Your trends

• Trend
  Category
  Summary
  Theme
  Report
• Fact Finders
  • Consumer Attitudes
  • Emerging Technology
  • Media & Information

  Consumers are becoming more skeptical of mainstream sources of information and exploring alternative truths. Some are rejecting the authority of the media, political leaders, and even modern medicine. As a result, they are turning to unconventional sources like Reddit, which is supplanting Google as a trusted source for information. However,…

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  FORESIGHT FACTORY - Global Trending

  Fact Finders

  Consumers are becoming more skeptical of mainstream sources of information and exploring alternative truths. Some are rejecting the authority of the media, political leaders, and…

  • Consumer Attitudes
  • Emerging Technology
  • Media & Information
• Viral Flavor
  • Consumer Attitudes
  • Digital Platforms
  • Lifestyle

  The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies in the CPG space are offering products in similar flavor profiles to those seen on TikTok.

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  TREND HUNTER - Trend Report...

  Viral Flavor

  The CPG industry has taken inspiration from TikTok food trends, as the pandemic led to an increase in screen time and interest in cooking. Companies…

  • Consumer Attitudes
  • Digital Platforms
  • Lifestyle
• Coupon Comeback
  • Brands & Advertising
  • Consumer Attitudes
  • Fashion & Beauty

  Coupons are making a comeback as consumers actively seek savings to counteract the cost of gas and groceries and inflation. Brands are being encouraged to make strong promotional offers that are meaningful to consumers and delivered in engaging and relevant ways.

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  VERICAST - Predictions & Trends...

  Coupon Comeback

  Coupons are making a comeback as consumers actively seek savings to counteract the cost of gas and groceries and inflation. Brands are being encouraged to…

  • Brands & Advertising
  • Consumer Attitudes
  • Fashion & Beauty
• Consumer Personalization
  • Brands & Advertising
  • Consumer Attitudes
  • Data Privacy

  Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to turn data into insight and action to deliver personalized promotions and marketing messages based on customers' purchase habits and interests. The emphasis on personalization is…

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  VERICAST - Predictions & Trends...

  Consumer Personalization

  Brands and retailers are expected to increase their focus on consumer personalization in 2023. This will involve leveraging data and working with solution providers to…

  • Brands & Advertising
  • Consumer Attitudes
  • Data Privacy
• Social Selling
  • Brands & Advertising
  • Business & e-Commerce
  • Emerging Technology

  Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily. Brands are expected to prioritize social media and digital advertising, as well as enhancing their website and digital presence, in order to connect with new…

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  VERICAST - Predictions & Trends...

  Social Selling

  Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily.…

  • Brands & Advertising
  • Business & e-Commerce
  • Emerging Technology
• Livestream Shopping
  • Brands & Advertising
  • Fashion & Beauty
  • Lifestyle

  With livestreaming popular across many apps, fashion & beauty brands are increasingly using it as a way to market and sell. Branded, celebrity, or influencer-featuring livestreams have sway in Gen Z and young Millennials, being perceived as more authentic and less edited.

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  TREND HUNTER - Trend Report...

  Livestream Shopping

  With livestreaming popular across many apps, fashion & beauty brands are increasingly using it as a way to market and sell. Branded, celebrity, or influencer-featuring…

  • Brands & Advertising
  • Fashion & Beauty
  • Lifestyle
• Live Fundraising
  • Digital Platforms
  • Emerging Technology
  • Lifestyle

  Live fundraising initiatives are expected to grow in popularity in 2023, especially among younger generations, due to the ease of streaming campaigns and content live through platforms like TikTok and the sense of personal connection it fosters.

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  TREND HUNTER - Trend Report...

  Live Fundraising

  Live fundraising initiatives are expected to grow in popularity in 2023, especially among younger generations, due to the ease of streaming campaigns and content live…

  • Digital Platforms
  • Emerging Technology
  • Lifestyle
• In-game Activations
  • Brands & Advertising
  • Digital Platforms
  • Entertainment

  Brands are partnering with popular video games to create in-game activations, which are pop-up experiences within the games. This form of marketing has become more popular as brands look for creative ways to reach younger consumers.

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  TREND HUNTER - Trend Report...

  In-game Activations

  Brands are partnering with popular video games to create in-game activations, which are pop-up experiences within the games. This form of marketing has become more…

  • Brands & Advertising
  • Digital Platforms
  • Entertainment
• Losing our grip on reality
  • Emerging Technology
  • Fashion & Beauty
  • Global Challenges

  AI will proliferate further in 2023, powering fashion models and virtual influencers to news, podcasts, even virtual friends and partners. Pushback is expected, as concerns around trust, belief and the accuracy of information rise.

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  Marian Saltzman - Five Trends

  Losing our grip on reality

  AI will proliferate further in 2023, powering fashion models and virtual influencers to news, podcasts, even virtual friends and partners. Pushback is expected, as concerns…

  • Emerging Technology
  • Fashion & Beauty
  • Global Challenges