Live Fundraising

Live fundraising initiatives help consumers feel more connected. Live fundraising, whether for charities or creators looking for support, has become more popular as platforms like TikTok make it easier to stream campaigns and content live. Donation options are often included in these initiatives and simplify the process of giving and receiving funds.

Gen Z and young Millennial consumers are especially drawn to streaming platforms with content that's created by users, and live-streaming has become an enormous business because of these platforms. Fundraising in this space is made easier with the sense of personal connection that live-streaming fosters between charities, brands or creators and their followings..