Live fundraising initiatives are expected to grow in popularity in 2023, especially among younger generations, due to the ease of streaming campaigns and content live through platforms like TikTok and the sense of personal connection it fosters.
This trend originates from the report:
TREND HUNTER - Trend Report 2054
Gen Z and young Millennial consumers are especially drawn to streaming platforms with content that's created by users, and live-streaming has become an enormous business because of these platforms. Fundraising in this space is made easier with the sense of personal connection that live-streaming fosters between charities, brands or creators and their followings..