Taking action

Gen Z is an activist generation that is using their dollars to support causes and communities they care about. The first Gen Z politician was recently elected to the US Congress, and disability advocacy is a leading issue for the generation. Gen Z social media users are also looking to follow influencers who have a disability.

This trend originates from the report:

INSTAGRAM - Trends Report 2023

In 2023, a majority of Gen Z will shop to support causes they care about. Gen Z is an activist generation. In 2023, more members of Gen Z will use their dollars to support causes and communities.

While 30% of Gen Z is old enough to vote, teens use platforms like Instagram to vote with their wallets. Gen Z voters think the country needs more Gen Z politicians. Members of Gen Z have strong political points of view.

As more young Americans reach voting age, expect increased visibility and activism for political issues which Gen Z is passionate about. In 2022, Maxwell Frost became the first Gen Z politician elected to the US Congress. Disability advocacy is a leading issue for Gen Z.

Three out of four Gen Z social media users want to follow an influencer who has a disability. Expect more members of the next gen to engage with creators who advocate for those with intellectual or physical disabilities..