Influencer marketing and social selling are expected to continue to be popular in 2023 with a significant percentage of marketers using it and investing heavily. Brands are expected to prioritize social media and digital advertising, as well as enhancing their website and digital presence, in order to connect with new consumers and generate value beyond just sales.
This trend originates from the report:
VERICAST - Predictions & Trends 2036
1 billion in the process — and 2023 promises more of the same. “The creator economy enables full-funnel marketing via influencer social posts and online comments and reviews,” says Englert. “This channel will continue to dominate and evolve, forcing marketing strategies to change.
” Expect livestream shopping to become an even more integral part of that equation in the coming year as it delivers an entertaining, fun and interactive experience for consumers. “Younger generations find authenticity and trust in their peers and influencers,” says Tina Seitzinger, Senior Director of Influencer Marketing & Paid Social, “so we will see more brands partner with influencers through livestreaming to bring products to life, create conversations, answer questions and ultimately drive purchases.” 75% OF MARKETERS HAVE USED INFLUENCER MARKETING.
As for the brands themselves? Those Forrester Consulting study respondents indicated they expect 2023 advertising strategies to be marked by more social media and digital advertising as well as improved website and digital presence. This approach can help brands find value beyond just sales. It opens them up and attracts new consumers who are ready to give their attention and time.