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- TrendThemeImpact AreasCategorySummaryReport
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Short Trend Summary
Key non-economic well-being indicators, including life expectancy, mental health, and social connectedness, show concerning declines.
Declining Well-being Indicators- Navigating Global Uncertainty
- The Power of Community and Connection
- Mental Health
- Public Health
- Social Cohesion
- Culture
- Health & Wellness
Key non-economic well-being indicators, including life expectancy, mental health, and social connectedness, show concerning declines.
OECD: How's Life 2024Declining Well-being Indicators
Key non-economic well-being indicators, including life expectancy, mental health, and social connectedness, show concerning declines.
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Short Trend Summary
While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics.
Declining Trust in Online Benefits- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Digital Literacy
- Mental Wellbeing
- Social Interactions
- Consumer Attitudes
- Digital Platforms
While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics.
OFCOM: Online nation 2024Declining Trust in Online Benefits
While internet usage remains high, trust in its societal benefits and the balance between online and offline lives is declining, particularly among younger demographics. 
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Short Trend Summary
Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.
Declining Trust in News- Authenticity and Transparency Reign Supreme
- Navigating Global Uncertainty
- Values-Driven Consumption
- Advertising
- Journalism
- Politics
- Public Relations
- Brands & Advertising
- Media & Information
Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands.
Ipsos: What the future newsDeclining Trust in News
Public trust in news sources is declining due to bias, sensationalism, and disinformation, impacting both news organizations and brands. 
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Short Trend Summary
Consumer trust in influencers is waning, impacting influencer marketing effectiveness.
Declining Influencer Trust- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- Marketing
- Social Media
- Brands & Advertising
- Consumer Attitudes
Statista: Consumer trends 2025Declining Influencer Trust
Consumer trust in influencers is waning, impacting influencer marketing effectiveness. 
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Short Trend Summary
Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after negative experiences.
Declining Customer Loyalty- Authenticity and Transparency Reign Supreme
- Values-Driven Consumption
- Banking
- Food Service
- Hospitality
- Internet Service Providers
- Retail
- Utilities
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after negative experiences.
Qualtrics: 2025 Consumer Trends ReportDeclining Customer Loyalty
Heightened customer expectations, fueled by economic pressures and competitive landscapes, are driving a decline in loyalty, making it easier for customers to switch brands after… 
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Short Trend Summary
Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.
Declining Brand Loyalty- Navigating Global Uncertainty
- Values-Driven Consumption
- Brand strategy
- Consumer Behavior
- Loyalty Programs
- Brands & Advertising
- Business & Commerce
- Consumer Attitudes
Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value.
Forrester: Predictions 2025 B2C CXDeclining Brand Loyalty
Brand loyalty is decreasing due to price sensitivity, but loyalty program usage is increasing as consumers seek value. 
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Short Trend Summary
Individuals are experiencing shorter attention spans, leading to disengagement and a preference for easily digestible content.
Declining Attention Spans- AI-Driven Transformation
- The Power of Community and Connection
- Content creation
- Education
- Mental Health
- Workplace Productivity
- Consumer Attitudes
- Media & Information
- The Workplace
Individuals are experiencing shorter attention spans, leading to disengagement and a preference for easily digestible content.
Juan Isaza: Tendencias 2025Declining Attention Spans
Individuals are experiencing shorter attention spans, leading to disengagement and a preference for easily digestible content. 
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Short Trend Summary
Rising TV advertising costs and the democratization of online platforms are driving a shift away from traditional brand-building channels.
Decline of Traditional Media- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Advertising
- Digital Marketing
- Media
- Television
- Brands & Advertising
- Business & Commerce
- Digital Platforms
Rising TV advertising costs and the democratization of online platforms are driving a shift away from traditional brand-building channels.
Smallworld: How brands win in...Decline of Traditional Media
Rising TV advertising costs and the democratization of online platforms are driving a shift away from traditional brand-building channels. 
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Short Trend Summary
Consumers are increasingly distrustful of traditional influencers and turning to authentic peer reviews and smaller, more relatable voices.
De-Influencing Rise- Authenticity and Transparency Reign Supreme
- The Power of Community and Connection
- Values-Driven Consumption
- Advertising
- E-commerce
- Influencer marketing
- Marketing
- Brands & Advertising
- Consumer Attitudes
- Digital Platforms
Consumers are increasingly distrustful of traditional influencers and turning to authentic peer reviews and smaller, more relatable voices.
McKinsey: Intersect 2025: The future...De-Influencing Rise
Consumers are increasingly distrustful of traditional influencers and turning to authentic peer reviews and smaller, more relatable voices. 
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Short Trend Summary
iGaming marketing is increasingly reliant on data to personalize player experiences at every stage of the customer journey.
Data-Driven Personalization- AI-Driven Transformation
- Experiences Over Material Goods
- Marketing ROI
- Player Engagement
- Retention Rates
- Brands & Advertising
- Business & Commerce
- Data & Privacy
iGaming marketing is increasingly reliant on data to personalize player experiences at every stage of the customer journey.
Softswiss: iGaming Trends 2025Data-Driven Personalization
iGaming marketing is increasingly reliant on data to personalize player experiences at every stage of the customer journey. 
