Your trends

• Trend
  Theme
  Impact Areas
  Category
  Summary
  Report
• Rise of Social Correspondents
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection
  • Brand communications
  • Fashion media
  • Influencer marketing
  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms

  Social-first correspondents are becoming key players in fashion week coverage, offering unique perspectives and driving significant EMV.

  Karla Otto: SS25 womenswear roundup

  Rise of Social Correspondents

  Social-first correspondents are becoming key players in fashion week coverage, offering unique perspectives and driving significant EMV.

  • Brands & Advertising
  • Consumer Attitudes
  • Digital Platforms
  • Authenticity and Transparency Reign Supreme
  • The Power of Community and Connection

  Impact Areas Brand communications, Fashion media, Influencer marketing

  Themes Authenticity and Transparency Reign Supreme, The Power of Community and Connection

  Categories Brands & Advertising, Consumer Attitudes, Digital Platforms
  
  
• Silver Spenders Rise
  • Experiences Over Material Goods
  • Values-Driven Consumption
  • Demographics
  • Marketing
  • Product Development
  • Retail Strategy
  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes

  The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies.

  McKinsey: The state of fashion...

  Silver Spenders Rise

  The over-50 demographic is becoming a significant driver of fashion spending, requiring brands to adapt their strategies.

  • Brands & Advertising
  • Business & Commerce
  • Consumer Attitudes
  • Experiences Over Material Goods
  • Values-Driven Consumption

  Impact Areas Demographics, Marketing, Product Development, Retail Strategy

  Themes Experiences Over Material Goods, Values-Driven Consumption

  Categories Brands & Advertising, Business & Commerce, Consumer Attitudes