatic Supply Chain- AI-Driven Transformation
- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Brand Safety
- Programmatic Advertising
- Sustainability
- Brands & Advertising
- Business & Commerce
A higher quality programmatic supply chain is crucial for effective advertising, focusing on sustainability, transparency, and trust.
Dentsu: The year of impact...Better Programmatic Supply Chain
A higher quality programmatic supply chain is crucial for effective advertising, focusing on sustainability, transparency, and trust. 
-
Short Trend Summary
A higher quality programmatic supply chain is essential for effective advertising, focusing on sustainability, transparency, and trust.
Better Supply Chain- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Advertising
- Brand Safety
- Media Measurement
- Programmatic Media
- Sustainability
- Brands & Advertising
- Business & Commerce
- Sustainability
A higher quality programmatic supply chain is essential for effective advertising, focusing on sustainability, transparency, and trust.
Dentsu: The year of impact...Better Supply Chain
A higher quality programmatic supply chain is essential for effective advertising, focusing on sustainability, transparency, and trust. 
-
Short Trend Summary
Biocomputing combines human neurons with silicon chips to unlock the efficiency of the human brain for computing, potentially reducing energy consumption.
Biocomputing- AI-Driven Transformation
- The Blurring of Physical and Digital Realities
- AI Infrastructure
- Computing
- Neuroscience
- Business & Commerce
- Emerging Technology
- Global Challenges
Biocomputing combines human neurons with silicon chips to unlock the efficiency of the human brain for computing, potentially reducing energy consumption.
CB Insights: Game changers 2025Biocomputing
Biocomputing combines human neurons with silicon chips to unlock the efficiency of the human brain for computing, potentially reducing energy consumption. 
-
Short Trend Summary
Commercial spaces are increasingly integrating natural elements and sustainable materials, redefining luxury through raw minimalism.
Biophilic Commercial Design- Authenticity and Transparency Reign Supreme
- Experiences Over Material Goods
- Values-Driven Consumption
- Architecture
- Commercial Interior Design
- Material Science
- Business & Commerce
- Sustainability
Commercial spaces are increasingly integrating natural elements and sustainable materials, redefining luxury through raw minimalism.
Sherwin Williams: Colormix 2025 lookbookBiophilic Commercial Design
Commercial spaces are increasingly integrating natural elements and sustainable materials, redefining luxury through raw minimalism. 
-
Short Trend Summary
Deeply discounted buildings are driving a surge in adaptive reuse, transforming outdated assets into valuable new real estate.
Building Conversion Boom- The Power of Community and Connection
- Values-Driven Consumption
- Construction
- Real estate
- Urban Development
- Business & Commerce
- Global Challenges
- The Home
Deeply discounted buildings are driving a surge in adaptive reuse, transforming outdated assets into valuable new real estate.
Gensler: Design forecast 2025Building Conversion Boom
Deeply discounted buildings are driving a surge in adaptive reuse, transforming outdated assets into valuable new real estate. 
-
Short Trend Summary
Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection.
Care & Community Focus- Experiences Over Material Goods
- The Power of Community and Connection
- Values-Driven Consumption
- Community Development
- Healthcare
- Sustainability
- Wellness
- Consumer Attitudes
- Culture
- Sustainability
Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection.
WGSN: Future consumer 2026Care & Community Focus
Consumers are prioritizing care for themselves, others, and the planet, seeking community and connection. 
-
Short Trend Summary
Frequent supply chain disruptions require brands to build trust and transparency around new origins, ingredients, and flavors.
Chain Reaction Disruptions- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Values-Driven Consumption
- Consumer Trust
- Food Security
- Food supply chains
- Global Trade
- Brands & Advertising
- Business & Commerce
- Food & Drink
Frequent supply chain disruptions require brands to build trust and transparency around new origins, ingredients, and flavors.
Mintel: 2025 global food and...Chain Reaction Disruptions
Frequent supply chain disruptions require brands to build trust and transparency around new origins, ingredients, and flavors. 
-
Short Trend Summary
Decreasing launch costs are driving increased investment in space tech, including satellites, propulsion systems, and space infrastructure.
Cheaper Space Access Fuels Investment- AI-Driven Transformation
- Navigating Global Uncertainty
- Propulsion Systems
- Satellite Technology
- Space Infrastructure
- Space Tech
- Business & Commerce
- Emerging Technology
- Finance & Money
Decreasing launch costs are driving increased investment in space tech, including satellites, propulsion systems, and space infrastructure.
CB Insights: Tech trends 2025Cheaper Space Access Fuels Investment
Decreasing launch costs are driving increased investment in space tech, including satellites, propulsion systems, and space infrastructure. 
