Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Layered Realities
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • Entertainment
  • Healthcare
  • Technology
  • Digital Platforms
  • Emerging Technology
  • Entertainment

  Simultaneous media streams and sensations are blending into seamless, personalized experiences.

  Horizon Media: Top trends 2025

  Layered Realities

  Simultaneous media streams and sensations are blending into seamless, personalized experiences.

  • Digital Platforms
  • Emerging Technology
  • Entertainment
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities

  Impact Areas Entertainment, Healthcare, Technology

  Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities

  Categories Digital Platforms, Emerging Technology, Entertainment
  
  
• Human-Centric Retail
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Customer service
  • Retail Strategy
  • Staff Training
  • Technology
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  The in-store experience is being redefined, with a renewed emphasis on human interaction and personalized service.

  McKinsey: The state of fashion...

  Human-Centric Retail

  The in-store experience is being redefined, with a renewed emphasis on human interaction and personalized service.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Customer service, Retail Strategy, Staff Training, Technology

  Themes Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes
  
  
• Generative AI-Driven Personalization
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities
  • Customer service
  • E-commerce
  • Retail
  • Business & Commerce
  • Consumer Attitudes
  • Emerging Technology

  Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.

  Publicis Sapient: Guide to Next...

  Generative AI-Driven Personalization

  Generative AI is revolutionizing personalization by enabling real-time intent-based shopping experiences, both online and in-store.

  • Business & Commerce
  • Consumer Attitudes
  • Emerging Technology
  • AI-Driven Transformation
  • The Blurring of Physical and Digital Realities

  Impact Areas Customer service, E-commerce, Retail

  Themes AI-Driven Transformation, The Blurring of Physical and Digital Realities

  Categories Business & Commerce, Consumer Attitudes, Emerging Technology
  
  
• Evolving B2B Events
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities
  • Customer Engagement
  • Event Marketing
  • Lead Generation
  • Business & Commerce
  • Digital Platforms

  B2B events are transforming into personalized, omnichannel experiences focused on data capture and engagement.

  B2B Group: B2b media in...

  Evolving B2B Events

  B2B events are transforming into personalized, omnichannel experiences focused on data capture and engagement.

  • Business & Commerce
  • Digital Platforms
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • The Blurring of Physical and Digital Realities

  Impact Areas Customer Engagement, Event Marketing, Lead Generation

  Themes AI-Driven Transformation, Experiences Over Material Goods, The Blurring of Physical and Digital Realities

  Categories Business & Commerce, Digital Platforms
  
  
• Escaping to Individualism
  • Authenticity and Transparency Reign Supreme
  • Experiences Over Material Goods
  • Values-Driven Consumption
  • Consumer preferences
  • Marketing Strategies
  • Personal development
  • Brands & Advertising
  • Consumer Attitudes
  • Lifestyle

  As the world feels increasingly overwhelming, individuals are focusing on self-development and control, seeking autonomy and personalized experiences.

  Ipsos: Global trends 10th anniversary...

  Escaping to Individualism

  As the world feels increasingly overwhelming, individuals are focusing on self-development and control, seeking autonomy and personalized experiences.

  • Brands & Advertising
  • Consumer Attitudes
  • Lifestyle
  • Authenticity and Transparency Reign Supreme
  • Experiences Over Material Goods
  • Values-Driven Consumption

  Impact Areas Consumer preferences, Marketing Strategies, Personal development

  Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes, Lifestyle
  
  
• Curators Replace Influencers
  • Authenticity and Transparency Reign Supreme
  • Experiences Over Material Goods
  • The Power of Community and Connection
  • Brand Partnerships
  • Content Consumption
  • Influencer marketing
  • Brands & Advertising
  • Digital Platforms
  • Media & Information

  Content curators, who synthesize and contextualize information, are gaining prominence over traditional influencers.

  TheNetworkOne: Social media marketing trends...

  Curators Replace Influencers

  Content curators, who synthesize and contextualize information, are gaining prominence over traditional influencers.

  • Brands & Advertising
  • Digital Platforms
  • Media & Information
  • Authenticity and Transparency Reign Supreme
  • Experiences Over Material Goods
  • The Power of Community and Connection

  Impact Areas Brand Partnerships, Content Consumption, Influencer marketing

  Themes Authenticity and Transparency Reign Supreme, Experiences Over Material Goods, The Power of Community and Connection

  Categories Brands & Advertising, Digital Platforms, Media & Information
  
  
• Authentic Brand Connections
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption
  • Branding
  • Content creation
  • Influencer marketing
  • Social Media Marketing
  • Brands & Advertising
  • Consumer Attitudes

  Consumers are seeking genuine connections with brands, valuing authenticity and influencer marketing.

  Meta: BR plan & go...

  Authentic Brand Connections

  Consumers are seeking genuine connections with brands, valuing authenticity and influencer marketing.

  • Brands & Advertising
  • Consumer Attitudes
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Values-Driven Consumption

  Impact Areas Branding, Content creation, Influencer marketing, Social Media Marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection, Values-Driven Consumption

  Categories Brands & Advertising, Consumer Attitudes
  
  
• AI-Powered Music Discovery
  • AI-Driven Transformation
  • Experiences Over Material Goods
  • Artificial Intelligence
  • music streaming
  • Personalization
  • Digital Platforms
  • Emerging Technology
  • Entertainment

  Gen Z is embracing AI-driven features like Spotify's DJ and personalized playlists, enhancing music discovery and creating tailored listening experiences.

  Spotify: Culture Next Report

  AI-Powered Music Discovery

  Gen Z is embracing AI-driven features like Spotify's DJ and personalized playlists, enhancing music discovery and creating tailored listening experiences.

  • Digital Platforms
  • Emerging Technology
  • Entertainment
  • AI-Driven Transformation
  • Experiences Over Material Goods

  Impact Areas Artificial Intelligence, music streaming, Personalization

  Themes AI-Driven Transformation, Experiences Over Material Goods

  Categories Digital Platforms, Emerging Technology, Entertainment
  
  
• AI-Powered Marketing
  • AI-Driven Transformation
  • Advertising
  • Campaign Optimization
  • Data Analytics
  • Marketing Automation
  • Brands & Advertising
  • Emerging Technology

  Artificial intelligence is transforming marketing by enabling outcome-based planning, personalized advertising, and improved campaign performance.

  Meta: Rethinking media mix effectiveness

  AI-Powered Marketing

  Artificial intelligence is transforming marketing by enabling outcome-based planning, personalized advertising, and improved campaign performance.

  • Brands & Advertising
  • Emerging Technology
  • AI-Driven Transformation

  Impact Areas Advertising, Campaign Optimization, Data Analytics, Marketing Automation

  Themes AI-Driven Transformation

  Categories Brands & Advertising, Emerging Technology
  
  
• AI-Powered Advertising
  • AI-Driven Transformation
  • Campaign Management
  • Creative Production
  • Data Analysis
  • Personalization
  • Brands & Advertising
  • Business & Commerce
  • Emerging Technology

  Artificial intelligence is rapidly transforming advertising, enabling automation, personalization, and enhanced creativity.

  Smartly: Digital Advertising Trends 2025

  AI-Powered Advertising

  Artificial intelligence is rapidly transforming advertising, enabling automation, personalization, and enhanced creativity.

  • Brands & Advertising
  • Business & Commerce
  • Emerging Technology
  • AI-Driven Transformation

  Impact Areas Campaign Management, Creative Production, Data Analysis, Personalization

  Themes AI-Driven Transformation

  Categories Brands & Advertising, Business & Commerce, Emerging Technology
  
  

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